Next Conference: February 23-27, 2015

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Social Media Week



New York Schedule





Feb 23 Monday

Career Building via Social: The New Reality for Budding Female Artists and Professionals

6:00 PM - 7:00 PM

Hosted by Carlotaworldwide

Young Playwrights Festival

Independent Event

Panel

Culture


Feb 23 Monday

Quantifying Fashion’s Love Affair With Instagram: What to Post and How to Calculate ROI

6:30 PM - 8:00 PM

Hosted by Glasgow Caledonian University, GCU New York

Glasgow Caledonian University

Independent Event

Panel

Education


Feb 23 Monday

SMW Official VIP Opening Celebration - Insider Pass Holders Only

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Stages

Official Event

Party

Networking & Parties

New York Insider pass required

CLOSED


Feb 24 Tuesday

Time Out’s Print to Digital Evolution towards Creating an Interconnected Community

9:00 AM - 10:00 AM

Hosted by Time Out North America

Highline Stages - Classroom 1

Official Event

Masterclass

Media

New York Campus or New York Insider pass required


Feb 24 Tuesday

Getting You Closer to Your Social Customer: Streamlining Social Strategy and Collaboration

9:30 AM - 12:30 PM

Hosted by Salesforce Marketing Cloud

Highline Stages - INNOVATE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The ROI of WOM: A First Look at "WOMMA's Return on WOM" Brand Data Study

9:30 AM - 10:30 AM

Hosted by Word of Mouth Marketing Association

Highline Stages - EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

10:00 AM - 11:00 AM

Hosted by Genuine, Facebook

Jack Morton Worldwide/Genuine Interactive-NYC

Independent Event

Talk

Marketing


Feb 24 Tuesday

Tapping Millennial FOMO: A Brand's Guide to Relevance Beyond "Real-time Marketing"

10:30 AM - 11:30 AM

Hosted by Code and Theory

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Measuring Attention and Intention, with The New York Times

10:45 AM - 12:00 PM

Hosted by The New York Times

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

12:00 PM - 1:00 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 24 Tuesday

The New Reality of The Changing Marketing Landscape

12:30 PM - 1:45 PM

Hosted by Added Value

Highline Stages - ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

From Fans to Advocates: How to Build Community and Grow #BrandLove

1:30 PM - 2:30 PM

Hosted by Hootsuite

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing


Feb 24 Tuesday

TImeline to Success: How Authors Use Social Media and Publicity to Publish Their Books Successfully

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 24 Tuesday

Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands

2:00 PM - 3:00 PM

Hosted by WIRED

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

New York Campus or New York Insider pass required


Feb 24 Tuesday

Creating Video Content for How it’s Consumed

2:30 PM - 3:45 PM

Hosted by Buzzfeed

Highline Stages - ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Legal Limits of Privacy in Social Media—What You Need to Know

3:00 PM - 4:30 PM

Hosted by Reavis Parent Lehrer LLP, 41 Madison Avenue at 26th Street, 41st Floor

Reavis Parent Lehrer LLP

Independent Event

Talk

Business


Feb 24 Tuesday

The New DIY - Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly

3:00 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 24 Tuesday

Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention

3:30 PM - 4:30 PM

Hosted by true[X]

Highline Stages - EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Startups to Watch: Why Entrepreneurs Will Build The Future

4:30 PM - 6:00 PM

Hosted by Entrepreneur.com & Social Media Week

Highline Stages - INNOVATE

Official Event

Multi-format

Business

New York Campus or New York Insider pass required


Feb 24 Tuesday

Why 2015 Will be the Year of Social Video

4:30 PM - 5:45 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing


Feb 24 Tuesday

Swipe Right: What Tinder Can Teach Brands

5:00 PM - 6:00 PM

Hosted by MEC

Highline Stages - EXPLORE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Connected Generation: Engaging Millennials in a Social World

5:30 PM - 7:00 PM

Hosted by Golin

Golin NY

Independent Event

Panel

Marketing


Feb 24 Tuesday

Optimizing Your Site for the Other 80% of Shoppers with Social and Behavioral Automation

6:00 PM - 7:30 PM

Hosted by inSparq & Bounce Exchange

Projective Space

Independent Event

Panel

Business


Feb 24 Tuesday

Hacking the Human Connection: From Pitch, to Investors, to Team.

