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In the last few days we’ve added a number of incredible events, and we want to make sure you don’t miss them! Take a look at the schedule below and snag a seat while you still can: JWT: Thursday, 9:30 to 11:00am: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native…

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Dave Gray, Founder of XPLANE This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear Dave followed by Panel: Social Business by Design, hosted by Nokia, at on Wednesday February 15th from…

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Katie Perry is Corporate Marketing Coordinator at 360i. You can follow her on Twitter @katieeperry. Social marketing programs have proven their worth in driving sales (@DellOutlet), building loyalty (Coca-Cola’s Facebook page) and improving customer service (@comcastcares) – but in the throes of a complex political campaign, what is the worth of social engagement? If done…

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