Past Conference: February 23-27, 2015

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New York Past Schedule






Feb 23 Monday

Engaging Nonprofit Clients in Digital Storytelling

12:00 PM - 1:15 PM

Hosted by NeighborWorks America

Asian Americans for Equality, Inc

Independent Event

Panel

Marketing

Closed


Feb 23 Monday

Career Building via Social: The New Reality for Budding Female Artists and Professionals

6:00 PM - 7:00 PM

Hosted by Carlotaworldwide

Young Playwrights Festival

Independent Event

Panel

Culture

Closed


Feb 23 Monday

Decoding 3D Printing: From Scanning, Modeling and Printing

6:30 PM - 8:30 PM

Hosted by iMakr

iMakr

Independent Event

Workshop

Tech

3rd Party Registration

Closed


Feb 23 Monday

SMW Official VIP Opening Celebration - Insider Pass Holders Only

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Stages

Official Event

Party

Networking & Parties

Closed


Feb 23 Monday

Quantifying Fashion’s Love Affair With Instagram: What to Post and How to Calculate ROI

7:00 PM - 8:30 PM

Hosted by Glasgow Caledonian University, GCU New York

Glasgow Caledonian University

Independent Event

Panel

Education

Closed


Feb 24 Tuesday

Answering The ROI Question: Connecting Social to Business Impact

9:00 AM - 10:00 AM

Hosted by Synthesio

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 24 Tuesday

Getting You Closer To Your Customer: Strategies For Streamlining Your Social And Collaboration Strategy

9:30 AM - 12:30 PM

Hosted by Salesforce Marketing Cloud

Highline Stages - INNOVATE

Official Event

Multi-format

Marketing

Closed


Feb 24 Tuesday

The ROI of WOM: A First Look at "WOMMA's Return on WOM" Brand Data Study

9:30 AM - 10:30 AM

Hosted by Word of Mouth Marketing Association

Highline Stages - EXPLORE

Official Event

Panel

Marketing

Closed


Feb 24 Tuesday

Content Marketing Revolution – Successful Strategies for Avoiding Costly Mistakes

10:00 AM - 11:30 AM

Hosted by Advertising Self-Regulatory Council

IAB Ad Lab

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

10:00 AM - 11:00 AM

Hosted by Genuine

Jack Morton Worldwide/Genuine Interactive-NYC

Independent Event

Talk

Marketing

Closed


Feb 24 Tuesday

Tapping Millennial FOMO: A Brand's Guide to Relevance Beyond "Real-time Marketing"

10:30 AM - 11:30 AM

Hosted by Code and Theory

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 24 Tuesday

Measuring Attention and Intention, with The New York Times

10:45 AM - 12:00 PM

Hosted by The New York Times

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 24 Tuesday

Poncho Parlor: Extra Workspace, Wifi by Karma, and Coffee.

11:00 AM - 4:00 PM

Hosted by Poncho

betaworks

Official Event

Multi-format

Tech

Closed


Feb 24 Tuesday

Time Out’s Print to Digital Evolution Towards Creating an Interconnected Community

11:00 AM - 12:00 PM

Hosted by Time Out North America

Highline Stages - EXPLORE

Official Event

Masterclass

Media

Closed


Feb 24 Tuesday

Salesforce Marketing Cloud Networking Break

11:00 AM - 12:30 PM

Hosted by Salesforce Marketing Cloud

Highline Stages - INNOVATE

Official Event

Networking Mixer

Marketing

Closed


Feb 24 Tuesday

Startup Showcase: The Grid, Using A.I. to Revolutionize Web Design

11:30 AM - 12:30 PM

Hosted by The Grid

Highline Stages - Classroom 2

Official Event

Demo

Tech

Closed


Feb 24 Tuesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

12:00 PM - 1:00 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

Closed


Feb 24 Tuesday

Leading with Facts! Using Data to Build Your Story

12:30 PM - 1:30 PM

Hosted by ICED Media

Highline Stages - EXPLORE

Official Event

Panel

Marketing

Closed


Feb 24 Tuesday

The New Reality of The Changing Marketing Landscape

12:30 PM - 1:45 PM

Hosted by Added Value

Highline Stages - ENGAGE

Official Event

Panel

Marketing

Closed


Feb 24 Tuesday

From Fans to Advocates: How to Build Community and Grow #BrandLove

1:00 PM - 2:00 PM

Hosted by Hootsuite

Highline Stages - INNOVATE

Official Event

Masterclass

Marketing

Closed


Feb 24 Tuesday

How to Tell Stories that Drive Action

1:00 PM - 2:30 PM

Hosted by IGiveMore Inc

The Murphy Institute (CUNY)

