Today we’re providing a small sample of events that Social Media Week San Francisco has on offer. Here are some of the global team’s top picks:
Community Management and Social Business
Date: Monday, February 7th
Time: 12pm-3:30pm
Location: Seesmic Penthouse
Description: Social media presents an opportunity to not only cultivate communities in social platforms, but also amplify awareness for a company’s brand. At no other time in history has it been possible for a person to associate themselves with a brand than with the simple gesture of clicking a “like” button.
With more and more people using social tools, understanding everything from how to monitor conversations, to gaining insight via feedback, or even isolating your most influential customers; these skill have become more than a “nice to have,” but a necessity. In this session, you will learn how to use social media to better understand, and identify your most passionate community members.
The Social Web- Have We Arrived?, Lunch Hosted by Meebo
Date: Tuesday, Feb 8th
Time: 12pm-2pm (Lunch will be served)
Location: SPUR, 654 Mission Street
Description: Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.
These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers . For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.
How to Stand out when Everyone’s Using Video
Date: Tuesday 2/8
Time: 2pm-3pm
Location: 77 Maiden Lane, 3rd Floor, SF
Description: Most companies understand the power of video and want to create genuinely viral content. But how can you create compelling videos for your website, Facebook Page or blog – let alone stand out in very crowded channels such as YouTube, DailyMotion and Vimeo? This panel will help you create a richer video experience for your audiences, and critically build content they want to share with their communities.
How to Use Social Media to Crowd Fund an Idea
Date: Tuesday, Feb 8th
Time: 12pm-1pm
Location: 417 Stockton Stat Sutter St
Description: When it comes to crowdfunding, utilizing social media in the right way is key to spreading your idea and raising funds. Come and hear from a panel of crowdfunding experts on how they raised money for their projects plus their advice on how to use social media for maximum effect.
Beyond the Like Button, Hosted by Ogilvy
Date: Wednesday, Feb 9th
Time: 8am-12pm (Includes breakfast)
Location: SPUR, 654 Mission Street
Description: Join Ogilvy to discuss the latest thinking around customer engagement through Social Experience Design(SXD). Ogilvy’s thinking is evolving to include a new way to perceive and utilize social media in which brands can effectively and emotionally engage audiences across all digital touch points.
In addition to Ogilvy Leadership, representatives from industry leading organizations will discuss their views on the effects of the decentralization of the singular brand presence, how social media has affected customer contact channels and CRM initiatives and how marketers can best align with user needs and behaviors across the expanding digital space (smart tv, mobile phones, gaming consoles, tablets, smart appliances). Finally, Ogilvy will engage our live audience with an exercise to understand and apply the basic principles of Social Experience Design.
YouTube as the New Campfire, Hosted by YouTube
Date: Wednesday, February 9th
Time: 12pm-2pm (lunch will be served)
Location: SPUR, 654 Mission St
Description: Since the beginning of time, human beings have connected through stories. Over time the mediums for storytelling have changed dramatically, and in the past five years, YouTube has emerged as one of the most engaging and powerful storytelling platforms in existence.
From the entertaining (Double Rainbow, JK Wedding Dance) to the political (Neda’s story) to the inspiring (the Fully Sick Rapper), the stories that have been told on YouTube are part of our cultural narrative. YouTube is the modern day campfire, allowing people and brands a platform for creative self-expression and social connectivity through video story-telling.
This session will feature experts from Google discussing how the YouTube platform presents a new opportunity for storytelling in terms of both content and advertising opportunities.
For more information on the SF schedule, please check out the site and to follow updates in real-time, please follow @smwsf