Social Media Week Singapore 2012 is hosted by AKA Asia (formerly known as impactasia (Singapore)). An independent PR firm, AKA Asia packs a punch when it comes to creating powerful communication campaigns. Strategic creativity, a passion for what we do and a determination to achieve results is what keeps our clients coming back to us – even if we scare them at first with ideas that challenge conventional thinking. We love what we do, which is why we do it!

Meet the Singapore team:

Amy Wright


With 11 years of public relations experience consulting clients across the culinary, environmental and corporate worlds, this creative force has a wealth of knowledge on how to get the best for a brand.  Amy was responsible for putting AKA Asia’s wheels in motion just under three years ago. Within that time, the team has gone from two to fifteen, and is quickly outgrowing its current home – a bright yellow shophouse on Club Street.

And what does she feel sets AKA Asia’s approach apart? An empowered team with creative fire in their bellies and the determination to deliver impactful results for their clients every time.


Natasha Nair


Natasha has over seven years of experience in communications across the disciplines of public relations, customer relationship management and influencer management. From secret raves to rooftop fashion shows, celebrity chefs and F1 drivers, her expertise lies in the lifestyle and entertainment sector, where she has conceptualised and driven campaigns for awesome brands which include Discovery Networks, adidas, Heineken and Johnnie Walker. She swears by her iPad, sleeps with her Blackberry and spends way too much time on Aweditorium. Natasha heads up the Social Media Week Singapore team.


Ashleigh Palmer


Ash is highly results-driven and relishes a challenge. She has a vibrant and outgoing nature and true passion for her craft. Ash has experience from the ground up, across Public Relations and Marketing within the fashion and lifestyle sector. From organising fashion shows and photo shoots to coordinating the development of e-commerce websites, the self confessed “social media junkie” is a true tech enthusiast who has integrated social media into all aspects of her life!


Mallika Desai

@mallika_87 Mallika is a passionate new comer buzzing with creative ideas and a can-do attitude. Born in Mumbai, brought up in Bangkok and now working in Singapore, she considers herself to be a global citizen with a need to be constantly connected to her roots. With a Masters Degree in Communications and a year’s experience in Public Relations, she is raring to go with every project on hand. Mallika enjoys traveling, reading novels by fresh new authors and finding new hotspots to mix and mingle. Facebook is her main source of social news and Twitter is her new voice. Mallika is keen on discovering the success formula that businesses and brands can use to ride the wave of social media!

Hannah Chee


Straight out of university, this English Literature graduate is bursting with energy and enthusiasm. Hannah’s unique and fresh perspective into the world of Public Relations is refreshing and highly sought after. With an eclectic mix of interests including fashion, music, travel and entertainment media along with her penchant for wanting to know everything that’s going on, Hannah is continuously on the lookout for creative insights and experiences. Intrigued by the limitless potential of social media, she is excited to see how social media will continue to evolve and impact the world around her.


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