Independent Event

Workshop

Business

Closed


Feb 24 Tuesday

Beyond Marketing: How Connected Communities Are Transforming the Healthcare Landscape

1:00 PM - 2:00 PM

Hosted by Digitas Health LifeBrands

Digitas Health Lifebrands

Independent Event

Panel

Health

Closed


Feb 24 Tuesday

Going Social with Privacy: Plain English and Consumer Engagement

1:30 PM - 3:00 PM

Hosted by Council of Better Business Bureaus

IAB Ad Lab

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

Understanding the Business Value of Community

1:30 PM - 2:30 PM

Hosted by Perks Consulting

Highline Stages - Classroom 1

Official Event

Masterclass

Culture

Closed


Feb 24 Tuesday

TImeline to Success: How Authors Use Social Media and Publicity to Publish Their Books Successfully

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands

2:00 PM - 3:00 PM

Hosted by WIRED

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

Closed


Feb 24 Tuesday

WTF Is Emotional Resonance, and Why Does My Work Need It (Desperately)?

2:30 PM - 3:30 PM

Hosted by Lux Digital

Highline Stages - Classroom 2

Official Event

Masterclass

Marketing

Closed


Feb 24 Tuesday

Creating Video Content for How it’s Consumed

2:45 PM - 3:45 PM

Hosted by Buzzfeed

Highline Stages - ENGAGE

Official Event

Talk

Marketing

Closed


Feb 24 Tuesday

The Legal Limits of Privacy in Social Media: What You Need to Know

3:00 PM - 4:30 PM

Hosted by Reavis Parent Lehrer LLP, 41 Madison Avenue at 26th Street, 41st Floor

Reavis Parent Lehrer LLP

Independent Event

Talk

Business

Closed


Feb 24 Tuesday

The New DIY - Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly

3:00 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Keynote

Tech

Closed


Feb 24 Tuesday

Harnessing The Power of Hashtags: Driving Campaigns and Call-To-Actions

3:00 PM - 4:00 PM

Hosted by Tagboard

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 24 Tuesday

DEMO: IoT & The Connected Car, From Product to Platform

3:30 PM - 4:30 PM

Hosted by Dash - Smarter, Driving, Every Day

Highline Stages - Classroom 2

Official Event

Demo

Tech

Closed


Feb 24 Tuesday

Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention

4:00 PM - 5:00 PM

Hosted by true[X]

Highline Stages - EXPLORE

Official Event

Panel

Marketing

Closed


Feb 24 Tuesday

Is Verticalization the Future of Social Media?

4:30 PM - 5:30 PM

Hosted by Shocase

Highline Stages - Classroom 1

Official Event

Masterclass

Media

Closed


Feb 24 Tuesday

Why 2015 Will be the Year of Social Video

4:30 PM - 5:45 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 24 Tuesday

#HootupSMW @YOTELHQ NYC!

5:00 PM - 7:00 PM

Hosted by Hootsuite

Yotel

Independent Event

Networking Mixer

Networking & Parties

3rd Party Registration

Closed


Feb 24 Tuesday

Startups to Watch presented by Entrepreneur.com, Mondelez, and Social Media Week

5:00 PM - 7:00 PM

Hosted by Entrepreneur.com, Mondelez, and Social Media Week

Highline Stages - INNOVATE

Official Event

Multi-format

Business

Closed


Feb 24 Tuesday

Swipe Right: What Tinder Can Teach Brands

5:15 PM - 6:15 PM

Hosted by MEC

Highline Stages - EXPLORE

Official Event

Keynote

Marketing

Closed


Feb 24 Tuesday

The Connected Generation: Engaging Millennials in a Social World

5:30 PM - 7:00 PM

Hosted by Golin

Golin NY

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

Making the Connection: Social Media's Powerful Influence on Public Policy and Community

