Some have predicted that crowdsourcing is the future of the marketing, advertising and industrial design industry. The phenomenon, they argue, will accelerate creativity across a larger network. Others, meanwhile, have predicted that it is a passing fad but one that downward pressure on prices on current agency work. So which is it? Does crowdsourcing represent the beginning of the end of creative organizations? Or does it herald the beginning of something bigger and transformational for those agencies – and for business in general?