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You Don’t Have to Be a Sinner to Be Social Media Savvy

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the SMW NYC event on livestream here

Being a social butterfly takes a lot of energy; along with constantly juggling your Facebook and Tumblr feeds, you have to make sure to be smart about what you’re doing on your beloved social networks. Add another thing to your list of things to be concerned about – you might be a social media sinner, and you might not even know it.

If you’re desperate to run to confession to have your soul detoxed, don’t freak out too much. According to a survey conducted by marketing-communications brand JWT, 71 percent of people over the age of 18 have committed at least one social media sin. On top of that, the average person is guilty of doing two sins out of seven.

So, let’s get to the bottom of this. What, exactly, are the seven social media sins? Answer: they are much like the seven deadly sins we’re all very familiar with. The rundown of the scorching sins are:

1. Greed of social media attention

2. Gluttonous towards consumption of online and social content

3. Lust and desire – think of spending too much time sexting with your boy/girlfriend of the week or watching too much Internet porn

4. Social media enabling you to be a lazy bum

5. Acting angry or lashing out towards people on your social network

6. Social media arrogance

7. Jealousy towards what other people in your network are doing

The topic of teens’ sins on social networks came up heavily during the How and Why We Share: The Seven Deadly Sins of Social Media panel on February 16th at JWT Headquarters. Editor-in-Chief of Seventeen Magazine, Ann Shoket, knows first-hand about teens’ online behavior, since she and her team interact with teenage girls all the time. “[It's great] that girls have a voice and can make a mark,” Shoket comments. “[However}, teens have to be incredibly smart about their own PR and making their own image.” If they’re not, teens are going to abuse their power of free speech and spew obscenities and TMI facts that their followers don’t want to hear.

Another problem that teens may face thanks to their social media use is acting shallow about practically anything they encounter. “Liking something has become such a shallow act,” said JWT Digital Strategist Jinal Shah. “Blogging’s better because it pushes people to think and get into a conversation.” More importantly than that, it enables readers of blog posts to construct new and original thoughts upon reading a piece of stellar writing. That’s definitely something that most teeny-boppers have a hard time doing on Twitter, with the very-limited character space and all.

social media sinner

It’s evident what the Big Baddie of Social Media is, though; the utterly despicable act of trolling and cyber bullying (or, as Shoket prefers to call it, “digital drama”). It feels like every day a new story comes out about teens being tortured by their peers or complete strangers on the Internet.

The perfect example of Internet trolling at its worst (at least in my eyes) was the sad situation involving Florida tween Jessi Slaughter. If you don’t know about this, let me clue you in. 11 year-old Jessi liked to post semi-inappropriate videos and self-portraits on MySpace and YouTube. This would usually go unnoticed and ignored by everybody except her friends. Unfortunately, a poster from the infamously trollish 4chan picked up on one of her videos and posted it all over the site. The Team of Trolls couldn’t help but harass her from all sides, from calling her names via email and IM to sending her death threats via text. Long story short, the trauma of the online harassment landed her in several mental institutions.

Cyber bullying may be hard to defeat, but it’s not immortal. For instance, Seventeen launched a social media campaign called Delete Digital Drama last summer to fight back against it using Facebook and Twitter badges to start the conversation. With a growing community of teens against this harsh form of bullying, it should be harder to get away with harassing people on each other’s Facebook walls.

Now that you’ve been enlightened of your possible online wrongdoings, it’s now up to you to check yourself before you go off being a social media menace. You’ll feel a heck of a lot better not being a troublemaking troll or a jealous lazy bum.

At the Crossroads of (Higher) Education, Social, and Standards

Conventional thinking dictates that technology—including social media— and education are at odds with each other. Between the amount time student spend of Facebook, and the rise of pay-for-papers sites, many administrators and teachers have permanently blacklisted all of these programs in their schools. However, social media cannot be valued in such a constricted prism. There are many unorthodox uses for social media, which would engage the nation’s children.

One teacher who is experimenting with such social media tools in her classroom is Melissa Seideman, a history teacher from White Plains who was a part of the Social Media Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education System.

