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Advisory board member and CEO of Socialarc, Aaron Mann, shares this blog post inspired by Jeremiah Owyang of Altimeter Group’s “A Strategy for Managing Social Media Proliferation”. Writes Aaron, “Our perspective is that any tool, no matter how robust, needs an overarching social strategy to be truly successful.” Read more on the Socialarc blog! Plus:…

Every blog post, Facebook like, retweet, and YouTube view is a new data point. There is more data readily available on more platforms than ever before, and marketers are looking for the best ways to capture that data to help drive strategy. Given the volume of information produced by social media channels, brands are faced…

When you think about the history of the television, it’s really come a long way in its short 70 years of life. After spending its first few years in black and white, its jump to color was a technical innovation that ushered in amazing visual experiences never thought possible. Yet, just a few years ago mainstream consumers…

Rick Silvestrini (@therickersf) from YouTube shares his thoughts on social media going beyond location, and what he’s looking forward to at Social Media Week San Francisco. Join Rick, YouTube, and the Social Media Week crew at the Social Entertainment and Games Hub, at Adobe SF, hosed by thismoment. Click here to see the full SMWSF…

Hint: Valentine’s day, but that’s not all. Cisco’s Petra Neiger from just published an overview of the Social Enterprise Day. If you like the number 8, it’ll be your lucky day, with 8 different topics covered during 8 hours. Check it out, but there’s a lot of interesting things are going on here. And don’t…