[San Francisco, CA from Chris Heuer]
Big thanks to all the early participants who signed up on blind faith and to all the sponsors who are subsidizing our participation costs (especially for the lucky few who got one of the $5 tickets). We have been working hard to build a great single-track Social Media conference that will be the backbone of a strong ‘camp’. Each of the sessions below are designed to be 45 minutes with 15 minute breaks in between. Due to the layout of the building and proximity of the rooms to one another, we will be sticking to this schedule as best as possible.
In under a week, with the support of our Gold Sponsors (Biz360, IDEA, SAP), social media leaders, community organizers, and many friends, I think we have something that will be highly valuable – in fact, I would say its the equivalent of a much higher price conference, or better in some instances, but hey, I will let you decide for yourself. (there are only about 30 tickets left!)
8am – Registration, Breakfast, Networking
9am – Opening – Three 10 Minute Keynotes
Chris Heuer, Camp Director, will open the day and introduce what he believes are the most important things necessary for Social Media to continue to be relevant and to continue to grow.
- Keynote 1: The Synaptic Web, Khris Lhoux, Echo
- Keynote 2: The Art of Tummeling, Kevin Marks, BT/Ribbit
- Keynote 3: Personal Voice, Personal Storytelling, Cathy Brooks
945am – Planning the Camp Sessions
F0r 30 minutes, participants will be able to offer up suggestions for an additional session that they will lead in one of the two other rooms we have set up. In total, we will have to collaboratively plan 10 sessions the day of the event.
1030am – Measuring What Matters: Social Media AND Metrics (Moraga/Main Room)
This discussion will be lead by Maria Ogneva from Biz360 and is geared towards social media professionals / marketers within their organizations, but is suitable for everyone working to prove the ROI of their investment in Social Media. The central premise is that we all need to better understand what matters most (and what doesn’t matter at all).
1130am – Rethinking Communications: Social Media AND Marketing (Moraga/Main Room)
Tap into cutting edge thinking and insights from this group of experienced professionals. After their presentations, ample time will be provided for group discussions and a rigorous Q&A before heading to lunch.
1215-130PM – LUNCH BREAK
Box lunches, with vegetarian options, will be served
130pm – Customer Service As Marketing
It’s been said that customer retention is the best form of customer acquisition. In this panel, we bring together people who know this first hand to discuss how and why customer support has transcended its traditional position as a cost to be minimized to become a valuable marketing investment.
230pm – Rethinking Collaboration (a ‘fireside chat’)
I once heard an employee of a really big company say “you can have my email when you pry it from my cold dead fingers” referencing an initiative to bring Enterprise 2.0 tools into their company. The fear of change often prevents people from adapting to new ways of working, making collaboration more of a human issue then a technical one. As technologies, and our concepts of how we use them have changed in the face of ‘streams’, what’s it going to take to not only rethink collaboration, but to make the new workflow a simple to use reality. As we move from static depositories of documents into work ‘streams’ collaboration wont only be within one tool, but across many. What does that world look like and how will it come into being. [this is a deep, rich topic for us to explore, expect the conversation to move around a bit from this description]
- David Meyer, SAP
- Chris Heuer, AdHocnium
330pm – Facing the Reality of Real Time
Real Time is the new black. Its mentioned everywhere, and it seems straightforward enough, but what does it really mean. How are you supposed to manage a brand in the face of real time onslaught of customer complaints, market developments, events, news and everything else that is going on. In diving into the reality of real time, we will explore the topic from a technical, humanistic and organizational marketing perspective, with a lot of time devoted to group discussion with all participants.
430pm – Closing Remarks (15 minutes)
Chris Heuer will wrap up the day with a synthesis of the key themes and ideas presented across all of Social Media Camp and discuss his vision for future Social Media Camp’s that will be held across the country in 2010. This is also a chance for all participants to share their big a-ha moments from the day and to discuss all the other great events happening during the rest of Social Media Week.
Some of the titles and speakers above may change slightly, but the focus is in place and we are confirming additional speakers each hour…
For those of you attending, who may see a topic that is just not interesting to you, remember, its not just a conference, its also a camp… so you have a chance to help program 10 additional sessions that will be hosted throughout the day. I will be writing a separate post on how we will run the camp shortly.
We have a great day planned out, with a ton of great people, in a nice venue. While the Presidio Officer’s Club is not the Ritz Carlton or a Class A Conference Center, it suits our purposes of getting together, learning from each other and making valuable new connections. We have a great caterer bringing in a continental breakfast, an array of boxed lunch choices and sodas, waters, and coffee throughout the day. We also have very limited WiFi it would seem in this building, so I have to ask you in advance to expect we will have some wifi problems – in fact, if anyone has some Mifi hotspots or something they could bring, that would probably help a little bit. As a camp goes, this will be a great, high energy event with a ton of great speakers, ideas and insights.
So bring an open mind, tough questions and big challenges to Social Media Camp next Monday and help us kick off our first Social Media Week in San Francisco with this great unconference hybrid. If you haven’t registered yet, you can still do so now, but get it soon, there are only a few tickets left.
See you on Monday!
