Advisory board member and CEO of Socialarc, Aaron Mann, shares this blog post inspired by Jeremiah Owyang of Altimeter Group’s “A Strategy for Managing Social Media Proliferation”.
Writes Aaron, “Our perspective is that any tool, no matter how robust, needs an overarching social strategy to be truly successful.”
Read more on the Socialarc blog!
Plus: Don’t forget to see Jeremiah Owyang, not once, but twice at Social Media Week SF 2012! Spaces are filling up fast, so register soon.
Monday, February 13th at Adobe: Keynote Address: Social Data is a Crystal Ball
Tuesday, February 14th at Cisco: Social Business: Incorporating Executives and Growing Your Program