When you think about the history of the television, it’s really come a long way in its short 70 years of life. After spending its first few years in black and white, its jump to color was a technical innovation that ushered in amazing visual experiences never thought possible. Yet, just a few years ago mainstream consumers were introduced to the concept of high-definition (HD) television, which has also produced visual experiences that make standard-definition TV almost unwatchable.
Until now, it’s been safe to say that hardware and later channel selection opportunities have been at the center of Television’s evolution. But as we embarked into a new decade, developments in hardware and channel selection are still important – but with the advent of smartphones, tablets and ultrabooks, consumers are carrying around more compact and connected devices than ever before and this promises to have great implications for the future of TV.
What’s becoming increasingly clear is that the rise of social and digital media are starting to strongly influence how people consume what was traditionally deemed as TV content. A recent MIT Technology Review article named connected TVs one of the 10 most important emerging technologies to look out for and are expected to enter the homes of 137 million Americans in the next three years, and In-Stat reported shipments of connected TVs with integrated TV apps will grow by an average of 36% over the next five years.
And while the technology and concept is still in its infancy, consumers can expect to see more personal, social television with engaging user experiences that don’t differentiate between channels and platforms. In fact, it’s becoming safe to say, that Social/Connected TV will be the next wave of evolution and future of the TV industry.
On Friday, February 17, during Social Media Week at the Adobe SF campus, Ryan Lawler of GigaOM along with a panel of experts from Comcast Ventures, IntoNow, ClipSync and Dijit will discuss the latest trends, opportunities and future of social TV.
Join our panel of experts to explore:
- What the future holds for the television space
- How will social TV will transform our digital entertainment experience
- How participation in the creation of TV content will be an integral part of our experience in the future
To register for this panel click here.
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Hosted By: Bite Communications
Date: Friday, February 17
Time: 4:00 p.m.
Location: Adobe SF
Panelists: Ryan Lawler, GigaOM (Moderator); Amy Banse, Comcast Ventures; Adam Cahan, IntoNow; Itzik
Cohen, Clipsync; Jeremy Toeman, Dijit
Image Credit: Slashgear
