Next Conference: February 23-27, 2015

Get Your Pass



New York Schedule





Feb 27 Friday

Crash Course: Launch and Manage Social Advertising Campaigns For Your Brand

8:30 AM - 2:00 PM

Hosted by Magenta

Yale Club of New York

Independent Event

Multi-format

Marketing

3rd Party Registration


Feb 27 Friday

Cult Brands 2.0: How Today's Top Brands Breed Loyalty and Fanaticism

9:00 AM - 10:15 AM

Hosted by Ogilvy & Mather

Highline Stages - ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

How Marketers Can Leverage Opportunities in the Hybrid News Journalism of Today

9:00 AM - 10:00 AM

Hosted by Forbes Media

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

Building Social Movements: Reigniting Human Connectivity

9:30 AM - 10:45 AM

Hosted by Cotential

Highline Stages - INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required


Feb 27 Friday

Real-time News at the Speed of Mobile: When Journalism, Social, and Algorithms Collide.

9:30 AM - 10:30 AM

Hosted by Seen.co

Highline Stages - EXPLORE

Official Event

Multi-format

Media

New York Campus or New York Insider pass required


Feb 27 Friday

Brand Reputation Management: Tactical Ways to Build an Army of Advocates

10:30 AM - 11:30 AM

Hosted by Meltwater

Highline Stages - Classroom 1

Official Event

Masterclass

Media

New York Campus or New York Insider pass required


Feb 27 Friday

People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand

10:45 AM - 12:00 PM

Hosted by Crowdtap

Highline Stages - ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

Storytelling with Vine: How to Create Short Form Videos That People Remember

11:00 AM - 12:00 PM

Hosted by Mashable & Vine

Highline Stages - EXPLORE

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent

11:15 AM - 12:30 PM

Hosted by MTV

Highline Stages - INNOVATE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 27 Friday

How to Efficiently Use Visuals to Better Engage Your Audience

12:00 PM - 1:00 PM

Hosted by Pixable

Highline Stages - Classroom 1

Official Event

Masterclass

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

Pinterest and the New Breed of Autonomous Marketing Platforms

12:30 PM - 1:45 PM

Hosted by Adaptly

Highline Stages - ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 27 Friday

The Future Will Be GIF’d: A New Universal Language For Information

12:30 PM - 1:30 PM

Hosted by GIPHY.com

Highline Stages - EXPLORE

Official Event

Talk

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

State of the Industry: Music Tech 2015

1:00 PM - 1:15 PM

Hosted by NUE Agency

Highline Stages - INNOVATE

Official Event

Talk

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Turning a Hashtag Into a Brand: How Virality Happens and Cultivates a Following

1:15 PM - 2:30 PM

Hosted by Nue Agency

Highline Stages - INNOVATE

Official Event

Multi-format

Business

New York Campus or New York Insider pass required


Feb 27 Friday

Programming for Non-Programmers: Learn to Connect with Developers — Or Become One Yourself

1:30 PM - 2:45 PM

Hosted by One Month

Highline Stages - Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 27 Friday

Social That Sells: Brands, Cocktails and a Crash-Course in Social CRM

2:00 PM - 6:00 PM

Hosted by Ogilvy & Mather

Ogilvy & Mather New York

Independent Event

Panel

Marketing

3rd Party Registration

SOLD OUT


Feb 27 Friday

Social Storytelling and The Human Connection: Professional Storytellers Illustrate What’s At The Heart of Connecting To Your Audience

2:00 PM - 3:00 PM

Hosted by iris Worldwide

Highline Stages - EXPLORE

Official Event

Workshop

Culture

New York Campus or New York Insider pass required


Feb 27 Friday

Behind The Profile: Hacking Our Identity Perception Through VR to Build Empathy

2:30 PM - 3:30 PM

Hosted by BeAnotherLab

Highline Stages - ENGAGE

Official Event

Talk

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Activism in the Social Age: Resources, Mainstream Media, and Using These Tools for Good

3:30 PM - 4:30 PM

Hosted by Black Enterprise Magazine

Highline Stages - EXPLORE

Official Event

Panel

Culture

New York Campus or New York Insider pass required


Feb 27 Friday

SMW Official VIP Closing Party

7:00 PM - 10:00 PM

Hosted by Social Media Week

Highline Ballroom

Official Event

Party

Networking & Parties

New York Insider pass required


Feb 27 Friday

#paradise: social media's influence on travelers' expectations

7:30 PM - 11:00 PM

Hosted by Travel+SocialGood

Mister H

Independent Event

Multi-format

Networking & Parties

3rd Party Registration