Was it only last week that we kicked off Social Media Week San Francisco with our media and VIPs?
Hosted in the beautiful art gallery and lounge of Project One in San Francisco, we started the week with keynote speakers of the week, press, and social media aficionados, all while enjoying some tasty cocktails and live jazz, courtesy of the Glenn Richman Trio.
We especially want to thank our in-kind sponsors for providing us with an amazing atmosphere to begin our week long conference.
Glenfiddich set up a private booth for intimate scotch tasting for our guests. They featured their their premium bands and background information, leaving us all a bit warmer and a bit more knowledgable
Sledgehammer Zinfandel Wines, perfect for the masculine wine drinker, accompanied a more feminine Emma Pearl Chardonnay.
We’d also like to thank our global sponsor, Nokia, who donated 5 brand-new Lumia 800 phones which we award to the top 5 tweeters of the night!
Please join us tomorrow night for our closing night party at 111 Minna!
Join us for Social Media Week San Francisco in February 2012! Events will take place February 13-17, focused on the theme “Shareonomics: The Rise of Social Economy.”
Jeanette Gibson and LaSandra Brill give us a sneak peek into Cisco’s Social Enterprise Hub schedule for Social Media Week SF 2012. More videos to come, so stay tuned.
It’s not too late to suggest an event or speaker idea, click here to submit now!
It’s apparent that Facebook, Twitter, and LinkedIn took the lead in 2011′s social media platforms. The aggregation of information gives us an indication of what to look forward to in this year’s consumer behaviors. Moreover, how will competing platforms like Google+ fit into the picture a year from now?
Thank you to everyone who came out to Science of Sharing last Wednesday night at The Box. In case you missed the event here are a few topics of interest discussed by our stellar panel of social consumer experts.
Drake Martinet, Social Media Editor of All Things D touches on the contentization of products in 2012.
Sharable content is key. There are high sharers and low sharers and only 20% are brand loyal high sharers.
Video content should be embedded everywhere when it is useful. Good examples of brands who get it are AirBnB & Pepsi.
Rick Silvestrini, of Youtube, says brands should post and publish everywhere but the main hub for your brand should always be the website.
Raanan Bar-Cohen, head of media services at Automattic, says most people come to sites “sideways” from referral sites but less than 20% of sites are optimized.
Carla Bourque, SVP of Buddy Media, commented on mobile commerce as the most interesting trend in mobile now & predicts more brands will adopt mobile apps in the future.
The theme from our speakers: make sure content is relevant and sharable to your audience. It’s all about listening, and if you make great content that reaches your audience they are going to engage with your brand.
Big thanks to M Booth, Drake Martinet, Rick Silvestrini, Raanan Bar-Cohen, and Carla Bourque for a insightful panel! For more highlights of the Science of Sharing event visit the Beyond blog. We look forward to seeing you again at Social Media Week San Francisco!
