San Francisco

SMWSF 2011

Ning Friday!

This Friday is a full day of events sponsored by Ning!

Thats right folks several things are lined up that you just don’t want to miss!

8:30 a.m. – Ning Presents… Designing for the Social Web (Breakfast)
Hosted at the Creamery on 4th and Townsend
Meet the peeps who designed social sites for: Linkin Park, Tony Hawk, The Ellen Degeneres Show, 50 Cent, Miley Cyrus, and The Twilight Saga.
Register at: http://www.amiando.com/ningbreakfast
Registration REQUIRED

11:45 a.m. – 12:30 p.m. Ning Presents… Ushering Your Brand into the Social Age.
Our panel social pioneers will lead a discussion around how to build a holistic social experience using all the major social channels in a way that works for your customers.
Registration: http://www.amiando.com/ningsocial
Registration REQUIRED

2:30-3:15 Ning Presents…The Recipe for Success in Social
Join Ning and our panel of distinguished food bloggers and community organizers to learn the secret ingredients for how to turn your passions and interests into a thriving customer community.
Registration: http://www.amiando.com/ningrecipe
Registration REQUIRED

3:30 p.m. – Ning Presents…The Future of the Social Web
Join Ning and our panel of social visionaries to hear their predictions about the next big social trends for 2011. Find out what’s hot, and what’s not for 2011, and learn about the social tools and technologies your company can’t afford to go without.
Registration: http://www.amiando.com/ningfuture
Registration REQUIRED

Closing out the week, join Ning at Bar Adagio (@baradagio) for a cocktail event like none other!
Starting at 5:30 p.m. you can register at http://www.amiando.com/ningparty
Make sure to tip the bartenders and thank @RedVines and @PretzelCrisps for the tasty treats.
Registration REQUIRED

Note: Pre-Registration is required for entry to all events on Friday.

Event Registration Closed

We couldn’t be anymore excited to announce that Social Media Week has 46 events happening throughout Social Media Week San Francisco.

Without the support of the community and thought leaders like yourselves, we wouldnt be able to pull this off.

We are no longer accepting events to be added to the calendar.

Please feel free to check out the schedule and register to attend any events that you see might interest you.

Event Spotlights: Top Picks in San Francisco

Social Media Week - Get InvolvedToday we’re providing a small sample of events that Social Media Week San Francisco has on offer.  Here are some of the global team’s top picks:

Community Management and Social Business
Date: Monday, February 7th
Time: 12pm-3:30pm
Location: Seesmic Penthouse

Description: Social media presents an opportunity to not only cultivate communities in social platforms, but also amplify awareness for a company’s brand. At no other time in history has it been possible for a person to associate themselves with a brand than with the simple gesture of clicking a “like” button.

With more and more people using social tools, understanding everything from how to monitor conversations, to gaining insight via feedback, or even isolating your most influential customers; these skill have become more than a “nice to have,” but a necessity. In this session, you will learn how to use social media to better understand, and identify your most passionate community members.

The Social Web- Have We Arrived?, Lunch Hosted by Meebo
Date: Tuesday, Feb 8th
Time: 12pm-2pm (Lunch will be served)
Location: SPUR, 654 Mission Street

Description: Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.

These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers . For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.

How to Stand out when Everyone’s Using Video
Date: Tuesday 2/8
Time: 2pm-3pm
Location: 77 Maiden Lane, 3rd Floor, SF

Description: Most companies understand the power of video and want to create genuinely viral content. But how can you create compelling videos for your website, Facebook Page or blog – let alone stand out in very crowded channels such as YouTube, DailyMotion and Vimeo? This panel will help you create a richer video experience for your audiences, and critically build content they want to share with their communities.

How to Use Social Media to Crowd Fund an Idea
Date: Tuesday, Feb 8th
Time: 12pm-1pm
Location: 417 Stockton Stat Sutter St

Description: When it comes to crowdfunding, utilizing social media in the right way is key to spreading your idea and raising funds. Come and hear from a panel of crowdfunding experts on how they raised money for their projects plus their advice on how to use social media for maximum effect.

Beyond the Like Button, Hosted by Ogilvy
Date: Wednesday, Feb 9th
Time: 8am-12pm (Includes breakfast)
Location: SPUR, 654 Mission Street

Description: Join Ogilvy to discuss the latest thinking around customer engagement through Social Experience Design(SXD). Ogilvy’s thinking is evolving to include a new way to perceive and utilize social media in which brands can effectively and emotionally engage audiences across all digital touch points.

In addition to Ogilvy Leadership, representatives from industry leading organizations will discuss their views on the effects of the decentralization of the singular brand presence, how social media has affected customer contact channels and CRM initiatives and how marketers can best align with user needs and behaviors across the expanding digital space (smart tv, mobile phones, gaming consoles, tablets, smart appliances). Finally, Ogilvy will engage our live audience with an exercise to understand and apply the basic principles of Social Experience Design.