Ms. Seideman goes beyond the traditional use of a Blackboard/WebCt component for her classes; during one occasion, she asked her students to take out their cell phones and reach their parents to answer a question about the Vietnam war , within minutes there were texts from parents and relatives offering many views on this war. During the panel, she explained that she wanted to bring the ‘world into her classroom.’ Moreover, I asked her what fueled her passion about social and bringing into the classroom, she stated, “I created my blog as an outlet for me to actually share my ideas about a year ago, and now I have 11 thousand people who have been to it, which I think is pretty amazing. I was sharing ideas with friends but I was never getting the responses I wanted back. And by going on twitter and other social media sites, I was able to expand my teaching and improve it. I think that is what inspired me, I wanted to meet teachers like myself.” 

In addition, the use of social media hasn’t only had a positive affect for Ms. Seideman’s teaching, she sees the transformative effect it has on one of her students: “I have one student who will use My Big Campus or edmodo and post articles and things he has from class, and I think that is the epitome of what you want education to be, where they are going outside of a classroom and online to find resources and things to add to the online community. And he will actually find things that add to our discussions and post them on to our virtual class.” Furthermore, for all of those teachers— who like Melissa—want to include social media in the curriculum for their classes, she kindly shared with me a few of her favorite sites: “I get a lot of ideas from Free technology for teachers. Technology Tidbits. Teaching paperless is a wonderful site, their whole blog is about teaching a paperless classroom. Polls Everywhere is a cell phone service to use in the classroom. And Teaching Generation Text is all about texting.

Yet, the learning experience does not end with a high school diploma. In the beginning of the session, 2tor Co-Founder Jeremy  Johnson —whose online learning system partners with universities to create  online course programs for their students—- stressed the importance of social interactions of the university setting, and how he implemented that into his online business model: “In order to get the  benefit of a high quality of education, you need to interact with other smart students, you need to only let in students who get into [the university] and you needed to actually interact with them the way we are talking right now, and to see them in real time and to actually engage in conversation.”  Like Ms. Seideman, 2tor saw the potential and value that Social Media added to their online business, “What we set out to do was to essentially build a learning management system that actually looked far more like Facebook than Blackboard…in order to let people recreate those hyper campus conversations. Because inherently, what social media is doing is allowing you to connect online more deeply with other people. We felt we needed to bring that into academia,” said Johnson.

In the same vein that high school is changing because of social media, college will adapt and reform as well. 2tor CEO John Katzman stated in his panel that perhaps colleges will never be completely done online, however, that taking a semester online to either travel, do philanthropic work, or even having job would be a quite attractive alternative to student—especially since the price of college is incredibly expensive. Perhaps, a complete and robust online high education experience is not that far off from reality.

For the Most-Viewed Super Bowl Ads, Few Touchdowns on Facebook and Twitter

It’s pretty amazing when you think about it:  40 ads that ran during the Super Bowl have been viewed on YouTube more than 99 million times. That is almost 1 billion impressions. It’s daunting to try to imagine all the creative power that went into the ad-making and the subsequent zooming on the Internet as people viewed and shared the content.

But one company, PM Digital, has discovered that the ads with the most views on YouTube did not generate large increases in Facebook fans or Twitter followers, according to PM Digital’s Super Bowl Commercial Index. (Full disclosure:  PM Digital is a client of DiGennaro Communications, where I work.)

The PM Digital Super Bowl Commercial index measures Facebook Fans, Twitter followers, and YouTube ad views for 40 brands that had ads in the game. The index tracks changes in engagement on the three channels from Monday, January  30, through Monday, February 6.

My DGC colleagues and the folks at PM Digital have been analyzing the statistics this week. While the YouTube popularity of the Super Bowl ads is staggering, other numbers leave us wondering if the ads were a touchdown or a fumble. And we couldn’t help but think that full integration between traditional advertising and social media has a long way to go. “

Indeed, brands use Facebook and Twitter to engage with people, advertise to them, offer them promotions and drive transactions on an ongoing basis. While brands with the most-viewed ads should feel satisfied about their YouTube results, they have not by and large recruited new fans and followers, thereby foregoing chances to engage with people who have clearly shown an interest in entertaining, branded content.

