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In a cyber-friendly world, be careful what you wish for — you just might get it on sale. This week at Social Media Week New York, Huffington Post’s  Bianca Bosker moderated Reading Is No Longer Fundamental: The Shift To Visual Vocabulary (hosted by JWT) by engaging industry leaders from JWT, Nokia, and Curalate. Among the…

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It’s not about gimmicks or the latest buzzwords. Advertising goes deeper than just slick tricks to get your click. The dominance of social media has changed not only the ways in which advertising and marketing executives present a brand to an audience, but also what the audience can offer back. So, this year, we’re stepping…

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EngageScience

  EngageSciences was set up to build a platform that would help social media managers deliver measurable return for enterprise marketing departments. So it stands to reason they have partnered with us to sponsor this year’s Advertising and Marketing Content Hub at JWT. In addition to acting as the sponsor, they have put together an…

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This month, General Motors (GM) decided to stop spending ten million dollars a year on Facebook advertising. In a time when many are suffering Facebook fatigue, it’s easy to point the finger at the social networking platform. Surely, as a company which employes 202,000 people, conducts business in approximately 157 countries, and has a 100+ year history,…

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This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here.  Our relationship with the concept of beauty is a complex one – one moment you feel like the most gorgeous person in the…

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There was much to love (pun intended) about the Valentine’s Day edition (Day 2) of Social Media Week NYC 2012. The events throughout the day brought attendees much of the same excitement that defined Day 1, with an array of diverse offerings to choose from. Here are some highlights from the three in-person sessions I attended:…

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This Tuesday, partner Microsoft hosted “Beyond the Like: Using Real People’s Real Stories.” During this engaging and insightful session, Microsoft announced the launch of their social advertising solution, People Powered Stories. Jennifer Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising, shares with us the story behind it. Yesterday at Social Media Week in…

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Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register! Note that events are listed in chronological order based on…

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It’s pretty amazing when you think about it:  40 ads that ran during the Super Bowl have been viewed on YouTube more than 99 million times. That is almost 1 billion impressions. It’s daunting to try to imagine all the creative power that went into the ad-making and the subsequent zooming on the Internet as…

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Ben Kaufman, CEO and Founder of Quirky  This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear Ben speak on Wednesday February 15th from 9-11am followed by Panel: Marketing & the Internet…

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Welcome to the first of post in our “One Week from Today” pre-Social Media week blog feature!  Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week…

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Following previous posts regarding the People & Society and Science & Technology Hubs, today we would like to share details about the Business, Media & Communications Hub, which is hosted by Social Media Week’s global sponsor JWT at their headquarters here in New York. JWT is one of the world’s best-known marketing communications brands. Headquartered in New…

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