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Advisory Board

Social Media Week would not be possible without the guidance and ongoing support from our amazing Advisory Board.


ADRIANNA TANLinkedIn

Entrepreneur, Gyanada Foundation

Adrianna Tan counts herself among the tribe of digital natives who grew up on the internet, and on social media. One of the early bloggers and Twitter users in Asia, she has had an active online presence since 1999.In her professional life, she splits her time evenly between running an India-focused educational NGO and working on mobile apps development.She is also the co-organizer of events in Singapore such as SuperHappyDevHouse.sg, FailCon.sg, ThisIs.sg and CultureKitchen.sg.

CAMILLE SCHULinkedIn

Regional Marketing Director, South-East Asia at Luxola.com

After studying in France and Spain and working in London, Camille Schu moved to Singapore in January 2008 to start a career in advertising as a Strategic Planner for Publicis and Dentsu, two of the largest multinational advertising and communications companies.She joined the entrepreneurial sphere in 2010, first as an employee of a local start up and then as the co-founder of online beauty store Luxola.com, launched in September 2011. She handles digital marketing and social media while juggling other responsibilities. In May 2012, Camille co-founded Secret {W} Business to help other women in Singapore to start a business of their own.In August 2012, she joined the Singapore chapter of TED, the non-profit devoted to “Ideas Worth Spreading”, as Co-Curator of TEDxSingaporeWomen. In November 2012, Camille started the Singapore chapter of SheSays, an award-winning organization running free mentorship and events to women in the creative and marketing businesses.

CHARLENE FANGLinkedIn

Managing Editor, inSing.com

Charlene Fang is an editor and journalist with 10+ years experience across multiple platforms including CNNGo.com, Time Out, ELLE and CNBC. When not frantically typing away on a keyboard, she can be found sunning herself on a remote beach, swiping her iPad and living her life through the social media trifecta of Facebook, Twitter and YouTube.
CHERRY CHAN

Co-Founder, System Sovereign, Syndicate.SG

System Sovereign is the creative studio of Cherry Chan & Kiat, co-founders of Syndicate – Singapore’s finest audiovisual collective that consistently deconstructs the typical expectations of the electronic dance music experience through their audiovisual events. As an electronic music maker and a DJ, Cherry has performed all over the world, from the renowned Giles Peterson’s Worldwide Festival in France to Low End Theory nights in America to showcase sets in Iceland, Australia & UK. She has shared stages alongside electronic music luminaries such as Flying Lotus, Moderat and Goldie.

When not in her music studio, Cherry creates design and branding solutions for clients in fashion, music, lifestyle and cultural institutions, drawing on her experience working on brands like Chupa Chups, Levi’s, Nike, Glaceau Vitamin Water and Audi amongst many others. Cherry has a background in strategic planning, having won multiple advertising effectiveness awards during her stint at advertising agency Bartle Bogle Hegarty.

DUANE MELIUSLinkedIn

Regional Social Media Lead, VML Qais

Duane Melius has been involved in online social media since 2005. Before that he founded one of London’s first youth-led magazines which grew into a youth media consultancy with clients such as Apple, MTV, Virgin Media and Channel 4. In 2010, Duane participated in the Standard Chartered’s World’s Coolest Intern campaign based on a friendly dare. He took the bet and placed top 10 out of 1,192 applicants and that gave him his ticket to Singapore.
GRACE CLAPHAMLinkedIn

Co-Founder, Secret {W} Business & Director, Agent Grace Pte Ltd

Born in Jakarta, Indonesia, Grace Clapham has lived in Asia for nearly 20 years and spent majority of her primary and high school years in Singapore and has lived in various other countries from South America to Australia. All ventures and initiatives Grace has founded or is a part of aims to put South East Asia on the map within the creative and entrepreneurial sector whilst enabling better cross-cultural understanding across the region and to foster local talent.Grace currently consults on marketing, brand management, and personal branding for SME’s newly entered into the region and start-ups. Amongst her many endeavours, she has held roles as Creative Entrepreneur, Co-Founder Secret {W} Business, Director Agent Grace, Co-Organiser CreativeMornings Singapore, Power Organiser SheSays Singapore., Lead Curator TEDxSingapore Women 2012 and prior co-curator of TEDxSingapore Women 2010.
GWENDOLYN REGINA TAN LinkedIn

Co-founder and Editor-in-Chief, SGE.io

Gwendolyn Regina Tan is the co-founder and editor-in-chief of SGE.io, an online publisher covering the startup scene in Southeast Asia. Previously, she was a partner of early stage technology investment firm, Thymos Capital. Gwen also sits on the Board of Advisors for the Singapore Innovation & Productivity Institute, and Steering Commmittee for the Singapore Infocomm Technology Federation Awards 2013.Gwendolyn is also a mentor at Polish tech startup incubator Gamma Rebels, the Singapore curator for US-headquartered StartupDigest and the Singapore Ambassador for the Sandbox Network. Gwen is a graduate of the NUS-Stanford University overseas college programme and speaks 3.25 languages, loves physics, travelling, dance and adventure sports.
IAN MCKEE LinkedIn

CEO, Chief Strategist, Vocanic

Ian McKee is CEO and chief strategist of Vocanic,Asia’s largest regional Social Media Marketing firm with offices in Singapore, Malaysia and Indonesia.Taking a business strategy led approach, Vocanic develops and executes strategic marketing programs in Social Media that harness the power of personal recommendation to achieve the brand’s business objectives.

