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The year social matured. The entire industry continues to recalibrate their mindset on social. Is it tactical, is is about community management and customer service or is it really about real time insights? All of the above (plus, 100 other things). But, social has matured and is now  a core function or marketing — not…

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Let me be honest: I’m sick of seeing posts on LinkedIn looking for volunteers or interns to run social media. Furthermore, many of those that do offer pay, they are only suggesting a $30,000 salary. The fact is this: those businesses misunderstand what social media is about — as do plenty of fresh-faced college graduates…

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Mehrunnisa Wani is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Future of Social Technology.   Every day there are emerging social platforms, startups, which marketers are adapting to and focusing their…

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Amanda McCormick has been published in the Village Voice, the New York Observer, Heeb magazine, and the Bellevue Literary Review. She honed her writing and online media skills working for big brands like Miramax, Bertelsmann and Lifetime Television, but she is driven by a passion for grass-roots initiatives, entrepreneurs and those working on behalf of the public good (she teaches nonprofits how…

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