Social Media Week would not be possible without the guidance and ongoing support from our amazing Advisory Board.
Entrepreneur, Gyanada Foundation

Adrianna Tan counts herself among the tribe of digital natives who grew up on the internet, and on social media. One of the early bloggers and Twitter users in Asia, she has had an active online presence since 1999.In her professional life, she splits her time evenly between running an India-focused educational NGO and working on mobile apps development.She is also the co-organizer of events in Singapore such as SuperHappyDevHouse.sg, FailCon.sg, ThisIs.sg and CultureKitchen.sg.
Regional Marketing Director, South-East Asia at Luxola.com

After studying in France and Spain and working in London, Camille Schu moved to Singapore in January 2008 to start a career in advertising as a Strategic Planner for Publicis and Dentsu, two of the largest multinational advertising and communications companies.She joined the entrepreneurial sphere in 2010, first as an employee of a local start up and then as the co-founder of online beauty store Luxola.com, launched in September 2011. She handles digital marketing and social media while juggling other responsibilities. In May 2012, Camille co-founded Secret {W} Business to help other women in Singapore to start a business of their own.In August 2012, she joined the Singapore chapter of TED, the non-profit devoted to “Ideas Worth Spreading”, as Co-Curator of TEDxSingaporeWomen. In November 2012, Camille started the Singapore chapter of SheSays, an award-winning organization running free mentorship and events to women in the creative and marketing businesses.
Managing Editor, inSing.com

Co-Founder, System Sovereign, Syndicate.SG

System Sovereign is the creative studio of Cherry Chan & Kiat, co-founders of Syndicate – Singapore’s finest audiovisual collective that consistently deconstructs the typical expectations of the electronic dance music experience through their audiovisual events. As an electronic music maker and a DJ, Cherry has performed all over the world, from the renowned Giles Peterson’s Worldwide Festival in France to Low End Theory nights in America to showcase sets in Iceland, Australia & UK. She has shared stages alongside electronic music luminaries such as Flying Lotus, Moderat and Goldie.
When not in her music studio, Cherry creates design and branding solutions for clients in fashion, music, lifestyle and cultural institutions, drawing on her experience working on brands like Chupa Chups, Levi’s, Nike, Glaceau Vitamin Water and Audi amongst many others. Cherry has a background in strategic planning, having won multiple advertising effectiveness awards during her stint at advertising agency Bartle Bogle Hegarty.
Regional Social Media Lead, VML Qais

Co-Founder, Secret {W} Business & Director, Agent Grace Pte Ltd

Co-founder and Editor-in-Chief, SGE.io

CEO, Chief Strategist, Vocanic

Ian McKee is CEO and chief strategist of Vocanic,Asia’s largest regional Social Media Marketing firm with offices in Singapore, Malaysia and Indonesia.Taking a business strategy led approach, Vocanic develops and executes strategic marketing programs in Social Media that harness the power of personal recommendation to achieve the brand’s business objectives.
Ian started Vocanic in 2005 as a two-man team developing the methodologies and technologies around building brands through earned media. His vision was simple, that as technology such as smartphones were becoming more accessible, the cumulative customer voice sharing their brand experiences with their friends would quickly become the media that had the most impact on the health of a brand. Today, Vocanic has grown to 40 people around Asia and is steadily expanding.
Social Business Strategist – APAC Brand and Campaigns Team, INTEL Technology Asia

Jamshed Wadia has over 15 years of experience in the ‘Information Technology’ industry that span areas like Product Management, Retail Marketing, Sales Management, Digital Marketing and Social Business Strategy. He holds a ‘Masters in Business Administration’ and ‘Bachelors Degree in Engineering’. He is currently a part of the Asia Pacific Brand and Campaigns team at Intel, with his focus areas being Social Media Strategy, SEO and Intel Inside Program. He is also a certified ‘Social Media Practitioner’ at Intel and has been working in teams that have executed several innovative social by design campaigns. Prior to his current employer, Intel, he has worked for organizations like Wipro Infotech, H&R Johnson, and Tangerine. He is an avid blogger and maintains a personal blog called ‘Igniting thoughts’ and a professional blog called ‘Corridor Conversations’.
On a personal front Jamshed is passionate about mentoring ‘Social Community Enterprises’ that have the objective of making profits but as part of their business model offer a meaningful solution to a social problem in the communities we live in.
Founding Partner, Newton Circus

Head of Marketing, Asia Pacific and Japan, LinkedIn

John Eng is Head of Marketing, Asia Pacific and Japan for LinkedIn Corporation. John and his team develops and drives LinkedIn’s marketing initiatives in the region.John has over 20 years of experience, with his past roles affording him expertise in marketing and business development in the technology industry.Prior to joining LinkedIn in October 2011, John worked at software provider Parallels, where he spent three years building the marketing and business development teams at headquarters and at APAC. He had previously played key roles in marketing and business development for the Microsoft server business across the United States, France, and China over 10 years.
John has also held roles in companies such as Invensys/Wonderware, Price Waterhouse/IBM Global Services, and Air Products and Chemicals. He holds a Master of Business Administration from Purdue University, and a Bachelor of Science in Mechanical Engineering from SUNY Stony Brook.
Managing Director, SENATUS

Kien Lee is the Founder and Managing Director of SENATUS, Asia’s Premier Luxury and Lifestyle Magazine, which won Gold in Best in Online Media (Magazine) in Asia Pacific and Middle East at the 2010 Asian Digital Media Awards organised by the World Association of Newspapers and News Publishers (WAN-IFRA), and once again selected as a finalist in the 2012 Asian Digital Media Awards (tba: 28 Nov 2012)SENATUS currently has more than half a million fans on Facebook, which serves as a key channel of distribution to its readers, and communication with its membership community consisting of influencers.Kien formerly spent 10 years on Wall Street, as a Mergers & Acquisitions banker at Merrill Lynch, and later as the Strategy Advisor to the Deutsche Bank Americas CEO.
Co-Founder and CEO, e27 at Optimatic Pte. Ltd

Managing Director, We Are Social Singapore

Simon Kemp is a marketing strategist and practitioner with a particular enthusiasm for all things social, digital and mobile. He is the Managing Director of We Are Social in Singapore, where he helps clients across Asia to listen to, understand, and engage in conversations in social media.Before joining We Are Social, Simon was an Engagement Planner with BBH, prior to which he was regional strategy director for Universal McCann and Starcom Mediavest. He has also been a global management consultant, with stints at both Accenture and Ascension Strategy Consulting.Outside of work, Simon is a DJ, hosting radio shows and club nights, and is a huge fan of street food from around the world. You can find Simon across most of the social web under the moniker of eskimon.