New York

media

Youth-Focused Media: Announcing Our Partnership With Differences Magazine

Knowing your audience is key, and that’s something Differences Magazine has down. Catering to teens and young adults from ages 14 to 22, Differences Magazine is an engaging online magazine that not only produces content but provides a forum for teens to discuss nearly all areas of their day-to-day lives.

It brings the best of all worlds, looking at current fashion trends and celebrity entertainment news and real-life issues, higher education, finances, healthy living, and global social issues. All this makes Differences Magazine a perfect partner for SMWNYC. As Social Media Week continues to expand and grow, we want to enhance our programs and features for all of our supporters. And this year, we’re proud for this addition. Complementing our addition of Constant Contact as our Small Business Sponsor, Differences Magazine will not only help us ensure we’re providing high quality content for youth and teens but also help us spread the word.

Over the next few weeks, you’ll see content on our blog from Differences Magazine more tailored for our supporters. Learn more about them here, and keep up with them on Twitter and Facebook. And most importantly, welcome Differences Magazine to the SMWNYC partner family!

How Young is Too Young? Exploring children’s use of social media: An Interview with Andy Affleck

Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old.

Andy Affleck, twitter: @aaffleck

Your son attended the Waldorf School where modern technology and media – TVs, computers, mobile phones, video games, and so on – are severely restricted. Did you adhere to the same policy at home? 

We did adhere to the policy. Our son attended the Waldorf School during the 2nd and 3rd grades and, at those ages, I felt there was little value in technology as anything other than casual entertainment. The school policy was no media during the week (TV, computers, etc.) and limited use on the weekends. So, he got to play on a few websites he liked (Webkinz, mostly) on the weekend. Now that he is older, there is more value to be had, and he is at a school that makes good use of technology both at school and at home.

You left the Harvard Graduate School of Education’s Technology in Education program with the firm belief that computers in education make more sense at older ages than at younger ages. What other ideas did you take away from the program?

At younger ages, children need concrete experiences. They will get a lot more out of working with physical objects than they will virtual ones. At a younger age, I just don’t think children are that great at making the translation from the virtual to the real, at least not consistently, so I don’t really think there’s much point in using a computer as an educational tool. It is just entertainment at that age and should be treated the same way TV is. As they get older, their ability to conceptualize grows and they can start to make that translation.

If there was an online course for parents to teach that transition for children into social media, what topics would be necessary?

First and foremost, parents need to understand the mechanics of how these systems work. They need to be able to see who is speaking to their child in the various possible ways (Facebook comments, instant messaging, text messaging, etc.); they need to understand how to properly set privacy settings to protect them; and they need to understand how these systems can be used for both good and for bad so they are prepared to deal with any situations that come up. All too often, parents know too little about the way these systems work (and Facebook seems to go out of its way to make it difficult to understand, and then change it often enough so you never can stay caught up) and so let their kids use them without any proper supervision or ability to help them out when they need help. If kids sense that their parents have no clue, they won’t even go to them for help, so the parents may not even realize there is a problem.

The analogy I like to use is a parent taking a child into a big city for the first time. They hold their hand. They explain the cross walks. They warn them about the scary yellow cars. They explain about keeping themselves safe and what to do if they get separated from their parents, and so on. In the same way, parents should be working with their children to understand this new world of social media, how to safely navigate the streets and crosswalks of Facebook and such and stay safe. They would never let their child go into the city alone by themselves on their first visit and they shouldn’t do that with social media either.

What are the biggest dangers of introducing children to social media?

The biggest danger is a parent who doesn’t understand anything an let their children go without supervision before the child is ready to be alone. I believe parents have a responsibility to teach their children to be good, decent people. They teach their children how to be polite, how not to say mean or hurtful things, how to be a friend to people and how to be kind to strangers. By the same token, they need to do this with social media. We do not need another generation of people who all post the kinds of horrible things you see on any given YouTube comment thread. And we need to teach children that the only person in history who had the right to shout “First!” was Neil Armstrong.

How much of a responsibility should schools take in guiding students towards using social media in smart, effective and ethical ways?

I go back and forth on this one. Schools are involved with socializing children. If your child is bullying another, the school will ask you to come in and talk to them and work with them on a way to address the issue. By the same token, that should extend to social media. Of course, most — if not all! — of what happens on a site like Facebook is not on school property and outside of their jurisdiction. So it is not clear that schools have any business saying anything about behavior online. That said, I think it would be a wise thing for schools to do some work with kids on good online behavior in general the same way they do anti-bullying presentations. I don’t know how effective these things are, but it’s a start.