Ian started Vocanic in 2005 as a two-man team developing the methodologies and technologies around building brands through earned media. His vision was simple, that as technology such as smartphones were becoming more accessible, the cumulative customer voice sharing their brand experiences with their friends would quickly become the media that had the most impact on the health of a brand. Today, Vocanic has grown to 40 people around Asia and is steadily expanding.

JAMSHED WADIA LinkedIn

Social Business Strategist – APAC Brand and Campaigns Team, INTEL Technology Asia

Jamshed Wadia has over 15 years of experience in the ‘Information Technology’ industry that span areas like Product Management, Retail Marketing, Sales Management, Digital Marketing and Social Business Strategy. He holds a ‘Masters in Business Administration’ and ‘Bachelors Degree in Engineering’. He is currently a part of the Asia Pacific Brand and Campaigns team at Intel, with his focus areas being Social Media Strategy, SEO and Intel Inside Program. He is also a certified ‘Social Media Practitioner’ at Intel and has been working in teams that have executed several innovative social by design campaigns. Prior to his current employer, Intel, he has worked for organizations like Wipro Infotech, H&R Johnson, and Tangerine. He is an avid blogger and maintains a personal blog called ‘Igniting thoughts’ and a professional blog called ‘Corridor Conversations’.

On a personal front Jamshed is passionate about mentoring ‘Social Community Enterprises’ that have the objective of making profits but as part of their business model offer a meaningful solution to a social problem in the communities we live in.

JASON ASPESLinkedIn

Founding Partner, Newton Circus

Jason Aspes arrived in Asia 12 years ago by way of Hollywood and Madison Avenue. After traveling the globe bridging the digital divide as Regional Creative Director at Ogilvy & Mather, Jason has shifted his focus from communications to innovation. Believing that “Doing Good is Good Business” he set up Newton Circus to do just that. As an avid American football fan, Jason finds his insomnia to be particularly handy, especially when the Florida Gators are playing well. He lives in Singapore with his wife Susie and three boys Asher, Levi and Shai.
JOHN ENGLinkedIn

Head of Marketing, Asia Pacific and Japan, LinkedIn

John Eng is Head of Marketing, Asia Pacific and Japan for LinkedIn Corporation. John and his team develops and drives LinkedIn’s marketing initiatives in the region.John has over 20 years of experience, with his past roles affording him expertise in marketing and business development in the technology industry.Prior to joining LinkedIn in October 2011, John worked at software provider Parallels, where he spent three years building the marketing and business development teams at headquarters and at APAC. He had previously played key roles in marketing and business development for the Microsoft server business across the United States, France, and China over 10 years.

John has also held roles in companies such as Invensys/Wonderware, Price Waterhouse/IBM Global Services, and Air Products and Chemicals. He holds a Master of Business Administration from Purdue University, and a Bachelor of Science in Mechanical Engineering from SUNY Stony Brook.

Managing Director, SENATUS

Kien Lee is the Founder and Managing Director of SENATUS, Asia’s Premier Luxury and Lifestyle Magazine, which won Gold in Best in Online Media (Magazine) in Asia Pacific and Middle East at the 2010 Asian Digital Media Awards organised by the World Association of Newspapers and News Publishers (WAN-IFRA), and once again selected as a finalist in the 2012 Asian Digital Media Awards (tba: 28 Nov 2012)SENATUS currently has more than half a million fans on Facebook, which serves as a key channel of distribution to its readers, and communication with its membership community consisting of influencers.Kien formerly spent 10 years on Wall Street, as a Mergers & Acquisitions banker at Merrill Lynch, and later as the Strategy Advisor to the Deutsche Bank Americas CEO.

MOHAN BELANILinkedIn

Co-Founder and CEO, e27 at Optimatic Pte. Ltd

The face of e27, Mohan Belani is the Co-Founder and CEO of e27 at Optimatic Pte. Ltd., where he also runs Asia’s leading web technology event, Echelon. Apart from events, he runs all business development and strategic partnership related activities. His start-up roots started back in 2006 in Silicon Valley where he was the first employee on an online shopping start-up  Mohan Belani is an avid fan of Skyrim and loves travelling. He enjoys meeting new people, any time anywhere and mentoring/advising tech start-up companies around the region.
SIMON KEMPLinkedIn

Managing Director, We Are Social Singapore

Simon Kemp is a marketing strategist and practitioner with a particular enthusiasm for all things social, digital and mobile. He is the Managing Director of We Are Social in Singapore, where he helps clients across Asia to listen to, understand, and engage in conversations in social media.Before joining We Are Social, Simon was an Engagement Planner with BBH, prior to which he was regional strategy director for Universal McCann and Starcom Mediavest. He has also been a global management consultant, with stints at both Accenture and Ascension Strategy Consulting.Outside of work, Simon is a DJ, hosting radio shows and club nights, and is a huge fan of street food from around the world. You can find Simon across most of the social web under the moniker of eskimon.

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