Key findings from the PM Digital Super Bowl Commercial Index include:

  • Volkswagen, which led the Index in YouTube ad views, ranked #33 among the 40 advertisers in terms of Facebook fan increases. The German car maker had just a 1.58 % increase of from Monday, January 30 to Monday, February 6.
  • Chevrolet, whose ads were viewed more than 11.2 million times, saw relatively large increases in fans and followers:  5.77% increase in Facebook fans and 14% increase in Twitter followers. The large Twitter increase is likely due to the company’s pre-game Twitter contest.
  • The 10 most-viewed ads on YouTube had lower-than-average % increases in Facebook fans;  the average fan increase was 12.28%. It should be noted that most brands saw single-digit increases. Huge increases in fans for Taxact.com (117%), the movie Act of Valor (160%), and Bud Light Platinum (119%) drove the Facebook average up; These three advertisers were low on the YouTube scale.
  • Eight of the 10 most-viewed ads on YouTube had lower-than-average % increases in Twitter fans; the average was 5.53%.

 

YouTube Views, Facebook Fans and Twitter Followers

Advertiser

Ad Views

Facebook Fan % Increase

Twitter Follower % Increase

Volkswagen

18,081,000

1.58%

5.66%

Acura

16,395,557

3.31%

4.89%

Honda

12,470,027

2.77%

2.78%

Chevrolet

11,217,440

5.77%

14.01%

Audi

6,168,365

2.92%

4.10%

Hyundai

4,595,629

1.26%

2.22%

Bridgestone Tires

1,568,676

5.68%

1.30%

Toyota

3,566,117

6.88%

1.68%

Doritos

3,133,904

8.90%

4.91%

Pepsi

2,861,886

2.34%

0.17%

Top 10 Average

4.14%

4.17%

Average of All Ads

12.28%

5.53%

 

Sally O’Dowd is a VP and group account director for New York-based DiGennaro Communications, which specializes in B2B communications for media, advertising and entertainment companies. Previously, she worked in Paris as head of content and social media strategy at MSLGROUP, the 22-country PR and events network of Publicis Groupe. She has also held senior communications roles at Arc Worldwide/Leo Burnett and Razorfish, following a career in journalism and public affairs.

Interview with Stephen Duncombe, SMWNYC Panelist for Literature Unbound

Stephen Duncombe is an Associate Professor at the Gallatin School and the Department of Media, Culture and Communications of New York University where he teaches the history and politics of media. He is the author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy and Notes From Underground: Zines and the Politics of Underground Culture; co-author of The Bobbed Haired Bandit: Crime and Celebrity in 1920s New York; editor of the Cultural Resistance Reader and co-editor of White Riot: Punk Rock and the Politics of Race.  He writes on the intersection of culture and politics for a range of scholarly and popular publications, from the cerebral The Nation, to the prurient Playboy.

Stephen will speak at Literature Unbound: Radical Strategies for Social Literature at NYU during Social Media Week. I interviewed Stephen to learn more about his work and experiences.

What are the best ways for political activists to harness social media’s value?

There’s the obvious ways: using social media as a way to communicate better than we’ve been able todo before, reaching more people, with more information, faster, easier and cheaper. But what excites me most about the power of social media in activism is less how it is being used as a instrumental tool and more how it is had been integrated into on-the ground activist practice as a sort of social protocol. The organization of social media — distributed, participatory, individualized within the context of a collectivity — is being mirrored on the streets in the very social forms of the protests that are taking place: the largely leader-less, horizontally-organized, mass occupations of public space that are sweeping the world. Back in the 1960s the great critic Lionel Trilling called the demonstrations that were happening “Modernism in the Streets.” I think we could call what is happening around the world today “Internet in the Streets.”

Can you explain the ramifications that recent political uprisings aided by social media channels have had on the social media landscape as a whole, and particularly where restrictive governments reign?