6:00 PM - 7:30 PM

Hosted by Baruch College, School of Public Affairs

Baruch College - Newman Vertical Campus Engelman Recital Hall

Independent Event

Keynote

Business

Closed


Feb 24 Tuesday

Be Ready To Be Rapid: Marketing Lessons From the Marriage Equality Fight

6:00 PM - 8:30 PM

Hosted by Blue State Digital, Facebook, Mashable, and Freedom to Marry

To Be Announced

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

Crushing customer acquisition and conversion with social and behavioral automation

6:00 PM - 7:30 PM

Hosted by inSparq & Bounce Exchange

Projective Space

Independent Event

Panel

Business

Closed


Feb 24 Tuesday

The New Content Timeline: Creating Social Media Content for the Digital Era

6:30 PM - 8:00 PM

Hosted by Doremus

Doremus New York Office

Independent Event

Panel

Marketing

Closed


Feb 24 Tuesday

Redefining Africa: changing perspectives on travel to Africa

6:30 PM - 8:30 PM

Hosted by Travel+SocialGood

WeWork 42nd Street

Independent Event

Panel

Culture

3rd Party Registration

Closed


Feb 24 Tuesday

Get Big Things Done: How to Connect Intelligently to Catapult Your Career

6:30 PM - 8:30 PM

Hosted by Levo League NYC & Deloitte

Bennett Media Studio

Independent Event

Networking Mixer

Business

Closed


Feb 24 Tuesday

Grow Your Brand: A Networking and Elevator Pitch Event for Millennial Women

6:30 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Networking Mixer

Business

3rd Party Registration

Closed


Feb 24 Tuesday

What does influence mean in 2015?

6:30 PM - 8:30 PM

Hosted by The 88

Gansevoort Park Avenue

Independent Event

Panel

Marketing

Closed


Feb 25 Wednesday

DAYBREAKER: the Morning Movement, Featuring Tasha Blank

6:00 AM - 9:00 AM

Hosted by DAYBREAKER

Guilded Lily

Independent Event

Party

Culture

3rd Party Registration

Closed


Feb 25 Wednesday

Insider Networking Breakfast, Hosted by Ford (Insider Pass-holders Only

7:45 AM - 9:00 AM

Hosted by Ford

Highline Stages

Official Event

Networking Mixer

Networking & Parties

Closed


Feb 25 Wednesday

Rules of the Road: Four Areas of Law Every Social Media Maven Should Know

8:30 AM - 10:30 AM

Hosted by Frankfurt Kurnit

Frankfurt Kurnit Law Offices

Independent Event

Panel

Business

Closed


Feb 25 Wednesday

Connectivity in the Workplace: Strategies For a New Working Class

8:30 AM - 10:00 AM

Hosted by TPG Architecture

Inscape

Independent Event

Multi-format

Business

Closed


Feb 25 Wednesday

Innovative Digital Storytelling in an Era of Tweets, Vines, Instagrams and More

9:00 AM - 10:15 AM

Hosted by New York Times

Highline Stages - ENGAGE

Official Event

Multi-format

Media

Closed


Feb 25 Wednesday

Why Social Is About The Message & The Cultural Connection

9:00 AM - 10:00 AM

Hosted by lettrs

Highline Stages - Classroom 1

Official Event

Masterclass

Media

Closed


Feb 25 Wednesday

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

9:00 AM - 10:30 AM

Hosted by Canvs, powered by Mashwork

Starcom MediaVest Group

Independent Event

Panel

Media

Closed


Feb 25 Wednesday

Rev. Jesse Jackson: Why Diversity in Tech Matters

9:30 AM - 10:15 AM

Hosted by Social Media Week

Highline Stages - INNOVATE

Official Event

Keynote

Tech

Closed


Feb 25 Wednesday

The Art of Troublemaking: Shatter the Status Quo and Ignite Innovation Inside Your Organization

9:30 AM - 10:30 AM

Hosted by Salesforce Ignite

Highline Stages - EXPLORE

Official Event

Masterclass

Business

Closed


Feb 25 Wednesday

Code/Interactive - Student Product Demo

10:15 AM - 10:30 AM

Hosted by C/I - Code/Interacdtive

Highline Stages - INNOVATE

Official Event

Demo

Education

Closed


Feb 25 Wednesday

Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns

10:30 AM - 11:30 AM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

Closed


Feb 25 Wednesday

What’s the Difference Between Social Marketing and Social PR?

