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ROI

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Gandhi said, “Live as if you were to die tomorrow. Learn as if you were to live forever.” And we think it’s a good rule for life and business. Which is why we started bringing hands-on, practical classes to Social Media Week. This year, we’re giving you even more opportunities to leave SMW14 with practical…

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Let me be honest: I’m sick of seeing posts on LinkedIn looking for volunteers or interns to run social media. Furthermore, many of those that do offer pay, they are only suggesting a $30,000 salary. The fact is this: those businesses misunderstand what social media is about — as do plenty of fresh-faced college graduates…

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This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…

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Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N, hosted by SocialVibe. “If you are asking for someone to pay attention, you are probably…

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