6:00 PM - 7:30 PM

Hosted by Prime Confidence

Union Square Loft

Independent Event

Workshop

Education


Feb 24 Tuesday

Being Ready To Be Rapid: Lessons From the Marriage Equality Fight

6:00 PM - 7:30 PM

Hosted by Blue State Digital, Facebook, Mashable, and Freedom to Marry

To Be Announced

Independent Event

Masterclass

Media


Feb 24 Tuesday

Get Big Things Done: How to Connect Intelligently to Catapult Your Career

6:30 PM - 8:30 PM

Hosted by Levo League NYC & Deloitte

Bennett Media Studio

Independent Event

Networking Mixer

Business


Feb 24 Tuesday

Grow Your Brand: A Networking and Elevator Pitch Event for Millennial Women

6:30 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Networking Mixer

Business

3rd Party Registration


Feb 24 Tuesday

The New Content Timeline: Creating Social Media Content for the Digital Era

6:30 PM - 8:00 PM

Hosted by Doremus

Doremus New York Office

Independent Event

Panel

Marketing


Feb 25 Wednesday

Connectivity in the Workplace: Strategies For a New Working Class

8:30 AM - 10:00 AM

Hosted by TPG Architecture

Inscape

Independent Event

Multi-format

Business


Feb 25 Wednesday

Rules of the Road: Four Areas of Law Every Social Media Maven Should Know

8:30 AM - 10:30 AM

Hosted by Frankfurt Kurnit

Frankfurt Kurnit Law Offices

Independent Event

Panel

Business

CLOSED


Feb 25 Wednesday

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

9:00 AM - 10:30 AM

Hosted by Canvs, powered by Mashwork

Starcom MediaVest Group

Independent Event

Panel

Media


Feb 25 Wednesday

Rev. Jesse Jackson: Why Diversity in Tech Matters

9:30 AM - 10:45 AM

Hosted by Social Media Week

Highline Stages - INNOVATE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns

10:30 AM - 11:30 AM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

What’s the Difference Between Social Marketing and Social PR?

10:45 AM - 12:00 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Thought Leadership: Social Change in 140 Characters or Less

11:00 AM - 12:00 PM

Hosted by The Wakeman Agency

Centre for Social Innovation

Independent Event

Workshop

Humanity


Feb 25 Wednesday

The New Millennial Model for Business

11:15 AM - 12:30 PM

Hosted by Forbes Media

Highline Stages - INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required

CLOSED


Feb 25 Wednesday

Growth Hacking Quick Wins: Strategies to Increase Customer Base

12:00 PM - 1:00 PM

Hosted by One Month, Inc

Highline Stages - Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 25 Wednesday

The Digital Street: Building Networks for Protest and Change

12:00 PM - 1:30 PM

Hosted by Howard Greenstein, Marcia Stepanek and Tom Watson

Columbia University

Independent Event

Workshop

Education


Feb 25 Wednesday

The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

1:00 PM - 2:15 PM

Hosted by Shutterstock

Highline Stages - INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 25 Wednesday

How to Set Up A Successful Social Measurement Framework

1:30 PM - 12:30 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing


Feb 25 Wednesday

YouTube's Safety Gap: A Discussion on Gendered Online Harassment

2:00 PM - 3:00 PM

Hosted by VProud

Highline Stages - EXPLORE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Is Social Media Just Media? The Future of Paid, Earned and Content

2:30 PM - 3:45 PM

Hosted by MRY

Highline Stages - ENGAGE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

A Future for Transportation: Advances in Automotive Tech, Logistics and City Infrastructures.

2:45 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Multi-format

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Entangled Marketing: How to Build Enduring Relationships with Consumers

3:00 PM - 4:00 PM

Hosted by Vertic

Vertic NY Offices

Independent Event

Keynote

Marketing


Feb 25 Wednesday

Ephemeral Messaging Masterclass: Maximizing Your Snapchat for Storytelling

3:00 PM - 4:00 PM

Hosted by ICED Media

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Setting or Chasing the Agenda: Who Controls the News?

3:30 PM - 4:30 PM

Hosted by Associated Press

Highline Stages - EXPLORE

Official Event

Multi-format

Media

New York Campus or New York Insider pass required


Feb 25 Wednesday

Creative Ideas That Win: An Interactive Shorty Awards Game Show

4:30 PM - 6:00 PM

Hosted by Shorty Awards

Highline Stages - EXPLORE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

4:30 PM - 5:30 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon

4:30 PM - 5:45 PM

Hosted by Translation

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

We Won. What's Next? Keeping an Audience Engaged After the Big Moment.

6:00 PM - 7:30 PM

Hosted by Blue State Digital

To Be Announced

Independent Event

Masterclass

Marketing


Feb 25 Wednesday

You Are the Story: Independent Film & Social Media Forum

6:00 PM - 8:30 PM

Hosted by Cyber-NY

Cyber-NY

Independent Event

Panel

Culture


Feb 25 Wednesday

Next Generation Marketing: Meet the Gen Z Influencers

6:00 PM - 8:00 PM

Hosted by Word of Mouth Marketing Association and 360i

360i

Independent Event

Panel

Marketing


Feb 25 Wednesday

Political Connection: Does the Internet Really Change Power Politics?

