fashion
Luxury fashion brands face the challenge of maintaining a particularly delicate balance in the social space: sustaining an aura of exclusivity while simultaneously enhancing accessibility. Social media allows brands such as DKNY and Tory Burch to reach a wider audience of not only current consumers but also brand adorers and prospective purchasers — those who…
A quarterly catalog, advertisements in the New York Times, and socialites in the front row of fashion shows ain’t cutting it anymore and fashion brands have taken note. In order to stay relevant, brands have to go where their consumers spend most of their time, where they shop, and where they speak to their friends:…
Orli Sharaby is a Senior Social Marketing Strategist, Lifestyle at 360i. You can follow her on Twitter @orlibeth. The fashion industry isn’t generally known for being on the cutting edge of technology, communication and media, so it was an interesting scene at last night’s Social Media Week panel The Devil Wears Prada and Tweets About…