I think the simplest answer to this is that restrictive governments have a hard time reigning-in Twitter and Facebook. They can try, and sometimes they succeed. Some governments, like China, are very good at these restrictions, but repressive governments are caught in a fundamental bind. The very tools of communications and networking that are essential for economic innovations and the wealth of the nation, can be — and are — also used for political innovations as well.

What is social literature?

This is what we’ll find out on February 14! Literature has always been social, that is: it’s a communication between an author and a reader. The development of print greatly expanded the range of this relationship — a writer in India could reach a reader in Canada, but it also restricted the sociality into a one-way communications: the author writes and the reader reads. With the digital revolution all this has changed. Since every digital device is both a receiver and a transmitter, the flow of communications can go both ways and, because these devices are networked, this conversation can be opened up to many others.

You created the Open Utopia, an open-access, open-source, web-based edition of Thomas More’s Utopia. What inspired this project?

A few years back I had the privilege of teaching a Fulbright seminar at Moscow State University on the topic of “political imagination.” In preparation for doing this, I re-read Thomas More’s 16th century classic Utopia. But when I did this I read a completely different book that what I had remembered reading in High School. This time I realized that what More was creating was less a authoritative plan of an alternative society and more an “imaginal machine” — a technology for stimulating the imagination of his readers. How he does this would take a long time to explain, but simply put, by creating an alternative world that he then names No-Place (which is what Utopia means in Greek), more pushes his readers to imagine what an alternative some-place might look like for themselves.

But More was stuck with the technology of his day: the printed page, and so his readers had to do all their imaginative work in their heads and as individuals. By creating an open-access, open-source, web-based edition of Thomas More’s Utopia, I’ve tried to “Open” up the book to the reader’s active participation. In my digital edition of Utopia readers become writers and editors and collaborators.  One of the ways they can do this is WikiTopia–a mediawiki on which people can draft their own ideal society, or collaborate with others in creating a collectively authored Utopia. And with a platform designed by the folks at the Institute for the Future of the Book called “Social Book,” visitors to Open Utopia can annotate and comment upon what More – or I – have written, and then share their comments with others. The idea here is to help people to imagine their own Utopias and share them with others, and not be content with an “authorized” Utopia, be it More’s or anyone else’s.

In what [other] ways does the internet honor the primary precept of Utopia — that is, that all property is common property?

I’ve always thought that it was ironic that a book about the abolition of private property was locked up in copyright. So in my mission to open up Utopia, I’ve created the only complete Creative Commons licenced English language edition of Utopia.  Most of the text I’ve taken from old translations that have passed into the public domain, but some of the letters I had newly translated from the original Latin into English specifically so I could enter them into the public domain.

Do you have any plans of giving another book the same treatment?

I don’t think so.  One of the great luxuries of my job as a tenured professor is I get to study and experiment…and then move on to study and experiment something else. But I do think some of the features of the Open Utopia — the rich media, the ability for readers to become writers, the shared annotations, the lack of a restrictive copyright — are going to be part of any and all books that we all “write” and “read” in this coming century.

With funding from the Open Societies Foundations, you co-created the School for Creative Activism in 2011, and you are presently Co-Director of the Center for Artistic Activism.  What are some of the projects you’ve been working on?

When I’m not mired deep in a historical text about Utopia, I’m trying to figure out ways in the present to create an alternative society for the future. The work we do at the Center for Artistic Activism and the School for Creative Activism is very much a part of this. We think activism is, or rather its should be, an art: it should be creative and it should be inspirational. So we work with grass-roots organizers to bring an artistic eye and a creative hand to their tactics, their strategies and their goal setting. We think you need to do this to be an effective activist in the 21st century. The first rule of guerrilla warfare is to know your terrain and use it to your advantage. Today’s political topography includes signs and symbols, stories ans spectacle, and an activist needs the creative weapons to fight on this terrain. But creativity in activism is also important for another reason: we have to be able to imagine a better world if we want to have any hope of changing this one.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter.

How Young is Too Young? Exploring children’s use of social media: An Interview with Andy Affleck

Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old.