10:45 AM - 12:00 PM

Hosted by Socialbakers

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 25 Wednesday

Thought Leadership: Social Change in 140 Characters or Less

11:00 AM - 12:00 PM

Hosted by The Wakeman Agency

Centre for Social Innovation

Independent Event

Workshop

Humanity

Closed


Feb 25 Wednesday

What’s the Wifi Password? Exploring the Future of Mobile Connectivity With Karma CEO Steven Van Wel

11:00 AM - 12:00 PM

Hosted by Karma & Social Media Week

Highline Stages - EXPLORE

Official Event

Multi-format

Media

Closed


Feb 25 Wednesday

Poncho Parlor: Extra Workspace, Wifi by Karma, and Coffee.

11:00 AM - 4:00 PM

Hosted by Poncho

betaworks

Official Event

Networking Mixer

Tech

Closed


Feb 25 Wednesday

The New Millennial Model for Business: Under-30 Leaders Sound Off on this Generations Impact

11:15 AM - 12:30 PM

Hosted by Forbes Media

Highline Stages - INNOVATE

Official Event

Panel

Business

Closed


Feb 25 Wednesday

Startup Showcase: Affectiva, Enriching Digital Experiences with an Emotional Layer

11:30 AM - 12:30 PM

Hosted by Affectiva

Highline Stages - Classroom 2

Official Event

Demo

Tech

Closed


Feb 25 Wednesday

Growth Hacking Quick Wins: Strategies to Increase Your Customer Base

12:00 PM - 1:00 PM

Hosted by One Month, Inc

Highline Stages - Classroom 1

Official Event

Masterclass

Education

Closed


Feb 25 Wednesday

The Digital Street: Building Networks for Protest and Change

12:00 PM - 1:30 PM

Hosted by Howard Greenstein, Marcia Stepanek and Tom Watson

Columbia University

Independent Event

Workshop

Education

Closed


Feb 25 Wednesday

The 10 Rules Of An Open Brand: Evolving With Your Customers and Industry

12:30 PM - 1:30 PM

Hosted by Victors & Spoils

Highline Stages - EXPLORE

Official Event

Talk

Marketing

Closed


Feb 25 Wednesday

Igniting Intrapreneurship: A Fireside Chat with B. Bonin Bough of Mondelēz

12:30 PM - 1:30 PM

Hosted by Mondelēz International

Highline Stages - ENGAGE

Official Event

Talk

Marketing

Closed


Feb 25 Wednesday

The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

1:00 PM - 1:30 PM

Hosted by Shutterstock

Highline Stages - INNOVATE

Official Event

Keynote

Business

Closed


Feb 25 Wednesday

Why Culture Matters: A Conversation with Lyft About Trust, Transportation, and the Future of Ridesharing.

1:30 PM - 1:45 PM

Hosted by Lyft

Highline Stages - INNOVATE

Official Event

Talk

Tech

Closed


Feb 25 Wednesday

How to Set Up A Successful Social Measurement Framework

1:30 PM - 2:30 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 25 Wednesday

YouTube's Safety Gap: A Discussion on Gendered Online Harassment

2:00 PM - 3:00 PM

Hosted by MIC.com and VProud.tv

Highline Stages - EXPLORE

Official Event

Keynote

Tech

Closed


Feb 25 Wednesday

Is Social Media Just Media? The Future of Paid, Earned and Content

2:30 PM - 3:45 PM

Hosted by MRY

Highline Stages - ENGAGE

Official Event

Keynote

Marketing

Closed


Feb 25 Wednesday

A Future for Transportation: Advances in Automotive Tech, Logistics and City Infrastructures.

2:45 PM - 4:00 PM

Hosted by The Barbarian Group

Highline Stages - INNOVATE

Official Event

Multi-format

Tech

Closed


Feb 25 Wednesday

Entangled Marketing: How to Build Enduring Relationships with Consumers

3:00 PM - 4:00 PM

Hosted by Vertic

Vertic NY Offices

Independent Event

Keynote

Marketing

Closed


Feb 25 Wednesday

Ephemeral Messaging Masterclass: Maximizing Your Snapchat for Storytelling

3:00 PM - 4:00 PM

Hosted by ICED Media

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

Closed


Feb 25 Wednesday

2015 & Beyond: The Future of Going Social

3:00 PM - 4:00 PM

Hosted by Word of Mouth Marketing Association

360i

Independent Event

Talk

Marketing

Closed


Feb 25 Wednesday

Setting or Chasing the Agenda: Who Controls the News?

