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Business, Media & Communications

Social Media Week New York Content Hub - Business, Media & Communications Map
JWT New York

VENUE: JWT New York, Midtown East | 466 Lexington Ave #6 (45th St & 46th St)

List of Events:

7 Feb 9:00-11:00am Keynote David Eastman, JWT Worldwide Digital Director & CEO North America, Followed by Panel Social Gaming: How Social Dynamics are Reshaping Games
7 Feb 12:00-2:00pm Earned, Owned, Paid Media: Hosted by
Microsoft
7 Feb 3:00-4:30pm Participation, Aggregation and Criticism in the
Digital Age, Hosted by Deep Focus
7 Feb 5:30-6:00pm No Right Brain Left Behind: Briefing Session
8 Feb 9:00-11:00am The Social Web – Have We Arrived?, Breakfast Hosted by
Meebo
8 Feb 12:00-2:00pm Keynote by Benjamin Palmer, “Humanizing Brands: It’s
Only Taken 192 years”, Followed by Barbarian session: “Publishers as
Technologists”
8 Feb 3:00-4:30pm Gamify Me: How Game Mechanics are Infiltrating Brand
Marketing, Hosted by JWT
8 Feb 6:00-8:00pm Social Strategy Cage Match: Offense VS. Defense,
Hosted by Kick Apps
9 Feb 09:00-11:00am Keynote with John Winsor Followed by The Power of
Collaboration and Sharing Panel”
9 Feb 12:00-2:00pm YouTube as the New Campfire, Hosted by YouTube
9 Feb 2:30-5:00pm Keynote interview with Foursquare CEO Dennis Crowley,
Followed by 360i Panel How Mobile-Social is Changing How Brands
Connect with Consumers
9 Feb 6:00-8:00pm Adweek Media and JWT Present ‘Defend the
Tweet’
10 Feb 09:00-10:30am Pay Attention! Social Listening Done Right, Hosted by
JWT
10 Feb 11:30-12:30pm Creative Storytelling in the Digital Age: A Roundtable Debate with the Ad Industries Top Creative Professionals, Hosted by YouTube
10 Feb 1:30-2:30pm Keynote Presentations by Author of The Art of Immersion Frank Rose and Author of Curation Nation Steve Rosenbaum
10 Feb 3:30-5:00pm Social Commerce: The Evolution of the Purchase Process, Hosted by Dotbox
11 Feb 9:00-11:00am Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JW
11 Feb 12:00-2:00pm Cross-Mobile Brand Strategy, Hosted by DOTGO
11 Feb 3:00-5:00pm Building Brand Advocacy Among Women Using Social Media, Followed by Closing Keynote Bonin Bough, Global Director of Digital and Social Media, Hosted by PepsiCo

Partners & Sponsors:

Hub Host

JWT New York

Hub Sponsor

You Tube

Session Sponsors

Meebo
KickApps
Microsoft Advertising
Smirnoff

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