Some adults have decided that to remove social media from their lives because they feel it’s completely unnecessary. Are there benefits to introducing social media into a child’s life?

I am a firm believer that no child should be allowed a Facebook account until they are 13, as that is the official policy of Facebook. Even when they are 13, it is the parent’s job to determine if their child is emotionally mature enough to handle social media and be a good online citizen. That said, I see a few advantages:

1) It is a great way to stay connected after a move. My son has a number of friends he still talks about that he hasn’t seen in a few years. I imagine him getting reconnected through Facebook in a few years.

2) Often times, kids aren’t going to school in their local community. My son goes to school that’s at least 10 miles away. His best friends outside of the city on the opposite side from us. Getting the kids together requires a lot of driving so after school meet-ups are not common. Right now, they use the phone a lot, but I can see social media taking the place when they are old enough to get online in that way.

3) LOLCATS. Ok, maybe not.

Can we live without social media?

Sure. We can live without all technology. But life would be a little more boring, at least for me. I enjoy my interactions online and have caught up with friends I haven’t spoken to in years who live far, far away. Would I die if my Facebook account went away tomorrow? No. But I would be sad. It enriches my life and I like having it there.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter

Social Media Week Announces Five Content Hubs in New York, Invites Industry to Help Curate Program

We are now two months out from Social Media Week this February 7-11, and a LOT is going on. Following yesterday’s announcement that Nokia will serve as global headline sponsor of Social Media Week, today we are pleased to announce a new twist to the week for our third weeklong event in New York: five distinct “Content Hubs,” reflecting key areas of focus for conversations on the societal impact of social media.  These five physical hubs will host daily programming and cover these themes: People and Society; Art and Culture; Business, Media, and Communications; Science and Technology; and Music, Sports and Gaming.

With today’s announcement, we are also releasing a very preliminary version of the schedule of events for New York, as well as select sponsors and keynote speakers.  Many events are still TBD and of course there are many more to come, but please take a look to get a sense of some of the exciting things to look forward to in February. The preliminary schedule can be found here:  http://socialmediaweek.org/newyork/schedule.  Registration for these events will open on Tuesday, January 11, 2011.

CONTENT HUBS

The locations of four of the Hubs have been confirmed already with Google hosting the Science and Technology Hub; global advertising agency JWT hosting Business, Media, and Communications; The Paley Center for Media hosting People and Society; and Red Bull Space hosting Music, Sports and Gaming.  We hope to announce host Art and Culture Hub within the next week.

JWT Logo

“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman, who is Worldwide Digital Director and North American CEO at JWT.  “The conference has grown in importance and stature, much as the social media space itself has.  By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”

PROGRAM

Continuing the collaborative theme of Social Media Week, the New York organizers are looking to co-curate a significant proportion of the content by soliciting event ideas from some of the city’s leading thinkers and practitioners in the fields of social and mobile media.

Stephanie Agresta, Social Media Week board member and EVP and Managing Director of Social Media for Weber Shandwick said, “Social Media Week is leading the charge to globally scale the community of digital thought leaders driving this important channel.  By creating connections among influencers around the world, SMW is providing a valuable service to consumers and brands alike.”

In addition to Weber Shandwick, confirmed content curators in New York include: MTV, Financial Times,  New York Times, Frog Design, the New York Public Library, Edelman, the Barbarian Group, Saatchi Wellness, 360i, GOOD, The Personal Democracy Forum, Morris & King, Deep Focus, Publicity Club of New York, Fenton Communications, Wholefoods, Foodspotting, DotBox, Comedy Central and many more to be added.  Confirmed speakers include JWT’s David Eastman; Foursquare CEO Dennis Crowley; Meebo CEO Seth Sternberg; John Winsor, founder and CEO of agency Victors & Spoils; with many more to be announced.

Social Media Week New York is one of nine cities simultaneously hosting Social Media Week this year, along with London, Paris, Rome, San Francisco, Toronto, Hong Kong, São Paulo, and now Istanbul, which was added to the global lineup this week.

Global support for Social Media Week is led by mobile communications giant NOKIA, with additional support from global partners Meebo, a social platform with more than 180 million users; and JWT. Other brands involved around the world include Google,Vodafone, Oi Telecommunications (Brazil) and Fiat Motors.

