We sat down with Sarah Wulfeck (@skwulf), the Director of Content for Social Media Week San Francisco 2012 at Beyond (@beyond), to talk about what it’s been like to work on the conference and what she’s looking forward to in February.
Don’t forget to check out Beyond’s events during the week:
Social Insights Shoot-Out
A Wild West-style competition between four social insight heavyweights to find whose tools, methodology, and analysis is the best in the west!
The Future of Sharing
Using an approach that mixes statistical analysis and industry insight, Beyond will be developing a study for Social Media Week that offers a unique and substantiated perspective on the changes that lie ahead for the nature of online sharing. This engaged discussion will uncover the findings of this study and expose different views about how the trends in sharing will shape the way brands reach their desired audiences.
Life in a Day
A discussion with producers Denny Tedesco (The Wrecking Crew) and Tim Partridge (A Life In A Day). The filmmakers will discuss their projects, and the use of social media channels to build audience, access content, and raise money and awareness. Panel will be followed by screenings.