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Even though spending on social media marketing is at an all-time high and continues to grow, there’s a good reason that the overall portion of the marketing budget dedicated to social channels remains comparatively small. Frankly, this is a bit surprising. It’s been nearly 10 years after social media arrived on the scene; and today, social media…

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Next week we’ll host our first SMW NYC Community Meetup. On November 25th, we’ll bring together our event partners, influencers, bloggers, advocates, and advisory board members to share our new vision for Social Media Week New York and the various ways you can get involved. As we grow and enhance the SMW NYC experience, we…

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I love social media and I’ve been tracking the growth of Web 2.0 since its inception. My independent study in graduate school focused on blogging when many people still considered it a wasteland of angsty teenagers, geeky technophiles and middle-aged women posting updates about their cat(s). Although, companies have slowly– and reluctantly– embraced social media…

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Conventional thinking dictates that technology—including social media— and education are at odds with each other. Between the amount time student spend of Facebook, and the rise of pay-for-papers sites, many administrators and teachers have permanently blacklisted all of these programs in their schools. However, social media cannot be valued in such a constricted prism. There…

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Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc. This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear from Elisa, followed by Panel: The Dawn of Companion TV, on Thursday February…

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About this Social Media Week Guest Blogger: Though Rebecca recently graduated from The University of Texas at Austin’s Advertising program, she has been a social media enthusiast for years, and is honored to guest blog at #smwnyc. To learn more, visit her blog and follow her on Twitter @rebeccaweiser. Women in Social Media Panel at…

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About this Social Media Week Guest Blogger: Dani Klein is Founder and Blogger at YeahThatsKosher.com, Founder/Consultant at SocialCity Marketing and Social Media Director at StandWithUs. You can follow Dani on Twitter @YeahThatsKosher. Ironically held in a space known as “Former Tower Records Space” on Foursquare, ‘What is your $ocial Music Currency?’ discussed the role of…

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