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Social Media Week Singapore 2013 is hosted by AKA Asia.
An independent boutique PR firm, AKA Asia packs a punch when it comes to creating powerful communication campaigns.
Strategic creativity, a passion for what we do and a determination to achieve results is what keeps our clients coming back to us – even if we scare them at first with ideas that challenge conventional thinking.
We love what we do, which is why we do it!
Partner, AKA Asia

With 12 years of public relations experience consulting clients across the F&B, travel, hospitality and corporate worlds,
Amy Wright has a wealth of knowledge on how to get the best for a brand. Amy was responsible for putting AKA Asia’s wheels in motion just over four years ago after eight years of working at a global agency – both in the UK and Asia. Having grown the team at AKA to 22, Amy’s primary focus rests on driving the culture, and supporting the team to execute top-notch award-winning work across AKA’s portfolio of clients – which include the likes of Diageo, Jetstar Asia, Johnnie Walker, Electrolux, Carlson, Chic Outlet Shopping, and Art Stage Singapore.
An expert at juggling work and baby play, Amy is a dab hand when it comes to nursery rhyme recital – which helps to keep her one year old entertained. Amy finds no better way to appreciate Singapore than exploring the wet markets with her family and trying her hand at conjuring up local dishes made with fresh ingredients in her kitchen.
Account Director, AKA Asia
Natasha Nair has over eight years of experience in communications across the disciplines of public relations, social media and influencer management. From secret raves to rooftop fashion shows, celebrity chefs and F1 drivers, her expertise lies in the lifestyle and entertainment sector, where she has conceptualised and driven campaigns for brands which include Discovery Networks, adidas, Heineken and Johnnie Walker.
Account Director, AKA Asia
Emma Thompson is a trusted and dynamic communications consultant with extensive experience in providing strategic counsel to global companies. She has built a strong track record in corporate and financial communications in London and Singapore, establishing strong media and analyst relationships globally. Emma’s ability to remain calm and collected regardless of the situation makes her a real hit with clients and her team members. She is thorough and precise, working best when collaborating with clients.
Account Manager, AKA Asia
With more than six years of agency experience under her belt, Alicia Thong has experience driving through communications activity across a range of industries encompassing lifestyle, luxury beauty, F&B, motoring, education and art. She powers the Singapore team’s media engine ensuring PR and project deliverables are achieved to the client’s satisfaction. Alicia’s approach to client management and account servicing demonstrates her drive and determination to deliver and make a real difference to the people she works with. She has secured repeat business from a number of project-based clients time and time again as a result of her tenacity and calmness when it comes to execution.
Junior Account Manager, AKA Asia
Ashleigh Palmer is highly results driven and relishes a challenge. Her cheerful and outgoing nature together with her determination for only the best results makes her a valuable addition to the AKA Asia team. With over five years experience in public relations and marketing, Ash has had experience from the ground up, from coordinating independent fashion runway shows to delivering fully integrated campaign strategies for her clients. In her role at AKA Asia, Ash’s clients include Diageo, Jetstar Asia, Art Stage Singapore and Movember.
Senior Account Executive, AKA Asia
Alicia Ali has spent the last three years in Public Relations honing her media sell-in skills. Known to be a media relations powerhouse, Alicia has an in-depth understanding of the local media landscape. Alicia’s sheer enthusiasm, quick thinking and creative flair has helped foster many innovative collaborations. Her interests lie in music, photography, fashion and the arts. AKA’s resident cool-hunter, she is constantly on the lookout for new and game-changing initiatives.
Senior Account Executive, AKA Asia
The newest addition to the AKA Asia team, Dani Wright joined from London with over two years’ experience in public relations. She has worked with a wide range of high profile consumer brands, including Disney, Universal Pictures, Air France KLM, Jetstar Asia and Johnnie Walker.
Dani has strong experience in implementing digital activity and managing social media channels, always making sure she’s on top of the latest digital trends.
Known for her vibrant and enthusiastic nature, Dani thrives on a challenge, ensuring she leaves no stone unturned to deliver results.
Junior Account Executive, AKA Asia
Fresh out of university, Beatrice Lwee jumped at the opportunity to join the world of Public Relations. A true Singaporean at heart, you can always count on her if you are looking for that special local touch in creative campaigns. Labelled the “creative one” out of three sisters, her interests lie in fashion, the arts, travel and social media. Beatrice is always eager to meet and share with like-minded individuals as she believes she can always gain creative insights and ideas from conversations. Intrigued by the ever-changing landscape of social media, she is looking forward to see how it is revolutionising communication throughout the world.
Junior Account Executive, AKA Asia
Angeline Ho is intrigued by the ways people communicate, share and learn on the web. Having led in the revamp of her university’s social media platform back in 2011, Angie is always on the lookout for interesting content that surprises and engages her audience. Quick witted and energetic, Angie is always up for a challenge and never fails to deliver exceptional results. A self-proclaimed globe trotter, she enjoys travelling and uses social media to stay connected with her new found friends.