Andy Affleck, twitter: @aaffleck

Your son attended the Waldorf School where modern technology and media – TVs, computers, mobile phones, video games, and so on – are severely restricted. Did you adhere to the same policy at home? 

We did adhere to the policy. Our son attended the Waldorf School during the 2nd and 3rd grades and, at those ages, I felt there was little value in technology as anything other than casual entertainment. The school policy was no media during the week (TV, computers, etc.) and limited use on the weekends. So, he got to play on a few websites he liked (Webkinz, mostly) on the weekend. Now that he is older, there is more value to be had, and he is at a school that makes good use of technology both at school and at home.

You left the Harvard Graduate School of Education’s Technology in Education program with the firm belief that computers in education make more sense at older ages than at younger ages. What other ideas did you take away from the program?

At younger ages, children need concrete experiences. They will get a lot more out of working with physical objects than they will virtual ones. At a younger age, I just don’t think children are that great at making the translation from the virtual to the real, at least not consistently, so I don’t really think there’s much point in using a computer as an educational tool. It is just entertainment at that age and should be treated the same way TV is. As they get older, their ability to conceptualize grows and they can start to make that translation.

If there was an online course for parents to teach that transition for children into social media, what topics would be necessary?

First and foremost, parents need to understand the mechanics of how these systems work. They need to be able to see who is speaking to their child in the various possible ways (Facebook comments, instant messaging, text messaging, etc.); they need to understand how to properly set privacy settings to protect them; and they need to understand how these systems can be used for both good and for bad so they are prepared to deal with any situations that come up. All too often, parents know too little about the way these systems work (and Facebook seems to go out of its way to make it difficult to understand, and then change it often enough so you never can stay caught up) and so let their kids use them without any proper supervision or ability to help them out when they need help. If kids sense that their parents have no clue, they won’t even go to them for help, so the parents may not even realize there is a problem.

The analogy I like to use is a parent taking a child into a big city for the first time. They hold their hand. They explain the cross walks. They warn them about the scary yellow cars. They explain about keeping themselves safe and what to do if they get separated from their parents, and so on. In the same way, parents should be working with their children to understand this new world of social media, how to safely navigate the streets and crosswalks of Facebook and such and stay safe. They would never let their child go into the city alone by themselves on their first visit and they shouldn’t do that with social media either.

What are the biggest dangers of introducing children to social media?

The biggest danger is a parent who doesn’t understand anything an let their children go without supervision before the child is ready to be alone. I believe parents have a responsibility to teach their children to be good, decent people. They teach their children how to be polite, how not to say mean or hurtful things, how to be a friend to people and how to be kind to strangers. By the same token, they need to do this with social media. We do not need another generation of people who all post the kinds of horrible things you see on any given YouTube comment thread. And we need to teach children that the only person in history who had the right to shout “First!” was Neil Armstrong.

How much of a responsibility should schools take in guiding students towards using social media in smart, effective and ethical ways?

I go back and forth on this one. Schools are involved with socializing children. If your child is bullying another, the school will ask you to come in and talk to them and work with them on a way to address the issue. By the same token, that should extend to social media. Of course, most — if not all! — of what happens on a site like Facebook is not on school property and outside of their jurisdiction. So it is not clear that schools have any business saying anything about behavior online. That said, I think it would be a wise thing for schools to do some work with kids on good online behavior in general the same way they do anti-bullying presentations. I don’t know how effective these things are, but it’s a start.

Some adults have decided that to remove social media from their lives because they feel it’s completely unnecessary. Are there benefits to introducing social media into a child’s life?

I am a firm believer that no child should be allowed a Facebook account until they are 13, as that is the official policy of Facebook. Even when they are 13, it is the parent’s job to determine if their child is emotionally mature enough to handle social media and be a good online citizen. That said, I see a few advantages:

1) It is a great way to stay connected after a move. My son has a number of friends he still talks about that he hasn’t seen in a few years. I imagine him getting reconnected through Facebook in a few years.

2) Often times, kids aren’t going to school in their local community. My son goes to school that’s at least 10 miles away. His best friends outside of the city on the opposite side from us. Getting the kids together requires a lot of driving so after school meet-ups are not common. Right now, they use the phone a lot, but I can see social media taking the place when they are old enough to get online in that way.

