We’re just starting to get our first wave of event, session, and panel ideas for Social Media Week San Francisco. The verdict? So far, so very good! Here are a few events we’ve seen so far. Don’t see yours on the list? Don’t worry, there’s plenty of room and we’re still going through many of our entries.
Want to enter? Click the “Submit an Event” button up there!
The following are only submitted event suggestions and have not yet been confirmed. Participants are to be decided.
1. The Storytellers
Artists, ranging from filmmakers to composers are using social mechanisms to create, fund, source, and distribute their work. In this panel we’ll meet people who have made their works come to life by building and including a community of interest.
2. The Youtube Stars
Youtube has rewritten the book on what it means to be a “movie star”. People Hollywood never heard of are collecting millions of fans and making a living creating videos and publishing to Youtube. Meet these people, listen to their stories, watch their videos, and join in the discussion.
3. Hal Niedzviecki of Peep Culture
Q&A and presentation about the move from pop culture to peep culture.
Possible screening to follow
4. Mining Social Media for Consumer Insights
Can social media be mined for consumer insights? Could this replace focus groups? How and where do you find the conversations? What tools and methodologies are the best ways to mine the information? What are the advantages and disadvantages of this research?
5. Dashboards and Metrics
We’ve all run across these questions: What is worth measuring? How do you measure it?
But perhaps the better questions are: How do you know this information is accurate and what does this mean to your business?
We’ll explore how often companies should measure once they decide their metrics and discuss the real costs of creating dashboards that lead to better strategy.
6. Real-Time Monitoring Center
Are the recent giant “Mission Control”-style rooms of computer screens and live brand updates a PR stunt or an actually legitimate business strategy? In this panel, we’ll explore who has a real-time monitoring strategy, and is it working for them? What type of brand are these centers appropriate for? What are the costs to implement such a strategy, and then maintain?
7. Pencils of Promise
Pencils of Promise is a leadership and development program that helps build schools in developing countries and helps cultivate young leader. We would love to get a representative to tell their story about how they use social media to unite global citizens as volunteers across the world.
8. Testing Your Way into Social
What is the correct way to build your brand personality online? Is there a set method businesses can utilize? We’ll go over the various processes leading agencies use to help a client find their voice in social media.
9. Creating Social Utilities That People Will Actually Use
Do you have a “cool” social app and are looking for ways to ensure high traction? Maybe you’re thinking about developing one but don’t know where to begin? We’ll discuss the importance of moving beyond conversation in “social to social” tools and products and explore how to uncover specific needs and opportunities that are ripe for improvement within these tools.
10. Topical Influencer: Who Are They and How Do We Reach Them?
The old world of print and broadcast media still has value, but it’s decreasing at a rapid rate. Sure, a front page story in the Wall Street Journal is valuable, but if a blog post from someone deemed by a brand’s industry as an influencer drives more hits to your website and converts to more sales than the WSJ story, talk about having ROI to share with the C-suite! The way people are consuming media and are influenced has evolved, and communications is no longer solely defined by the ability to generate media attention for a brand. Rather, we can take these conversations direct to influencers and to customers via social channels. This session will focus on topics such as:
- The increasing role of content curation
- How to identify influencers
- How to interact with influencers versus traditional reporters
- Examples and ideas on how you can leverage your social capital to rise above the noise
11. The Next Experience in Mobile Payments
The days of having that lump of a wallet in your back pocket or forgetting your wallet at home are over. Juniper Research states consumers across the globe could generate as much as $50 billion in sales through NFC-based mobile payments by 2014. There’s no shortage of companies in the space, and players are innovating. Google already has merchants like Macy’s and The Container Store are using Google Wallet, powered by NXP’s secure NFC chips, to increase engagement and offer deals to consumers. Local startup Square is jockeying for a position in the mobile payments space, but says NFC has no value. And American Express is adamant that the world still runs on plastic, and its Serve digital payments platform has the unique differentiator a network of millions and millions of merchants who already accept its cards, coupled with its brand of trust and loyalty. Hear from panelists across the mobile payments ecosystem about the challenges of increasing adaption of this new technology and how to address them.
12. The Importance of Developer Relations
The developer community is at the heart of the tech industry, moving us all forward into the next phase of innovation. To build genuine relationships within the developer community in a world of rapidly proliferating APIs, successful API programs must provide useful data and empower developers like never before by speaking developer-to-developer.
Whether you’re looking to engage third party developers, collaborate with partners, or put together a hackathon for coders within your organization, developer outreach is a critical component.
- How the developer community can move your product forward
- The value of APIs
- What makes for good developer relations?
- The business opportunities that can result from having effective developer relations
- How and where to reach the developer community
- Brands and APIs: not just for platforms
The TV people know the power of Twitter. When Beyonce made her dramatic pregnancy reveal at the 2011 VMAs, it set a new social media record with 8,868 tweets per second. Television executives are taking note and exploring the monetization possibilities of social media. This level of viewer engagement spurs the possibility of a new media sales model. What can the publication industry learn from all this? How can we move beyond the “unique visitors per month” metric into something more user-focused. If news web site XYZ sends out their coverage via social media channels and gets hundreds of re-tweets and Facebook ‘likes’, should they charge their advertisers more? What are the potential challenges in selling this to advertisers? And how would the approach differ for an established news web site versus a niche blog? Hear from a panelist of leading industry players on how social media will shape both the distribution of news and the relationship between media outlets and advertisers.