YouTube as the New Campfire, Hosted by YouTube
Date: Wednesday, February 9th
Time:  12pm-2pm (lunch will be served)
Location: SPUR, 654 Mission StDescription: Since the beginning of time, human beings have connected through stories. Over time the mediums for storytelling have changed dramatically, and in the past five years, YouTube has emerged as one of the most engaging and powerful storytelling platforms in existence.

From the entertaining (Double Rainbow, JK Wedding Dance) to the political (Neda’s story) to the inspiring (the Fully Sick Rapper), the stories that have been told on YouTube are part of our cultural narrative. YouTube is the modern day campfire, allowing people and brands a platform for creative self-expression and social connectivity through video story-telling.

This session will feature experts from Google discussing how the YouTube platform presents a new opportunity for storytelling in terms of both content and advertising opportunities.

For more information on the SF schedule, please check out the site and to follow updates in real-time, please follow @smwsf

BlogTronix added to Schedule!

We are pleased to announce Blogtronix to the SMWSF schedule!

Valued Learning

Social software company, Blogtronix, will be holding a five day workshop throughout the schedules of Social Media Week.

These are the topics that will be at each workshop extended across the event:

  • Monday – Enterprise Microblogging in Action (register here)
  • Tuesday – Top 5 Uses of Enterprise Microbloggin (register here)
  • Wednesday – Technical Implementation of Enterprise Microblogging (register here)
  • Thursday – Microblogging for Customer and Partner Communities (register here)
  • Friday – Trends and Challenges of Enterprise Microbloggin (register here)

Each workshop will begin at 10:00 AM and end at 12:00 PM of each day.

Advisory Board Welcomes Murray Newlands


Social Media Week San Francisco wants to extend a warm welcome to Murray Newlands joining our Advisory Board this week!

Murray will be helping organize some of San Francisco’s leading events, and adding in his expertise where needed.

Murray is a renowned author, blogger and social media consultant. He has an encyclopedic knowledge of online marketing. Co-founder of Influence People global social media marketing events company. Founder of the Affiliate Heat Affiliate Network. A Founder of the San Francisco and London Blog Clubs. Judge and presenter at the Bees Awards. Advisory board for MarketMeSuite.

We’re super excited to have Murray on board.

You can follow him on Twitter @MurrayNewlands

UserVoice and Cisco Added to Schedule!

We’re pleased to announce UserVoice and Cisco to the SMWSF schedule!

Why Community Managers Won’t Exist in 5 Years (and why that’s a good thing)

Community management is no longer an up-and-coming position; it’s become a standard role in many startups and even large companies.

How should the role, practice, and soul of community management evolve from here? Now that community managers no longer have to fight to get companies to understand that engaging with customers is crucial, what’s next?

Evan Hamilton, Community Manager for UserVoice, will speak about his belief that community managers won’t exist in 5 years, and why that’s a good thing. He’ll then lead a group discussion on the topic, while dodging rotten fruit from angry community managers in the audience.

Beer, wine, and snacks will be provided; bring your own rotten fruit.

Register for this event on February 10 at 5 p.m. at http://www.amiando.com/uservoice

COME LEARN HOW

As social media continues to grow in popularity, so has the complexity of figuring out which solutions resonate with your customers and potential customers. This a very practical session based on the real-world experiences and expertise of Cisco’s Director of Media Communications, Jeanette Gibson.
Also, learn how small businesses continue to leverage technology to enhance business process, improve customer service and cut costs.

Agenda

*  Registration and Lunch
*  Social Media Best Practices
*  Cisco Small Business Solutions that Transform your Business

Register for this evening happening on February 9 at 11:30 a.m. http://www.amiando.com/comelearn

Introductions!

Hello Everyone!

Wanted to send a quick hello to all in San Francisco!

We’re excited to be coordinating this event with all of you.

If you’d like to get involved with organizing, hosting, or sponsoring an event, please let us know by filling out the forms and getting involved!

Lots of news to announce this week, so make sure to stay tuned for details!

Make sure to follow @SMWSF on Twitter for the latest updates, and if you’d like to reach out to any one of us personally, you can tweet to @Krystyl or @BrianSolis.

Talk soon!

@SMWSF Team

Hong Kong Added To February 2011 Social Media Week Program

Social Media Week has just announce that it has added another location to the program of its upcoming February 2011 global conference: The great city of Hong Kong.

SMW Hong Kong

Hong Kong will be the first Asian city to take part in Social Media Week, and is the eighth city to be added to the February 2011 program, joining San Francisco, New York, Toronto, London, Paris, Rome, and São Paulo. City partners for Social Media Week Hong Kong are impactasia, a local PR agency with offices in Hong Kong, Shanghai, Beijing and Singapore.

