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Thoughts on Making Content Sharing Better, from Raanan Bar-Cohen

SMWSF advisory board member and  VP of Media Services at Automattic, Raanan Bar-Cohen, shares an insightful post on making content sharing better.

Writes Raanan:

“The idea of a Twitter RT (Retweet) or sharing a blog post to Facebook is something so common today, that you don’t really need to explain to people why and when they should do it — it’s pretty natural. But is it as effective as it could be ?

I’ve been thinking about that and where all this sharing behavior is heading to as part of the big Social Media Week that’s happening in San Francisco right now.

The challenge I see with today’s sharing model falls into four buckets…”

Find out what those 4 buckets are and what there is to be done here on his blog.

 

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