engagement
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
Twitter Tips to help you make the most of your time. Yes, there are actually strategies for maximizing your 140 character missives. My advice won’t apply to every case, but I hope it will serve as a good guide for helping you craft a personalized approach for your needs. The suggestions below are primarily geared towards…
Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness, hosted by Microsoft. A highly-anticipated event, with over a…
Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N, hosted by SocialVibe. “If you are asking for someone to pay attention, you are probably…
We hope you enjoyed your first day of #SMW12– now on to day two! Below you’ll find a list of solid events that, as of publication, still have some slots left! 9-11am at JWT Panel: Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe 9-10am at Saatchi & Saatchi Wellness Keynote: Frank Moss on The 2012 MIT…
An Interview with Susan Halligan, SMW12 Moderator
Susan Halligan, the former Marketing Director of The New York Public Library (NYPL), established the first-ever marketing department for the 100-year-old institution, transitioning the library from traditional communication platforms to new media platforms. The library’s “Don’t Close the Book” advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame. …