3:30 PM - 4:30 PM

Hosted by Associated Press

Highline Stages - EXPLORE

Official Event

Multi-format

Media

Closed


Feb 25 Wednesday

Startup Showcase: Cognotion, Workforce Training For Today's Youthforce

4:00 PM - 5:00 PM

Hosted by Cognotion

Highline Stages - Classroom 2

Official Event

Demo

Tech

Closed


Feb 25 Wednesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

4:30 PM - 5:30 PM

Hosted by Vimeo

Highline Stages - Classroom 1

Official Event

Masterclass

Tech

Closed


Feb 25 Wednesday

Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon

4:30 PM - 5:45 PM

Hosted by Translation

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 25 Wednesday

Making Mobile Ads Work: Creating a Great Product, Building Social Connections, and Empowering Users.

4:30 PM - 5:45 PM

Hosted by Tumblr

Highline Stages - INNOVATE

Official Event

Talk

Marketing

Closed


Feb 25 Wednesday

Creative Ideas That Win: An Interactive Shorty Awards Trivia Game

5:00 PM - 6:15 PM

Hosted by Shorty Awards

Highline Stages - EXPLORE

Official Event

Multi-format

Marketing

Closed


Feb 25 Wednesday

Share: Independent Film & Social Media Forum

6:00 PM - 8:30 PM

Hosted by Cyber-NY

Cyber-NY

Independent Event

Panel

Culture

Closed


Feb 25 Wednesday

Hacking the Human Connection: From Pitch, to Investors, to Team.

6:00 PM - 7:30 PM

Hosted by Prime Confidence

Union Square Loft

Independent Event

Workshop

Education

Closed


Feb 25 Wednesday

Modern Influence

6:00 PM - 9:00 PM

Hosted by Attention

160 Varick Street

Independent Event

Panel

Marketing

Closed


Feb 25 Wednesday

WOMMA WINE WEDNESDAY: Next Generation Marketing - Meet the Gen Z Influencers

6:00 PM - 8:00 PM

Hosted by Word of Mouth Marketing Association and 360i

360i

Independent Event

Panel

Marketing

Closed


Feb 25 Wednesday

You Won. What's Next? How to keep your audience engaged after the big moment. Featuring Tara Lipinski and Johnny Weir!

6:00 PM - 8:30 PM

Hosted by Blue State Digital

Civic Hall

Independent Event

Panel

Marketing

Closed


Feb 25 Wednesday

Socializing Cupcake Icing

6:30 PM - 8:00 PM

Hosted by Magnolia Bakery

Magnolia Bakery

Independent Event

Talk

Marketing

Closed


Feb 25 Wednesday

Travel Video: The Art of Online Travel Video

6:30 PM - 8:30 PM

Hosted by Travel+SocialGood

WeWork Fulton Center

Independent Event

Masterclass

Marketing

3rd Party Registration

Closed


Feb 25 Wednesday

Political Connection: Does the Internet Really Change Power Politics?

6:30 PM - 8:00 PM

Hosted by Participatory Politics Foundation and ShiftSpark

Civic Hall

Independent Event

Talk

Politics

Closed


Feb 25 Wednesday

FILM SCREENING - CYBER-SENIORS: CONNECTING GENERATIONS

7:00 PM - 8:30 PM

Hosted by Lee Strasberg Theatre and Film Institute

Lee Strasberg Theater and Film Institute

Independent Event

Showcase

Culture

3rd Party Registration

Closed


Feb 26 Thursday

Insider Networking Breakfast (Insider Pass-holders Only)

