Next Conference: February 23-27, 2015

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Social Media Week



New York Schedule





Feb 23 Monday

Career Building via Social: The New Reality for Budding Female Artists and Professionals

6:00 PM - 7:00 PM

Hosted by Carlotaworldwide

Young Playwrights Festival

Independent Event

Panel

Culture


Feb 23 Monday

Quantifying Fashion’s Love Affair With Instagram: What to Post and How to Calculate ROI

6:30 PM - 8:00 PM

Hosted by Glasgow Caledonian University, GCU New York

Glasgow Caledonian University

Independent Event

Panel

Education


Feb 23 Monday

SMW Official VIP Opening Celebration - Insider Pass Holders Only

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Stages

Official Event

Party

Networking & Parties

New York Insider pass required

CLOSED


Feb 24 Tuesday

Time Out’s Print to Digital Evolution towards Creating an Interconnected Community

9:00 AM - 10:00 AM

Hosted by Time Out North America

Highline Stages - Classroom 1

Official Event

Masterclass

Media

New York Campus or New York Insider pass required


Feb 24 Tuesday

Getting You Closer to Your Social Customer: Streamlining Social Strategy and Collaboration

9:30 AM - 12:30 PM

Hosted by Salesforce Marketing Cloud

Highline Stages - INNOVATE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The ROI of WOM: A First Look at "WOMMA's Return on WOM" Brand Data Study

9:30 AM - 10:30 AM

Hosted by Word of Mouth Marketing Association

Highline Stages - EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

10:00 AM - 11:00 AM

Hosted by Genuine, Facebook

Jack Morton Worldwide/Genuine Interactive-NYC

Independent Event

Talk

Marketing


Feb 24 Tuesday

Tapping Millennial FOMO: A Brand's Guide to Relevance Beyond "Real-time Marketing"

10:30 AM - 11:30 AM

Hosted by Code and Theory

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Measuring Attention and Intention, with The New York Times

10:45 AM - 12:00 PM

Hosted by The New York Times

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

12:00 PM - 1:00 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 24 Tuesday

The New Reality of The Changing Marketing Landscape

12:30 PM - 1:45 PM

Hosted by Added Value

Highline Stages - ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

From Fans to Advocates: How to Build Community and Grow #BrandLove

1:30 PM - 2:30 PM

Hosted by Hootsuite

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing


Feb 24 Tuesday

Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands

2:00 PM - 3:00 PM

Hosted by WIRED

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

New York Campus or New York Insider pass required


Feb 24 Tuesday

TImeline to Success: How Authors Use Social Media and Publicity to Publish Their Books Successfully

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 24 Tuesday

Creating Video Content for How it’s Consumed

2:30 PM - 3:45 PM

Hosted by Buzzfeed

Highline Stages - ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Legal Limits of Privacy in Social Media—What You Need to Know

3:00 PM - 4:30 PM

Hosted by Reavis Parent Lehrer LLP, 41 Madison Avenue at 26th Street, 41st Floor

Reavis Parent Lehrer LLP

Independent Event

Talk

Business


Feb 24 Tuesday

The New DIY - Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly

3:00 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 24 Tuesday

Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention

3:30 PM - 4:30 PM

Hosted by true[X]

Highline Stages - EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Startups to Watch: Why Entrepreneurs Will Build The Future

4:30 PM - 6:00 PM

Hosted by Entrepreneur.com & Social Media Week

Highline Stages - INNOVATE

Official Event

Multi-format

Business

New York Campus or New York Insider pass required


Feb 24 Tuesday

Why 2015 Will be the Year of Social Video

4:30 PM - 5:45 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing


Feb 24 Tuesday

Swipe Right: What Tinder Can Teach Brands

5:00 PM - 6:00 PM

Hosted by MEC

Highline Stages - EXPLORE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Connected Generation: Engaging Millennials in a Social World

5:30 PM - 7:00 PM

Hosted by Golin

Golin NY

Independent Event

Panel

Marketing


Feb 24 Tuesday

Hacking the Human Connection: From Pitch, to Investors, to Team.

6:00 PM - 7:30 PM

Hosted by Prime Confidence

Union Square Loft

Independent Event

Workshop

Education


Feb 24 Tuesday

Being Ready To Be Rapid: Lessons From the Marriage Equality Fight

6:00 PM - 7:30 PM

Hosted by Blue State Digital, Facebook, Mashable, and Freedom to Marry

To Be Announced

Independent Event

Masterclass

Media


Feb 24 Tuesday

Crushing customer acquisition and conversion with social and behavioral automation

