Making the Invisible Visible: the Evolving Roles of Data, Trust and Transparency in Advertising and Publishing, presented by The Economist Group

4:30 PM - 5:20 PM

Hosted by The Economist Group

TimesCenter (FWD Stage) 242 W 41st St, New York, NY 10036 New York NY 10036




Transparency is a highly placed value at The Economist Group and it is something that readers are demanding more of. But are they really having a transparent experience, or do they merely think they are?

Marketers and publishers are using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.

From hidden sponsorships to privacy, The Economist Group will lead a panel of media and legal experts in a discussion on the evolving roles of data, trust and transparency in advertising and publishing. What are the tradeoffs? Is there such a thing as too much transparency? What are the new standards we have to adhere to — and what are the consequences of ignoring them?

Moderated by Mina Seetharaman, Global Director, Content Strategy at The Economist Group, panelists include Tonia Ries from Edelman (SVP and Executive Director, Edelman Square), Barbara Basney from Xerox (VP of Global Advertising and Media), Mary Gail Pezzimenti from The Huffington Post/ AOL (VP of Content Creation for the Partner Studio/AOL), and Amanda Rubin from Goldman Sachs (Global Co-Head, Brand and Content Strategy).


Venue & Location

TimesCenter (FWD Stage)

242 W 41st St, New York, NY 10036
New York, NY 10036













Making the Invisible Visible: the Evolving Roles of Data, Trust and Transparency in Advertising and Publishing, presented by The Economist Group

Hosted by: The Economist Group
#SMWEconomist
Tuesday
February
23
New York
Official Event
4:30
pm
-
5:20
pm



Speakers

  • Barbara Basney

    Barbara Basney

    Vice President Global Advertising, Brand Content & Media / Xerox Corporation

    @bbasney

  • Mary Gail  Pezzimenti

    Mary Gail Pezzimenti

    VP of Content Creation / Huffington Post Creative Labs/ AOL

    @mgpezz

  • Tonia Ries

    Tonia Ries

    SVP and Executive Director, Edelman Square / Edelman

    @tonia_ries

  • Amanda Rubin

    Amanda Rubin

    Global Co-Head, Brand and Content Strategy / Goldman Sachs

    @GoldmanSachs

  • Mina Seetharaman

    Mina Seetharaman

    Global Director, Content Strategy / The Economist Group

    @minaseeth