The strength of Social Media Week lies in the collaborative efforts of the community.  There are many ways to get involved in the conference. To participate as a brand partner, sponsor, event host, panel speaker or volunteer, please visit: http://socialmediaweek.org/get-involved.

You can see a full version of the release here: http://bit.ly/hPghw5

For all press and media inquires, please contact Ben Scheim of Crowdcentric/Social Media Week at +1-347-224-3996 or by email at ben@crowdcentric.net.

Is The Future F#cked? How Social Media & the Real-Time Web Are Changing the Game

jmakkarAbout this Guest Blogger: Johnny Makkar is a digital marketer who blogs at Attention Digital. You can also find Johnny on Twitter @jsmakr.

On Thursday night, Deep Focus hosted “Is The Future F#cked?” as part of Social Media Week which was held at the trendy Hudson Terrace. The big debate revolved around the future of media, a topic many people in the advertising and publishing industry have certainly been putting a lot of thought into lately.

Moderator:

Panelists:

Below are the frightening questions the panel focused on while providing their own insights. Make sure to also check out the video of the event (which should be up soon) along with the other commentary from attendees on Twitter using the hashtag #smwfcked.

Is traditional media f#cked?

Rob Norman doesn’t think so, stating “traditional media channels still give brands the push they need.” Nick Denton was brutally honest with his thoughts on newspapers, letting everyone know that he thinks “most are incredibly boring.”

“The news has to be entertaining.” I agree 100% with Joe and it’s pretty obvious why a show like John Stewart (which was referenced) has built such a large following. Ian is concerned about all content moving towards an a la carte model, which would make it extremely hard for content that appeals to a smaller niche to survive.

Rob asked, “where does creativity evolve from in a social world?” Nick replied that encourages his writers to be creative by rewarding the ones who bring in the most page views and unique visitors.

smwfcked

Joe Marchese and Nick Denton (from left to right) | Photo credit: Kelly Samardak’s Flickr

Is online advertising f#cked?

Ian wasted no time pointing out the downward trend in ad click-through rates vs. impressions. He does, however, give credit to Google which has proven that good impressions are worth more using valuable data. Ian’s newly coined term for the race-to-bottom in ad performance: “direct responsified.” (via @superfem)

Rob brings up word-of-mouth, which he points out is “now perceived to be measurable and more effective.” There’s no arguing that it’s becoming more effective, but what the industry is obviously still struggling with is the measurement part. Ian adds, “brands generally don’t know the value of an engagement with social media.” Social media measurement is a hot topic and a service many companies are trying to get right, but we still have a lot of work to do.

At another SMW event, Reinvention From The Ground Event, Pepsi’s Global Director of Social Media seemed to have similar thoughts, asking “How do you get your company and brand to evolve from a focus on impressions as a measure of media efficacy, to connections and engagement with consumers?”

Is the real-time web the future?

While there are many wonderful advantages to getting information faster, it takes a little more work on our part to become better filters of the social web. Ian summed it up nicely by saying, “we are all broadcasting information, anyone with followers and friends online. Now it’s our responsibility to call foul on news, brands, and celebrities when the truth is stretched.”

Nick Denton is not a fan, “Twitter is the worst facet of online media right now”, bringing up the Jason Calacanis’s recent iPad stunt which got picked up by a reputable blog as being a real product leak. But Nick also mentioned that Gawker get’s 5% of their stories wrong, so no matter what, no content provider is perfect (and the reason why lawyers are kept busy).

“As media becomes more social, that leads to inherent problems,” says Ian. Rob adds “brands want to protect their identity, so they don’t want to advertise in online environments.” It’s pretty clear why advertisers don’t want to attach themselves to sites like YouTube and Digg that rely heavily on user-generated content because of the large amounts of offensive material. “Commenters on most social media sites are idiots,” says Nick.

Final Thoughts

Everyone agrees that our attention is increasingly in limited supply. Yes, the future may be f#cked for many traditional content creators and media companies that aren’t paying close attention and adapting but that will only open doors for other players. It certainly helps to pay close attention to how certain businesses and brands are experimenting and adapting to stay relevant.

