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Trinna Leong is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N, hosted by SocialVibe. “If you are asking for someone to pay attention, you are probably…

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smwopening1

It’s hard to believe it’s almost Friday and the end of #SMW12. Before we bring this year’s festivities to a close, we wanted to post a little throw back to a Monday night and Tuesday morning not too long ago.  We began #SMW12 with two epic SocialVibe collaborations; the first being our #SMW12 opening party…

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With over 500 speakers, almost 300 events, over 120 event partners, and more than 60 locations (including our Content Hubs), SMW12 is promising to be nothing short of spectacular. Our Advisory Board has shown enthusiam and guidance throughout the planning process, sharing their time, ideas, and tweets to create the best Social Media Week yet. Drawing upon…

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Last week, we began looking at the organizations behind SMWNYC, making it all happen. Second in our series highlighting our local sponsors is SocialVibe, digital advertising company that builds philanthropy into its core. SVP Sales of North America, Mike Barbeau tells us the story of how it evolved into an award-winning, game changing company- and…

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