8:00 AM - 9:00 AM

Hosted by Social Media Week

Highline Stages

Official Event

Networking Mixer

Networking & Parties

Closed


Feb 26 Thursday

Come As You Are and Bring A Mat: Street Attire Yoga Class at Campus

8:15 AM - 9:00 AM

Hosted by Breathe Repeat & TIME OUT

Highline Stages - EXPLORE

Official Event

Class

Health

Closed


Feb 26 Thursday

The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity

9:00 AM - 10:00 AM

Hosted by Neural Beings

Highline Stages - Classroom 1

Official Event

Masterclass

Health

Closed


Feb 26 Thursday

Fostering Self-Disruption, Collaboration and Innovation at Large Companies

9:00 AM - 10:00 AM

Hosted by eBay

Highline Stages - ENGAGE

Official Event

Panel

Culture

Closed


Feb 26 Thursday

Technology Changes (Almost) Everything: A Talk with Meredith Kopit Levien, New York Times, and Amanda Rubin, Global Co-Head, Brand and Content Strategy of Goldman Sachs

9:30 AM - 10:45 PM

Hosted by The New York Times

Highline Stages - INNOVATE

Official Event

Talk

Culture

Closed


Feb 26 Thursday

Organic Reach Is Dead: Learn How To Pay Like A Pro

9:30 AM - 10:30 AM

Hosted by Magenta Agency

Highline Stages - EXPLORE

Official Event

Masterclass

Media

Closed


Feb 26 Thursday

Trimming The Fat: How to Solve for Omnichannel Overload

10:30 AM - 11:30 AM

Hosted by Raison D'Être

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 26 Thursday

Take Command of Your Data: How to Strategically Use Social Listening in Business

10:30 AM - 12:30 PM

Hosted by Brandwatch

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 26 Thursday

Boil a Better Ocean: Making Social Matter, presented by Accenture

11:00 AM - 12:00 PM

Hosted by Accenture

Highline Stages - EXPLORE

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

Poncho Parlor: Extra Workspace, Wifi by Karma, and Coffee.

11:00 AM - 4:00 PM

Hosted by Poncho

betaworks

Official Event

Multi-format

Tech

Closed


Feb 26 Thursday

The Future of Mobile Payments: A Conversation with John Collison, President and Co-Founder of Stripe

11:15 AM - 11:45 AM

Hosted by Stripe

Highline Stages - INNOVATE

Official Event

Keynote

Business

Closed


Feb 26 Thursday

Bitcoin & The Future of Currency: Challenges, Strategies and Predictions

11:45 AM - 12:30 PM

Hosted by Overstock.com & RRE Ventures

Highline Stages - INNOVATE

Official Event

Multi-format

Tech

Closed


Feb 26 Thursday

Marketing Lessons from Crowdfunding: The Psychology of Success

12:00 PM - 1:00 PM

Hosted by Crowdfunding Hacks

Highline Stages - Classroom 1

Official Event

Masterclass

Business

Closed


Feb 26 Thursday

Mass Extinction, the death of the digital agency

12:30 PM - 1:30 PM

Hosted by The Working Group

Centre for Social Innovation

Independent Event

Talk

Tech

Closed


Feb 26 Thursday

The Digital Economy: Rethinking Promise and Peril in the Age of Networked Intelligence

12:30 PM - 1:30 PM

Hosted by Global Solution Networks

Highline Stages - INNOVATE

Official Event

Talk

Culture

Closed


Feb 26 Thursday

Building Products and Companies with The Betaworks Hackers in Residence

12:30 PM - 1:30 PM

Hosted by betaworks

Highline Stages - EXPLORE

Official Event

Multi-format

Tech

Closed


Feb 26 Thursday

Audio-Visual Mobile Creation

1:00 PM - 2:00 PM

Hosted by Generate App

Highline Stages - Classroom 2

Official Event

Masterclass

Tech

Closed


Feb 26 Thursday

10 Years of Digital: A Fireside Chat with Pete Cashmore, Founder and CEO of Mashable

1:00 PM - 2:00 PM

Hosted by Mashable

Highline Stages - ENGAGE

Official Event

Keynote

Media

Closed


Feb 26 Thursday

Interactive Video Workshop: Tactics for Optimizing Your Content and Strategy

1:30 PM - 2:30 PM

Hosted by WIREWAX

Highline Stages - Classroom 1

Official Event

Workshop

Tech

Closed


Feb 26 Thursday

Metadata Meets SEO: How Authors Can Improve Their Books' "Discoverability"

2:00 PM - 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing

Closed


Feb 26 Thursday

Is Data the Future of Journalism?

