SMW13
Last week’s panel, “New York City’s Tech Future“, got everyone thinking about how far New York City has come and how much farther we need to go. There was a lot of discussion about how New York City differs from Silicon Valley. In New York the innovation is at smaller venues and companies, we haven’t quite…
On 20 February 2013, I had the pleasure of attending Master Class: Engagement@Scale – Three Steps to Leveraging Brand Advocates with Dachis Group. Speakers from the Dachis Group included: Michael (MJ) Jones, Vice President of Technology; Liz Schroeter Courtney, Social Strategist and Allison Squires, Social Strategist. The presentation focused on social marketing as the ideal way for…
Local to Global: Social Media in the Markets of New York City
New York City is known for many things: Broadway, art, crowds, music, fashion, tourism, etc. But, the core passion of every New Yorker is our dedication and passion for food. Delicious food. It was of great interest then for Karen Seiger (Author/ Founder of Markets of New York City) to moderate a panel discussion with local, food…
Fundraisers have a lot to learn from the success of #GivingTuesday — make it simple, make it social. At the SMWNYC event — Giving Gangham Style: An Ideathon with the #GivingTuesday Team — a social gooderati crowd gathered eager to learn more about the simple-social potion and commune around this holy day. The #GivingTuesday team…
All Earned Media is Not Created Equal
This week we’re hearing a lot about earned media, ROI, storytelling and brand ambassadors. But is all earned media the same? Our partners House Party say no. It’s a bold statement and they can back it up. Friday, they’ll be covering in more detail (and we recommend you check it out here). But to prepare,…
This is a guest post by Rob McLoughlin, SVP Consumer Insights at Buzzmedia Influence is a fluid social currency connecting those who possess knowledge or topical expertise and those that seek it. At Buzzmedia, we study these dynamics every day to provide insights into the complex relationships between brands, content and millennial consumers. To that end, we…
Thursday: Newly Added & Open Events
Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out: New at our Global HQ 9:30: Master Class:…
It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for! 9:30 at Bloomberg: Innovate or Die: Are You About To Have A…
MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they create. So, obviously, it was a no-brainer when we chose them as our partner in crime for the production of this year’s Ideas Connected at Global HQ. While we’ve…
JWT is the world’s best-known marketing communications brand, and a true global network with 200-plus offices in over 90 countries. This, year JWT returns to Social Media Week New York as host to our Advertising & Marketing content hub. We sat down with CEO of JWT North America, David Eastman, to chat about their role…
What Is Social Customer Service Anyway?
This is a guest post by Josh March, CEO of Conversocial. Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that…
This year, we’re excited to have DMW Music is an official event partner for SMW NYC. What does that mean? DMW Music is 2 day event with 500+ of the most influential music and digital media leaders gathering to socialize, share ideas, do deals and learn about new technologies and services. This two-day event features…
5 Minutes With Eventbrite
Eventbrite is an online service that people everywhere use to create, share, and join events. Whether a photography class with a local artist, or a sold-out concert in a city stadium, Eventbrite makes it happen. This year, Eventbrite joins SMW NYC as our Premium Pass Sponsor, so we sat down with Eventbrite’s Sara Altier to…
5 Minutes With Huffington Post’s Roy Sekoff
Yesterday, we helped get things moving towards SMW NYC with our partners, HuffPost Live. Covering how safeguarding free expression and an Open Internet is still a critical issue, they hosted a dynamic exchange on the current issues facing both our country and the global community, with leading thinkers, including: Jillian York of the Electronic Frontier…
Google+ Hangouts at SMW NYC: Live Tonight And More!
We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW NYC interaction on a new level… SMW13 is partnering up with HuffPost Live Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical…
Nokia x SMWNYC: See Them In Action
Being their third year powering SMW, our friends at Nokia have really come to SMW NYC with some amazing ideas around engaging our audience. Nokia is no stranger to our SMW NYC community- and we love having them here! In addition to powering our mobile app, SMW Live and SMW RealTime so you can truly…
Purchase a HQ Pass to Ideas Connected during Social Media Week and receive a one week trial to Plated.com Recently profiled in the New York Times, Plated is disrupting the way we eat. They deliver all of the ingredients their customers need to cook fantastic top chef-designed recipes — plus beautiful how-to instructions. They are…
NonProfit Guide to SMW NYC
At a Social Media Week party last year, I asked a very accomplished entrepreneur, “so, will I see you at SXSW?” He looked at me and smirked, “I don’t go there anymore because everybody is there.” I see what he means. It’s important for a conference to maintain the right balance of top people in…
Hub Spotlight: 5 Minutes With 92Y’s Asha Curran
Each year, we partner with iconic institutions to bring you dedicated content for SMW NYC. 92Y is the city’s premiere nonprofit cultural and community center, and they’ve been all about social good since 1874! 92Y will be serving as our Society & Social Impact Hub, and we couldn’t think of a better home for those…
Going Social: Meet Nokia’s Brad Spikes
Nokia is back and in full force! We’ve been working with Nokia’s Brad Spikes, coordinating some amazing things for SMW13. From photo labs at Ideas Connected at Global HQ to #SmarterEverday events to help enhance how you work, we can’t wait to show off all that we’ve been planning together! Now, meet the man helping…