6:00 PM - 7:30 PM

Hosted by inSparq & Bounce Exchange

Projective Space

Independent Event

Panel

Business


Feb 24 Tuesday

Get Big Things Done: How to Connect Intelligently to Catapult Your Career

6:30 PM - 8:30 PM

Hosted by Levo League NYC & Deloitte

Bennett Media Studio

Independent Event

Networking Mixer

Business


Feb 24 Tuesday

Grow Your Brand: A Networking and Elevator Pitch Event for Millennial Women

6:30 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Networking Mixer

Business

3rd Party Registration


Feb 24 Tuesday

The New Content Timeline: Creating Social Media Content for the Digital Era

6:30 PM - 8:00 PM

Hosted by Doremus

Doremus New York Office

Independent Event

Panel

Marketing


Feb 25 Wednesday

Connectivity in the Workplace: Strategies For a New Working Class

8:30 AM - 10:00 AM

Hosted by TPG Architecture

Inscape

Independent Event

Multi-format

Business


Feb 25 Wednesday

Rules of the Road: Four Areas of Law Every Social Media Maven Should Know

8:30 AM - 10:30 AM

Hosted by Frankfurt Kurnit

Frankfurt Kurnit Law Offices

Independent Event

Panel

Business


Feb 25 Wednesday

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

9:00 AM - 10:30 AM

Hosted by Canvs, powered by Mashwork

Starcom MediaVest Group

Independent Event

Panel

Media


Feb 25 Wednesday

Rev. Jesse Jackson: Why Diversity in Tech Matters

9:30 AM - 10:45 AM

Hosted by Social Media Week

Highline Stages - INNOVATE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns

10:30 AM - 11:30 AM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

What’s the Difference Between Social Marketing and Social PR?

10:45 AM - 12:00 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Thought Leadership: Social Change in 140 Characters or Less

11:00 AM - 12:00 PM

Hosted by The Wakeman Agency

Centre for Social Innovation

Independent Event

Workshop

Humanity


Feb 25 Wednesday

The New Millennial Model for Business

11:15 AM - 12:30 PM

Hosted by Forbes Media

Highline Stages - INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required

CLOSED


Feb 25 Wednesday

Growth Hacking Quick Wins: Strategies to Increase Customer Base

12:00 PM - 1:00 PM

Hosted by One Month, Inc

Highline Stages - Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 25 Wednesday

The Digital Street: Building Networks for Protest and Change

12:00 PM - 1:30 PM

Hosted by Howard Greenstein, Marcia Stepanek and Tom Watson

Columbia University

Independent Event

Workshop

Education


Feb 25 Wednesday

The 10 Rules Of An Open Brand: Evolving With Your Customers and Industry

12:30 PM - 1:30 PM

Hosted by Victors & Spoils

Highline Stages - EXPLORE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

1:00 PM - 2:15 PM

Hosted by Shutterstock

Highline Stages - INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 25 Wednesday

How to Set Up A Successful Social Measurement Framework

1:30 PM - 12:30 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing


Feb 25 Wednesday

YouTube's Safety Gap: A Discussion on Gendered Online Harassment

2:00 PM - 3:00 PM

Hosted by VProud

Highline Stages - EXPLORE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Is Social Media Just Media? The Future of Paid, Earned and Content

2:30 PM - 3:45 PM

Hosted by MRY

Highline Stages - ENGAGE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

A Future for Transportation: Advances in Automotive Tech, Logistics and City Infrastructures.

2:45 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Multi-format

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Ephemeral Messaging Masterclass: Maximizing Your Snapchat for Storytelling

3:00 PM - 4:00 PM

Hosted by ICED Media

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Entangled Marketing: How to Build Enduring Relationships with Consumers

3:00 PM - 4:00 PM

Hosted by Vertic

Vertic NY Offices

Independent Event

Keynote

Marketing


Feb 25 Wednesday

Setting or Chasing the Agenda: Who Controls the News?

3:30 PM - 4:30 PM

Hosted by Associated Press

Highline Stages - EXPLORE

Official Event

Multi-format

Media

New York Campus or New York Insider pass required


Feb 25 Wednesday

Creative Ideas That Win: An Interactive Shorty Awards Game Show

4:30 PM - 6:00 PM

Hosted by Shorty Awards

Highline Stages - EXPLORE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

4:30 PM - 5:30 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon

4:30 PM - 5:45 PM

Hosted by Translation

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Next Generation Marketing: Meet the Gen Z Influencers

6:00 PM - 8:00 PM

Hosted by Word of Mouth Marketing Association and 360i

360i

Independent Event

Panel

Marketing


Feb 25 Wednesday

We Won. What's Next? Keeping an Audience Engaged After the Big Moment.

6:00 PM - 7:30 PM

Hosted by Blue State Digital

To Be Announced

Independent Event

Masterclass

Marketing


Feb 25 Wednesday

You Are the Story: Independent Film & Social Media Forum

6:00 PM - 8:30 PM

Hosted by Cyber-NY

Cyber-NY

Independent Event

Panel

Culture


Feb 25 Wednesday

Political Connection: Does the Internet Really Change Power Politics?

