Advisory board member and CEO of Socialarc, Aaron Mann, shares this blog post inspired by Jeremiah Owyang of Altimeter Group’s “A Strategy for Managing Social Media Proliferation”. Writes Aaron, “Our perspective is that any tool, no matter how robust, needs an overarching social strategy to be truly successful.” Read more on the Socialarc blog! Plus:…
what will happen on Feb 14th
Hint: Valentine’s day, but that’s not all. Cisco’s Petra Neiger from just published an overview of the Social Enterprise Day. If you like the number 8, it’ll be your lucky day, with 8 different topics covered during 8 hours. Check it out, but there’s a lot of interesting things are going on here. And don’t…
The Rise of Content in Communications
There’s been a lot of debate over the future of PR. From PRSA’s #PRDefined initiative focused on revitalizing the definition of PR, to the evolving role of communications professionals and agencies. Historically, “traditional PR” has been heavily defined by media relations. And while media relations remains important, the industry is increasingly seeing our function becoming…