Sarah Woodhouse, Group Managing Director of impactasia commented, “Social Media Week provides a global platform to raise the profile of Hong Kong’s exciting social media scene as a crossroads between China and the West. Understanding the differences between social media platforms in the mainland and the rest of the world is key to understanding Hong Kong‘s digital landscape, and this is one element we hope to bring to the forefront at Social Media Week Hong Kong.”

Hong Kong is unique to the overall Social Media Week mission in that it leads the organization’s expansion into Asia as well as putting on display one of the most culturally, socially and politically unique cities in the entire world. Due to time zone effects and the end of Chinese New Year, this event will take place on February 8-12 rather than February 7-11 as in the other Social Media Week cities.

Social Media Week conferences all over the world rely on community support and involvement, and both organizations and individuals who are interested in creating their own event are encouraged to GET INVOLVED by registering on the Social Media Week Hong Kong website or to contact impactasia directly.

An initial event program will be available early December, and registration will open in early January 2011. More information on the Hong Kong event is available on the Social Media Week Hong Kong website, at socialmediaweek.com/hongkong.

About impactasia

Established in Hong Kong in 1990, impactasia has a solid footprint across Asia with offices in Hong Kong, Shanghai, Beijing and Singapore. A leader of Asia’s independent creative PR agencies, impactasia focuses on digital, consumer and corporate PR and has a number of high profile clients in arts and culture, travel, tourism, luxury goods, FMCG, property and professional services. impactasia also has capabilities in marketing communications and event management. impactasia has been shortlisted as ‘Medium Agency of the Year’ for 2010 by Campaign Asia.

For press and media inquiries regarding Social Media Week Hong Kong, please contact Jocelyn Liipfert at jocelyn@impactasia.com. For global Social Media Week press and media inquiries, please contact Ben Scheim at ben@crowdcentric.net.

It’s Time To Get Involved!

Social Media Week - Get Involved

Consider this your official call to action to get involved in San Francisco’s Social Media Week!

Social Media Week returns this February 7-11, 2011, and takes place simultaneously in San Francisco, New York, London, São Paulo, Toronto, Rome, and Paris, plus two to three additional cities soon to be named, making Social Media Week February 2011 the biggest and most inclusive iteration yet. In order to make it so, we’re inviting individuals, organizations and brand partners to ‘Get Involved’ in the curation, planning and organization of the multi-city conference.

As an open and collaborative platform, Social Media Week provides many ways to ‘Get Involved’, including curating and hosting events, speaking and presenting, designing workshops, facilitating interviews, sponsoring events, providing editorial coverage and volunteering to participate on the local host committees.

There are opportunities for every organization and individual to get involved this February, on both a global and local level:

  • Host an event: You could join the ranks of Sony, New York Times, MTV, Drop.io, JWT, Razorfish, MoMA, Porter Novelli, and others who have all hosted events at their space during previous conferences
  • Volunteer: Join the host committee in your city, work at the events, support the communications team, help with outreach. There are many ways to get involved individually
  • Provide in-kind products/services to attendees: Much like Foursquare, Livestream, Pegshot, Mobile Roadie, your company could provide services to SMW attendees that enhance and improve their experience
  • Sponsor an event: There will be at least 500 events taking place across the all the participating cities. Through these events, your brand can connect and engage an audience of hyper-social influencers
  • Speaking Opportunities: Do you have domain specialism? Do you want to share your ideas with a broader audience?

For more information about how to get involved in San Francisco, visit the Get Involved page on the San Francisco site, or to get involved globally, visit the global Social Media Week site.

Five Questions with the Social Media Week SF Team

  1. Please tell us a bit about your company.
    Swirl is an integrated marketing and advertising agency located in San Francisco, CA. We aim to provide artful and effective ideas that are the right solution for our clients marketing challenges.
  2. What are the three most exciting things happening in social media and mobile in your industry?
    Agencies are really working at finding their place between brands and consumers. Social media is moving beyond just qualitative customer feedback and support, to special offers, coupons and ad targeting. QR codes, RFID and geo-location will help tie together many of the questions around how social media can directly impact businesses and monetization.
  3. Who will be collaborating with you to help make Social Media Week happen in your city?
    Social Media Week San Francisco already has hands raised from volunteers, sponsors, and supporters from technology, marketing, fashion, food and every other industry. The collaborative spirit of San Francisco and Silicon Valley has fostered the growth of start-ups and individuals for years, and Social Media Week joins those ranks happily.
  4. What were your reasons for wanting to bring Social Media Week to your city?
    Social Media Week is an opportunity to gather experienced social media minds, excited newcomers and unsure observers together through a series of events that are topical and inspirational. The chance to involve the local talent and resources of San Francisco in a global event couldn’t be passed up.
  5. What are three things you are hoping to gain from hosting Social Media Week?
    A sense of community amongst those working in the social media field, involvement and excitement of people that are new to social media, and a deeper understanding of where we fit into the existing marketing, communications and customer service ecospheres.
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