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The year social matured. The entire industry continues to recalibrate their mindset on social. Is it tactical, is is about community management and customer service or is it really about real time insights? All of the above (plus, 100 other things). But, social has matured and is now  a core function or marketing — not…

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People are conversing constantly online, and that means an increasing likelihood that your brand is being mentioned in places that you aren’t aware of. Who is talking, who is listening, and what do you really need to be paying attention to?  Brandwatch is a software that allows you to access the most relevant conversations happening on…

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We hear it all the time — but isn’t every week social media week? Social Media Week is much more than just a discussion on social media. We know you’re smart enough that you don’t need that. You get it. What SMW is though is a look at how and where humanity and technology converge….

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Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, with the analytics available to marketers to measure exactly which of their efforts are increasing engagement and converting into sales. Learn just…

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Amanda McCormick has been published in the Village Voice, the New York Observer, Heeb magazine, and the Bellevue Literary Review. She honed her writing and online media skills working for big brands like Miramax, Bertelsmann and Lifetime Television, but she is driven by a passion for grass-roots initiatives, entrepreneurs and those working on behalf of the public good (she teaches nonprofits how…

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Susan Halligan, the former Marketing Director of The New York Public Library (NYPL), established the first-ever marketing department for the 100-year-old institution, transitioning the library from traditional communication platforms to new media platforms.  The library’s “Don’t Close the Book” advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame. …

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Social Media Week is possible due to the great support of our global and local sponsors. This year, that group includes some major players in the social and digital space, all of them taking a a very active role in shaping Social Media Week New York. Over the next few weeks, we’ll be introducing you…

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