Piers Fawkes is the Editor-in-Chief of PSFK.com, the go-to source for new ideas and inspiration for creative professionals. Each month, 1 million creative professionals turn to the site to unearth new ideas that enable product, service and marketing innovation. Piers also hosts conferences and salons around the world, during which he and his team bring to life the stories that are written about each day on PSFK.com. These events cater to people working at the cutting edge of cultural and business change. His team is also called upon by the world’s leading companies – including American Express, BMW, Pepsi, Samsung and Target – to provide business innovation consultancy rooted in the identification of global trends and resulting in the development of new products, services and marketing communications.