New York

BACK TO HOME PAGE

engagement

Engagor-Facebook-analytics

The year social matured. The entire industry continues to recalibrate their mindset on social. Is it tactical, is is about community management and customer service or is it really about real time insights? All of the above (plus, 100 other things). But, social has matured and is now  a core function or marketing — not…

Twitter Facebook

Even though spending on social media marketing is at an all-time high and continues to grow, there’s a good reason that the overall portion of the marketing budget dedicated to social channels remains comparatively small. Frankly, this is a bit surprising. It’s been nearly 10 years after social media arrived on the scene; and today, social media…

Twitter Facebook
Engagement @Scale with Dachis Group- Three Steps to Leveraging Brand_8492416643_m

On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…

Twitter Facebook
Twitter-Logo

Twitter Tips to help you make the most of your time. Yes, there are actually strategies for maximizing your 140 character missives. My advice won’t apply to every case, but I hope it will serve as a good guide for helping you craft a personalized approach for your needs. The suggestions below are primarily geared towards…

Twitter Facebook
6562

Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness, hosted by Microsoft. A highly-anticipated event, with over a…

Twitter Facebook
6875979897_e41671cdc6_b (1)

Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N, hosted by SocialVibe. “If you are asking for someone to pay attention, you are probably…

Twitter Facebook

We hope you enjoyed your first day of #SMW12– now on to day two! Below you’ll find a list of solid events that, as of publication, still have some slots left! 9-11am at JWT Panel: Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe 9-10am at Saatchi & Saatchi Wellness Keynote: Frank Moss on The 2012 MIT…

Twitter Facebook
srh

Susan Halligan, the former Marketing Director of The New York Public Library (NYPL), established the first-ever marketing department for the 100-year-old institution, transitioning the library from traditional communication platforms to new media platforms.  The library’s “Don’t Close the Book” advocacy campaign was named by MarketingSherpa to the 2010 Viral and Social Media Hall of Fame. …

Twitter Facebook
  • Newsletter

  • Sponsors Widget

  • SMW on Facebook
  • Twitter Feed