2:00 PM - 3:00 PM

Hosted by Medium

Highline Stages - EXPLORE

Official Event

Panel

Media

Closed


Feb 26 Thursday

Startup Showcase: Abacus, Expense Reports Reimagined

2:30 PM - 3:30 PM

Hosted by Abacus

Highline Stages - Classroom 2

Official Event

Demo

Tech

Closed


Feb 26 Thursday

Make Way for Gen Z: Hosted by Ford Motor Company

2:45 PM - 4:00 PM

Hosted by Ford Motor Company

Highline Stages - INNOVATE

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

User Generated Content: The Ultimate Human Content Connectivity

2:45 PM - 4:00 PM

Hosted by IAB

Highline Stages - ENGAGE

Official Event

Panel

Marketing

Closed


Feb 26 Thursday

Taking Action With Comparative Analytics

3:00 PM - 4:00 PM

Hosted by Socialbakers

Highline Stages - Classroom 1

Official Event

Workshop

Marketing

Closed


Feb 26 Thursday

How to Make One of Those Insanely Viral Quizzes That You're Seeing Everywhere

3:30 PM - 4:30 PM

Hosted by Qzzr

Highline Stages - EXPLORE

Official Event

Masterclass

Marketing

Closed


Feb 26 Thursday

Harnessing Social Video: New Tools to Gather User-Generated Videos

4:00 PM - 5:00 PM

Hosted by Ziggeo

Highline Stages - Classroom 2

Official Event

Workshop

Tech

Closed


Feb 26 Thursday

Unlocking the Language of Code to Increase your Digital IQ

4:30 PM - 5:30 PM

Hosted by Decoded

Highline Stages - Classroom 1

Official Event

Workshop

Education

Closed


Feb 26 Thursday

The Last Piece of the Marketing Puzzle

4:30 PM - 5:45 PM

Hosted by Meltwater

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 26 Thursday

Return of the Podcast with Alex Blumberg, Founder and CEO of Gimlet Media, and Andrew McLaughlin, Partner at betaworks and CEO of Digg.

4:30 PM - 5:30 PM

Hosted by betaworks and Gimlet Media

Highline Stages - INNOVATE

Official Event

Panel

Media

Closed


Feb 26 Thursday

Anti-Social Media: Artists and Technologists Discuss Privacy and the Impact of Connectivity

5:00 PM - 6:00 PM

Hosted by MKG

Highline Stages - EXPLORE

Official Event

Multi-format

Culture

Closed


Feb 26 Thursday

The Seismic Shift in African Storytelling in 140 Characters or Less

6:00 PM - 8:30 PM

Hosted by The Council of Young African Leaders

NYU Kimmel Center Room 406

Independent Event

Panel

Culture

3rd Party Registration

Closed


Feb 26 Thursday

Mobilizing for Social Impact: A GC4W Socializing Leadership in Millennials & Gen Y Panel

6:00 PM - 8:00 PM

Hosted by Global Connections for Women foundation (GC4W)

To Be Announced

Independent Event

Panel

Business

Closed


Feb 26 Thursday

Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos

6:00 PM - 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Panel

Business

Closed


Feb 26 Thursday

#HireMe: How To Use Social In The Job Hunt

6:30 PM - 8:30 PM

Hosted by FindSpark

To Be Announced

Independent Event

Panel

Education

3rd Party Registration

Closed


Feb 26 Thursday

More than Just a Hashtag: Make Campaigns that Matter

6:30 PM - 8:30 PM

Hosted by Purpose

Purpose Campaigns

Independent Event

Panel

Culture

3rd Party Registration

Closed


Feb 26 Thursday

Trafficking, hospitality, tourism in a global/digital world

7:00 PM - 8:30 PM

Hosted by Travel+SocialGood

WeWork - 120 E. 23rd St.

Independent Event

Panel

Humanity

3rd Party Registration

Closed


Feb 27 Friday

Crash Course: Launch and Manage Social Advertising Campaigns For Your Brand

8:30 AM - 2:00 PM

Hosted by Magenta

Yale Club of New York

Independent Event

Multi-format

Marketing

3rd Party Registration

Closed


Feb 27 Friday

How Marketers Can Leverage Opportunities in the Hybrid News Journalism of Today

9:00 AM - 10:00 AM

Hosted by Forbes Media

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 27 Friday

Cult Brands 2.0: How Today's Top Brands Breed Loyalty and Fanaticism

9:00 AM - 10:15 AM

Hosted by Ogilvy & Mather

Highline Stages - ENGAGE

Official Event

Panel

Marketing

Closed


Feb 27 Friday

Real-time News at the Speed of Mobile: When Journalism, Social, and Algorithms Collide.

