Business, Media & Communications

VENUE: JWT New York, Midtown East | 466 Lexington Ave #6 (45th St & 46th St)

List of Events:

7 Feb	9:00-11:00am	Keynote David Eastman, JWT Worldwide Digital Director & CEO North America, Followed by Panel Social Gaming: How Social Dynamics are Reshaping Games
7 Feb	12:00-2:00pm	Earned, Owned, Paid Media: Hosted by Microsoft
7 Feb	3:00-4:30pm	Participation, Aggregation and Criticism in the Digital Age, Hosted by Deep Focus
7 Feb	5:30-6:00pm	No Right Brain Left Behind: Briefing Session
8 Feb	9:00-11:00am	The Social Web – Have We Arrived?, Breakfast Hosted by Meebo
8 Feb	12:00-2:00pm	Keynote by Benjamin Palmer, “Humanizing Brands: It’s Only Taken 192 years”, Followed by Barbarian session: “Publishers as Technologists”
8 Feb	3:00-4:30pm	Gamify Me: How Game Mechanics are Infiltrating Brand Marketing, Hosted by JWT
8 Feb	6:00-8:00pm	Social Strategy Cage Match: Offense VS. Defense, Hosted by Kick Apps
9 Feb	09:00-11:00am	Keynote with John Winsor Followed by The Power of Collaboration and Sharing Panel”
9 Feb	12:00-2:00pm	YouTube as the New Campfire, Hosted by YouTube
9 Feb	2:30-5:00pm	Keynote interview with Foursquare CEO Dennis Crowley, Followed by 360i Panel How Mobile-Social is Changing How Brands Connect with Consumers
9 Feb	6:00-8:00pm	Adweek Media and JWT Present ‘Defend the Tweet’
10 Feb	09:00-10:30am	Pay Attention! Social Listening Done Right, Hosted by JWT
10 Feb	11:30-12:30pm	Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries Top Creative Professionals, Hosted by YouTube
10 Feb	1:30-2:30pm	Keynote Presentations by Author of The Art of Immersion Frank Rose and Author of Curation Nation Steve Rosenbaum
10 Feb	3:30-5:00pm	Social Commerce: The Evolution of the Purchase Process, Hosted by Dotbox
11 Feb	9:00-11:00am	Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JW
11 Feb	12:00-2:00pm	Cross-Mobile Brand Strategy, Hosted by DOTGO
11 Feb	3:00-5:00pm	Building Brand Advocacy Among Women Using Social Media, Followed by Closing Keynote Bonin Bough, Global Director of Digital and Social Media, Hosted by PepsiCo