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In a cyber-friendly world, be careful what you wish for — you just might get it on sale. This week at Social Media Week New York, Huffington Post’s  Bianca Bosker moderated Reading Is No Longer Fundamental: The Shift To Visual Vocabulary (hosted by JWT) by engaging industry leaders from JWT, Nokia, and Curalate. Among the…

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It’s not about gimmicks or the latest buzzwords. Advertising goes deeper than just slick tricks to get your click. The dominance of social media has changed not only the ways in which advertising and marketing executives present a brand to an audience, but also what the audience can offer back. So, this year, we’re stepping…

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Let me be honest: I’m sick of seeing posts on LinkedIn looking for volunteers or interns to run social media. Furthermore, many of those that do offer pay, they are only suggesting a $30,000 salary. The fact is this: those businesses misunderstand what social media is about — as do plenty of fresh-faced college graduates…

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Even though spending on social media marketing is at an all-time high and continues to grow, there’s a good reason that the overall portion of the marketing budget dedicated to social channels remains comparatively small. Frankly, this is a bit surprising. It’s been nearly 10 years after social media arrived on the scene; and today, social media…

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EngageScience

  EngageSciences was set up to build a platform that would help social media managers deliver measurable return for enterprise marketing departments. So it stands to reason they have partnered with us to sponsor this year’s Advertising and Marketing Content Hub at JWT. In addition to acting as the sponsor, they have put together an…

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This month, General Motors (GM) decided to stop spending ten million dollars a year on Facebook advertising. In a time when many are suffering Facebook fatigue, it’s easy to point the finger at the social networking platform. Surely, as a company which employes 202,000 people, conducts business in approximately 157 countries, and has a 100+ year history,…

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This is a guest post by Anna Choi.   While the end was near for dedicated attendees of Social Media Week New York City, Friday was just the beginning of my experience. There was no time to waste and after debating over the serious line up of various events, I was ready for my first…

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Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register! Note that events are listed in chronological order based on…

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bio-wendi

Yes, we talk our partners up, but that’s only because we learn something new from them every year. With all the emphasis that can be placed on Twitter, Facebook, videos and the like, we can often forget that online marketing must incorporate a very solid email component. And Constant Contact knows that better than anyone…

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Ben Kaufman, CEO and Founder of Quirky  This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week! You can hear Ben speak on Wednesday February 15th from 9-11am followed by Panel: Marketing & the Internet…

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Welcome to the first of post in our “One Week from Today” pre-Social Media week blog feature!  Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week…

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Continuing our breakdown of local sponsors, we’re taking a deeper look at SapientNitro, an integrated marketing and technology company, building relationships between consumers and brands. Nathaniel Perez, head of social marketing for SapientNitro, shares his insights on where marketing and technology are taking companies. He’ll also talk a little about how SapientNitro is challenging the…

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Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but…

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Following previous posts regarding the People & Society and Science & Technology Hubs, today we would like to share details about the Business, Media & Communications Hub, which is hosted by Social Media Week’s global sponsor JWT at their headquarters here in New York. JWT is one of the world’s best-known marketing communications brands. Headquartered in New…

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