Other Quotes

“Everything single thing we do is a work in progress.” — Nick Denton

“When brands see results, it’s no longer an experiment” — Ian Schafer

“This makes our life is a fuck-load more complicated” — Joe Marchese

“Impressions are dead in digital because they are meaningless/fictional” — Joe Marchese

“Creativity is like magic, you can’t bottle it. You can never predict a popular story” — Nick Denton

“Social media allows audiences to opt-in and discover things” and “express an interest in a brand that might not view them as target audience” — Rob Norman

Reporting on Reporting: The Evolution of Journalism at Mashable’s NextUp NYC

Matt Wurst is Manager of Digital Communities at 360i. You can follow him on Twitter @mwurst.

If video killed the radio star, is Internet killing the print and video stars? And if so, how should current journalists adapt and current journalism students prepare?

These are questions that newspapers and television networks are grappling with on a daily basis. They were also among the many topics discussed at Mashable’s “NextUp NYC – The Future Journalist” event last night at the 92YTribeca as part of Social Media Week here in New York.

A year ago, TIME magazine predicted that a journalism crisis was approaching “meltdown proportions” and that “some major cities will no longer have a newspaper.” The alarm bells rang even louder when The Rocky Mountain News and Seattle Post-Intelligencer shut down for good and The Philadelphia Daily News and Minneapolis Star-Tribune filed for bankruptcy soon thereafter.

Video coverage of Wednesday’s panel:

But according to last night’s panelists, Sree Sreenivasan (@sreenet), the Columbia Journalism School Dean of Students, and Vadim Lavrusik (@lavrusik), one of Professor Sreenivasan’s Digital Media graduate students, journalism isn’t dying. It’s simply evolving. Even as many traditionalists feared the end of beat reporters, in-depth coverage, investigative reporting and newsmaker/celebrity accountability, the sounds of their struggles are being drowned out by the sound of keyboards clicking, video streams playing, Twitter feeds refreshing and RSS feeds updating.

With upwards of three hundred journalists, PR gurus and social media aficionados filling the lofted space in lower Manhattan, the teacher and his student optimistically agreed that a new era of “tra-digital” journalism, the surface of which has barely been breached, is upon us. They astutely compared where we are now in a digital age to where radio was in 1912 and television was in 1950. (You can view their shared presentation at http://bit.ly/futurej.)

As a veteran of the news industry and well-connected social media insider, Sreenivasan navigated through the multiple uses of new and emerging platforms and how they can apply to the “old world.” (He doesn’t get GoogleWave yet, but who does?)  He emphasized the need for today’s journalists to learn multiple talents while retaining a specialty that distinguishes them from their peers. Working together, Sreenivasan and Lavrusik also explained how to become a multimedia storyteller, “learning and understanding what media is right for what story.”

Some other required qualities and skills for experienced and news journalists alike are to become reliable “pointers,” helping cut through the noisy clutter and sharing good content from across the web. They stressed the value of “community managers” that listen and interact with readers/viewers and don’t simply broadcast their messages in one direction. Additional “best practices” encourage newshounds to think about their own brand and adopt an entrepreneurial spirit.

The Columbia University Graduate School of Journalism is a top, if not THE top, journalism program in the country. Yet the curriculum taught just a decade ago is already an antiquated relic of a lost era. Faced with advances in technology and expanded use of the Internet, the next generation of journalists is training for professional opportunities in a changing media landscape that might be very different in another ten years down the road. Meanwhile, the journalists of today must reconstruct their skill sets for the growing world of online media.

It is imperative that journalists of today and tomorrow develop a “digital media mindset”—how to think about news stories and packages from an online perspective. Look no further than our hosts for the evening.  Mashable plays an important role in the publication of digital news, trends and technologies. (In fact, Mashable has become such an institution in my own daily diet of fact-gathering that it now holds the fourth spot on my iGoogle home page, batting clean-up behind my Gmail inbox and RSS feeds from CNN and ESPN.)

Throughout the course of the discussion, a number of the journalists in the room were taking notes, some even sticking around as the crowds dispersed to learn more, dig deeper – clear indication of a reporter’s nose for information, if you will. And that, as the professor noted throughout his presentation, is just one of several skills that will never be rendered obsolete, along with the ability to observe, ask questions, process thoughts and write.

Login to Save
Save to Favorites
Remove from Favorites
close

Achtung!

Please wait

Who are you?
Are you on the internet?

This info helps us make cool apps for you.

Where are you?
close

Achtung! The username or password you entered is incorrect. Please try again.

Please wait

Returning Users: Sign In

Lost Password?

Not a Member Yet? Join Today