New York

There’s lots of talk about who “owns” social media for companies that decide to enter the space to reach their consumers. Usually these discussions focus on Marketing, PR, Customer Service or an Agency. But in the media world there’s another option: the Social Media Editor. We’ll bring together Social Media Editors from some of the largest and most well-respected media outlets, as well as those in more traditional Editorial roles to discuss this new specialty role.

Panel Moderator:

• Melissa Parrish, Director, Community Strategy for Lifestyle Digital, Time Inc

Panel Speakers:

• Rachel Sklar, Business/Project Development, Abrams Research and Writer for Mediaite
• Jennifer Preston, Social Media Editor, The New York Times
• Cyndi Stivers, Managing Editor, EW.com