6:30 PM - 8:00 PM

Hosted by Participatory Politics Foundation and ShiftSpark

Civic Hall

Independent Event

Talk

Politics


Feb 26 Thursday

Come As You Are: Street Attire Yoga Class at Campus

8:15 AM - 9:15 AM

Hosted by Breathe Repeat & TIME OUT

Highline Stages - EXPLORE

Official Event

Class

Health

New York Campus or New York Insider pass required


Feb 26 Thursday

Organic Reach Is Dead: Learn How To Pay Like A Pro

9:00 AM - 10:00 AM

Hosted by Magenta Agency

Highline Stages - Classroom 1

Official Event

Masterclass

Media

New York Campus or New York Insider pass required


Feb 26 Thursday

Fostering Self-Disrupting, Collaboration and Innovation at Large Companies

9:00 AM - 10:00 AM

Hosted by eBay

Highline Stages - ENGAGE

Official Event

Panel

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

A Fireside Chat with B. Bonin Bough of Mondelēz

9:00 AM - 10:00 AM

Hosted by Mondelēz International

Highline Stages - ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Where Fashion and Technology Collide: A Talk with Meredith Kopit Levien, New York Times

9:30 AM - 10:45 PM

Hosted by The New York Times

Highline Stages - INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity

9:30 AM - 10:30 AM

Hosted by Neural Beings

Highline Stages - EXPLORE

Official Event

Masterclass

Health

New York Campus or New York Insider pass required


Feb 26 Thursday

The Future of Mobile Payments: A Conversation with John Collison, President and Co-Founder of Stripe

11:15 AM - 11:45 AM

Hosted by Stripe

Highline Stages - INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Marketing Lessons from Crowdfunding: The Psychology of Success

12:00 PM - 1:00 PM

Hosted by Crowdfunding Hacks

Highline Stages - Classroom 1

Official Event

Masterclass

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Navigating The Digital Agency Landscape

12:30 PM - 1:30 PM

Hosted by The Working Group

Centre for Social Innovation

Independent Event

Talk

Tech


Feb 26 Thursday

Building Products and Companies with The Betaworks Hackers in Residence

12:30 PM - 1:30 PM

Hosted by betaworks

Highline Stages - EXPLORE

Official Event

Multi-format

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

The Digital Economy: Rethinking Promise and Peril in the Age of Networked Intelligence

1:00 PM - 2:00 PM

Hosted by Global Solution Networks

Highline Stages - INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

Interactive Video Workshop: Tactics for Optimizing Your Content and Strategy

1:30 PM - 2:30 PM

Hosted by WIREWAX

Highline Stages - Classroom 1

Official Event

Workshop

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

Metadata Meets SEO: How Authors Can Improve Their Books' "Discoverability"

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 26 Thursday

Is Data the Future of Journalism?

2:00 PM - 3:00 PM

Hosted by Medium

Highline Stages - EXPLORE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 26 Thursday

User Generated Content: The Ultimate Human Content Connectivity

2:45 PM - 4:00 PM

Hosted by IAB

Highline Stages - ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Taking Action With Comparative Analytics

3:00 PM - 4:00 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Unlocking the Language of Code to Increase your Digital IQ

4:30 PM - 5:30 PM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Education

New York Campus or New York Insider pass required


Feb 26 Thursday

Anti-Social Media: Artists and Technologist Discuss Privacy and the Impact of Connectivity

5:00 PM - 6:00 PM

Hosted by MKG

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

Mobilizing for Social Impact: A GC4W Socializing Leadership in Millennials & Gen Y Panel

6:00 PM - 8:00 PM

Hosted by Global Connections for Women foundation (GC4W)

To Be Announced

Independent Event

Panel

Business


Feb 26 Thursday

Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos

6:30 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Panel

Business


Feb 26 Thursday

#HireMe: How To Use Social In The Job Hunt

6:30 PM - 8:30 PM

Hosted by FindSpark

To Be Announced

Independent Event

Panel

Education

3rd Party Registration


Feb 27 Friday

Social Movements: Reigniting Human Connectivity

9:30 AM - 10:45 AM

Hosted by Cotential

Highline Stages - INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required


Feb 27 Friday

People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

10:45 AM - 12:00 PM

Hosted by Crowdtap

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

Storytelling with Vine: How to Create Short Form Videos That People Remember

11:00 AM - 12:00 PM

Hosted by Mashable

Highline Stages - EXPLORE

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent

11:15 AM - 12:30 PM

Hosted by MTV

Highline Stages - ENGAGE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 27 Friday

Programming for Non-Programmers: Learn to Connect with Developers — Or Become One Yourself

1:30 PM - 2:45 PM

Hosted by One Month

Highline Stages - Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 27 Friday

SMW Official VIP Closing Party

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Ballroom

Official Event

Party

Networking & Parties

New York Insider pass required