Whilst many lifestyle and luxury brands understand the importance of building a fan base, they often lack an engagement strategy that drives ongoing value from their loyal fans. So, whilst many well-known brands have hundreds of thousands, if not millions of followers on social networks, they suffer from a symptom known as “Deadbook”. This means that the vast majority of their fans, who may have liked their brand in the past, no longer see any of their posts, branded content or apps. Unfortunately, the relentless quest for “likes” that has been at the heart of many social strategies often results in a worthless social database.
Today, CMOs are now looking for tangible proof that measurable commerce and brand value can be driven from social marketing activities. Yes, the time has come to prove that social media is now a critical function within a modern marketing organization. During this event, you will learn how famous lifestyle brands from fashion, TV, music and publishing are achieving social marketing success by engaging and activating their community of followers to achieve core marketing objectives.
Richard Jones, founder and CEO of EngageSciences will be joined by leading brands and agencies to explain the strategies and tactics they are implementing to acquire fans, engage their followers and amplify the voice of their advocates. They will illustrate new approaches to web publishing that curates the best of the social web and displays it directly on branded online properties. Finally, they will discuss how content and social data that profiles and behavior of individual fans can drive impressive results across multiple marketing channels.