3) LOLCATS. Ok, maybe not.

Can we live without social media?

Sure. We can live without all technology. But life would be a little more boring, at least for me. I enjoy my interactions online and have caught up with friends I haven’t spoken to in years who live far, far away. Would I die if my Facebook account went away tomorrow? No. But I would be sad. It enriches my life and I like having it there.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter

Tumblbeasts: 14; Lisa: 0

I started blogging around 2004. Frankly, I didn’t think much about my choice of platform. Most of the blogs I followed were hosted by Blogger, so I registered there as well. Then Dartblog started offering students a blog presence. If you can’t already tell, I bleed green. Of course, I signed up for a Dartmouth-affiliated page. Shortly thereafter, more & more of my friends started LiveJournaling. Thus, I was “forced” to join LJ if wanted access to posts locked from public viewing and commenting.

That’s how these social networking sites gain new users. Make people register for accounts even if they only want to view content. Insidious!

Speaking of insidious… Well, hello there, Facebook. Do I really need to elaborate? I think we all know what happened. They know way more about the last 5 years of my life than my family knows about my entire life. (Granted, I chose to put all those details into their database.) Looking back, I’ve left a scattered legacy of abandoned false-starts & experiments on Blogger, Friendster, Orkut, Twitter, LiveJournal, Flickr… Just to name a several. I had multiple accounts on a few because wiping the slate completely clean was simply more efficient than editing an unruly mass of existing content. All part of the learning process that has led up to the internet as it exists today.

Which is to say, social media has matured, but it still has a ways to go. Every time Facebook makes a major change in its appearance, interface or “Terms of Service,” I liken it to a teenager trying on another identity. It’s getting a little old, though, and I’m surprised a younger upstart hasn’t disrupted the Zuckerberg monopoly.

Yet.

In any case, I decided late last year to take everything I’ve gleaned from my virtual journey and funnel it into a persona standardized across multiple platforms, connected via my personal launching page. You’ll see I left Blogger to try Tumblr. I didn’t think much about my choice of platform. This time, however, I was sorely disappointed.

* * *

Despite the deplorable color scheme of Blogger, it always worked. The interface was intuitive. Features most people would need or want were built-in. My self-taught HTML skills were handy on occasion, but not necessary. Kind of like buying a Subaru Outback for winter in New Hampshire. It’s not a stylish car, but everyone drives one because it does what you need it to do. Function over form.

Every so often, I am startled by my naïve expectation that new, hyped products on the market are supposed to be an improvement over its established predecessors. Isn’t that what is accounting for their popularity? No.

I learned that lesson the hard way. I let myself be lured by the Siren song of Tumblr. I could barely finish reading their “30 Reasons to Love Tumblr” list.

Email address / Password / Choice of URL

Start posting!

Easy!

Car salesmen wish it were that easy to sell lemons. And that’s what I got. A pretty, hollow lemon.

First, I had to dust off my HTML coding knowledge to customize my template. There are a lot of pre-fabricated choices, but many are very similar with slight variations. Then, because Tumblr doesn’t support native commenting, I had to install Disqus. Then I had to add anti-spam measures. Then Google Analytics…

When can I start blogging?  This is tedious! I expected a fully loaded car—erm—blogging platform.

Too many hours later, my blog looked close enough to presentable. I was ready to take it out for a spin on the [information] super highway, but…

WHY DIDN’T ANYONE WARN ME ABOUT THE TUMBLBEASTS???

Tumblbeasts are to Tumblr as the Fail Whale is to Twitter. The Tumblbeasts are enough for me to consider moving on to WordPress; however, if you are undeterred by them, I have other reasons to leave:

  • No auto save.
  • No one-click button to save drafts. (I’ve had to re-type several long posts.)
  • The bullet function does not work past one level. Indenting doesn’t work, either.
  • Dragging and dropping to rearrange the order of queued posts is inefficient, especially if you have several long posts.
  • Is there some way to compact the view of individual entries?
  • The dashboard feed takes too long to load, even if you’re on a dedicated Ethernet line.
  • A navigational button bar should follow user scrolling.
  • The feed page: It’s ugly and only utilizes a third of my page.
  • Tags that users have already created should be listed for easy reuse.
  • Where’s my tag cloud?
  • Grouping. I want to read my philosophy feed separate from my fashion feed separate from my social media feed.