6:30 PM - 8:00 PM

Hosted by Participatory Politics Foundation and ShiftSpark

Civic Hall

Independent Event

Talk

Politics


Feb 26 Thursday

Come As You Are: Street Attire Yoga Class at Campus

8:15 AM - 9:15 AM

Hosted by Breathe Repeat & TIME OUT

Highline Stages - EXPLORE

Official Event

Class

Health

New York Campus or New York Insider pass required


Feb 26 Thursday

Fostering Self-Disrupting, Collaboration and Innovation at Large Companies

9:00 AM - 10:00 AM

Hosted by eBay

Highline Stages - ENGAGE

Official Event

Panel

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

A Fireside Chat with B. Bonin Bough of Mondelēz

9:00 AM - 10:00 AM

Hosted by Mondelēz International

Highline Stages - ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Organic Reach Is Dead: Learn How To Pay Like A Pro

9:00 AM - 10:00 AM

Hosted by Magenta Agency

Highline Stages - Classroom 1

Official Event

Masterclass

Media

New York Campus or New York Insider pass required


Feb 26 Thursday

Where Fashion and Technology Collide: A Talk with Meredith Kopit Levien, New York Times

9:30 AM - 10:45 PM

Hosted by The New York Times

Highline Stages - INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity

9:30 AM - 10:30 AM

Hosted by Neural Beings

Highline Stages - EXPLORE

Official Event

Masterclass

Health

New York Campus or New York Insider pass required


Feb 26 Thursday

The Future of Mobile Payments: A Conversation with John Collison, President and Co-Founder of Stripe

11:15 AM - 11:45 AM

Hosted by Stripe

Highline Stages - INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Marketing Lessons from Crowdfunding: The Psychology of Success

12:00 PM - 1:00 PM

Hosted by Crowdfunding Hacks

Highline Stages - Classroom 1

Official Event

Masterclass

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Building Products and Companies with The Betaworks Hackers in Residence

12:30 PM - 1:30 PM

Hosted by betaworks

Highline Stages - EXPLORE

Official Event

Multi-format

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

Navigating The Digital Agency Landscape

12:30 PM - 1:30 PM

Hosted by The Working Group

Centre for Social Innovation

Independent Event

Talk

Tech


Feb 26 Thursday

The Digital Economy: Rethinking Promise and Peril in the Age of Networked Intelligence

1:00 PM - 2:00 PM

Hosted by Global Solution Networks

Highline Stages - INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

Interactive Video Workshop: Tactics for Optimizing Your Content and Strategy

1:30 PM - 2:30 PM

Hosted by WIREWAX

Highline Stages - Classroom 1

Official Event

Workshop

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

Metadata Meets SEO: How Authors Can Improve Their Books' "Discoverability"

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 26 Thursday

Is Data the Future of Journalism?

2:00 PM - 3:00 PM

Hosted by Medium

Highline Stages - EXPLORE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 26 Thursday

User Generated Content: The Ultimate Human Content Connectivity

2:45 PM - 4:00 PM

Hosted by IAB

Highline Stages - ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Taking Action With Comparative Analytics

3:00 PM - 4:00 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Unlocking the Language of Code to Increase your Digital IQ

4:30 PM - 5:30 PM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Education

New York Campus or New York Insider pass required


Feb 26 Thursday

Anti-Social Media: Artists and Technologist Discuss Privacy and the Impact of Connectivity

5:00 PM - 6:00 PM

Hosted by MKG

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

Mobilizing for Social Impact: A GC4W Socializing Leadership in Millennials & Gen Y Panel

6:00 PM - 8:00 PM

Hosted by Global Connections for Women foundation (GC4W)

To Be Announced

Independent Event

Panel

Business


Feb 26 Thursday

#HireMe: How To Use Social In The Job Hunt

6:30 PM - 8:30 PM

Hosted by FindSpark

To Be Announced

Independent Event

Panel

Education

3rd Party Registration


Feb 26 Thursday

The Seismic Shift in African Storytelling in 140 Characters or Less

6:30 PM - 8:30 PM

Hosted by The Council of Young African Leaders

CUNY Graduate Center

Independent Event

Panel

Culture


Feb 26 Thursday

Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos

6:30 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Panel

Business


Feb 27 Friday

Social Movements: Reigniting Human Connectivity

9:30 AM - 10:45 AM

Hosted by Cotential

Highline Stages - INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required


Feb 27 Friday

People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

10:45 AM - 12:00 PM

Hosted by Crowdtap

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

Storytelling with Vine: How to Create Short Form Videos That People Remember

11:00 AM - 12:00 PM

Hosted by Mashable

Highline Stages - EXPLORE

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent

11:15 AM - 12:30 PM

Hosted by MTV

Highline Stages - ENGAGE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 27 Friday

Programming for Non-Programmers: Learn to Connect with Developers — Or Become One Yourself

1:30 PM - 2:45 PM

Hosted by One Month

Highline Stages - Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 27 Friday

SMW Official VIP Closing Party

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Ballroom

Official Event

Party

Networking & Parties

New York Insider pass required