One of the events being hosted at Social Media Week in San Francisco, London (Thursday) and New York (Wednesday) is a discussion on the Future of Sharing. We will be revealing the findings of a new study which highlights some alarming findings about attitudes towards sharing. If brands are struggling to engage people online through platforms such as Facebook and Twitter, our research shows that it is going to get a lot harder as 24% of people already feel overwhelmed with the amount of content.
As Facebook rolls out their API enabling developers to create social apps, the amount of content shared on Facebook by brands is only going to increase, and yet the study shows that 30% of people already find social apps “very annoying.”
Following the presentation of the data by Beyond, the participants in the San Francisco discussion will be:
Phil Schwarzmann, Head of Owned and Social Media, Nokia, North America
Carla Bourque, SVP, Buddy Media
Andy Weidlin, Chief Revenue Officer, Buzzfeed
Stephanie Berner, Engagement Director, Opower
The sessions aim to help attendees gain a better understanding of how and why people share and engage with content online, both now and in the future, with the goal of helping brands get more people to create and share branded content.
Register here for the San Francisco Event.