The only reason I’ll consider giving Tumblr a little more time to convince me to stay is that it seems to be building critical mass. Fast. And in Web 2.0, you need to be where everyone else is.

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. View her online portfolio or follow her on Twitter.

What is Social Media? Why Do We Care?

Social Media. Hate it or love it, everyone talks about it. And has an opinion about it.

While everyone is exposed to it daily, how many people really know what it is?

You, being a self-selecting audience, would likely be able to provide an informed response. Others, however, might simply blurt, “Facebook!” as if that alone explained all.

For my first blog post, I wanted to consider the basics of what we’re discussing. Together, the words “social” and “media” form fabricated jargon which appeared sometime after the advent of Web 2.0, as explained on Wikipedia:

“…web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”

Social media became inextricably tied to the internet sometime after 2004. Nonetheless, I argue that social media has existed as long as mass media has reacted to reader submissions and/or called readers to action. Media being a tool for information delivery; social defined as any form of interaction between two entities, corporations or individuals. Reprinted letters to the Editor? Social media. Paper flyers for organizing protests? Social media.

Communication + Collaboration = Social Media.

Social media as we know it today, rooted within a virtual context, crept into common households through online journals and college kids on Facebook. In 2004, I told someone I planned to do my independent study on blogging. He asked, “You want to study websites about people’s cats?”

Since the days of feline photos and emotionally fueled teenager musings, the growth of social media has grown exponentially. Can we visit any of the top 50 most popular sites on the Internet without coming across one-click options to Tweet / Facebook / + 1 / Share / email?

The number of social media users and social companies continues to rise globally, and the barrier to entry is relatively low.

Why does this matter?

The internet has made communications almost instantaneous and far reaching. Political groups can now rally more efficiently. Companies can spread their branding with ease. The possibility for danger and/or profit has been multiplied. Witness the revolutionaries who used Twitter to spread their message and organize troops faster and wider than any paper campaign could have achieved. Witness firms that pour money and time into data mining Facebook.

On a personal level, social media has simultaneously extended our networks while closing distances between degrees of separation. It transcends time and geography. It archives our lives online and allows some semblance of control over our public persona.

Social media is a powerful force we still don’t fully comprehend. It can be dangerous. It recognizes almost no boundaries, and it’s still growing.

And that’s why we care about this double-edged sword.

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. View her online portfolio at http://about.me/GothamGreen212. Follow her on Twitter via https://twitter.com/GothamGreen212. (In case you’re wondering, she greatly enjoys social media, admittedly spending far too much time on it.)

Videos from 2009

The first Social Media Week Conference launched earlier this year in New York.  Over the week, the organizer together with the local business community hosted over thirty five events in locations like the New York Times, Razorfish, Wired and Nielsen.

One the events was entitled Innovation in Politics, Policy, and Social Change through Social Media and was hosted at the New York Times.  Check out the full video from the event below.

Title: Innovation in Politics, Policy, and Social Change through Social Media

Description: A reflection on the Obama campaign and a look ahead at the future of harnessing social media for change.

Speakers: Panelists: Chris Hughes: Co-founder of Facebook and President Obama’s Director of Online Organizing during the campaign. Andrew Rasiej: Founder of Personal Democracy Forum, an annual conference and website covering the intersection of politics and technology, Jamie Daves: Venture capitalist and entrepreneur with over ten years of experience in the public sector who has helped found a number of successful nonprofit and political organizations. Moderator: Brian Stelter of the NY Times.

Hosted by: The New York Times

Part1

Part 2

Part 3

Social Media Week NY: Innovation in Politics, Policy, and Social Change through Social Media Pt. 3 from Panman Productions on Vimeo.

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