Social Technology and Analytics
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| SF Content Hub: IBM & Razorfish
2001 The Embarcadero, San Francisco, CA Examining the interaction between social technology and consumer behavior, and why measuring and reporting methodology is crucial to clarifying insights and relevant optimization. About jStart/Emerging Tech: IBM Emerging Technologies group is part of IBM’s Software Solutions division, whose mission is to identify and explore new technologies and trends which will impact the enterprise. jStart is the client engagement team for IBM Emerging Technologies, field testing early emerging technologies with real clients to address real business challenges providing fast, smart, and valuable business solutions. The team typically focuses on emerging technologies which have commercial potential within 12-18 months, allowing the team to keep ahead of the adoption curve, while being prepared for client engagements and partnerships. |
| Content Hub Topic Areas:
- Strategy - Data Match Up - Social Media Metrics - Defining and Measuring the Value of a Post |
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