9:30 AM - 10:30 AM

Hosted by Seen.co

Highline Stages - EXPLORE

Official Event

Multi-format

Media

Closed


Feb 27 Friday

Building Social Movements: Reigniting Human Connectivity

9:30 AM - 10:45 AM

Hosted by Cotential

Highline Stages - INNOVATE

Official Event

Panel

Business

Closed


Feb 27 Friday

Brand Reputation Management: Tactical Ways to Build an Army of Advocates

10:30 AM - 11:30 AM

Hosted by Meltwater

Highline Stages - Classroom 1

Official Event

Masterclass

Media

Closed


Feb 27 Friday

People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

10:45 AM - 12:00 PM

Hosted by Crowdtap

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

Closed


Feb 27 Friday

Storytelling with Vine: How to Create Short Form Videos That People Remember

11:00 AM - 12:00 PM

Hosted by Mashable & Vine

Highline Stages - EXPLORE

Official Event

Masterclass

Tech

Closed


Feb 27 Friday

Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent

11:15 AM - 12:30 PM

Hosted by MTV

Highline Stages - INNOVATE

Official Event

Panel

Media

Closed


Feb 27 Friday

How to Efficiently Use Visuals to Better Engage Your Audience

12:00 PM - 1:00 PM

Hosted by Pixable

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

Closed


Feb 27 Friday

Pinterest and the New Breed of Autonomous Marketing Platforms

12:30 PM - 1:45 PM

Hosted by Adaptly

Highline Stages - ENGAGE

Official Event

Talk

Marketing

Closed


Feb 27 Friday

The Future Will Be GIF’d: A New Universal Language For Information

12:30 PM - 1:30 PM

Hosted by GIPHY.com

Highline Stages - EXPLORE

Official Event

Talk

Tech

Closed


Feb 27 Friday

State of the Industry: Music Tech 2015

1:00 PM - 1:15 PM

Hosted by NUE Agency

Highline Stages - INNOVATE

Official Event

Talk

Tech

Closed


Feb 27 Friday

Turning a Hashtag Into a Brand: How Virality Happens and Cultivates a Following

1:15 PM - 2:30 PM

Hosted by Nue Agency

Highline Stages - INNOVATE

Official Event

Multi-format

Business

Closed


Feb 27 Friday

Programming for Non-Programmers: Learn to Connect with Developers — Or Become One Yourself

1:30 PM - 2:45 PM

Hosted by One Month

Highline Stages - Classroom 1

Official Event

Masterclass

Education

Closed


Feb 27 Friday

Social Storytelling and The Human Connection: Professional Storytellers Illustrate What’s At The Heart of Connecting To Your Audience

2:00 PM - 3:00 PM

Hosted by iris Worldwide

Highline Stages - EXPLORE

Official Event

Workshop

Culture

Closed


Feb 27 Friday

Social That Sells: Brands, Cocktails and a Crash-Course in Social CRM

2:00 PM - 6:00 PM

Hosted by Ogilvy & Mather

Ogilvy & Mather New York

Independent Event

Panel

Marketing

3rd Party Registration

Closed


Feb 27 Friday

Behind The Profile: Hacking Our Identity Perception Through VR to Build Empathy

2:30 PM - 3:30 PM

Hosted by BeAnotherLab

Highline Stages - ENGAGE

Official Event

Talk

Tech

Closed


Feb 27 Friday

Activism in the Social Age: Resources, Mainstream Media, and Using These Tools for Good

3:30 PM - 4:30 PM

Hosted by Black Enterprise Magazine

Highline Stages - EXPLORE

Official Event

Panel

Culture

Closed


Feb 27 Friday

SMW Official VIP Closing Party

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Ballroom

Official Event

Party

Networking & Parties

Closed


Feb 27 Friday

#paradise: social media's influence on travelers' expectations

7:30 PM - 11:00 PM

Hosted by Travel+SocialGood

Mister H

Independent Event

Multi-format

Networking & Parties

3rd Party Registration

Closed