2012 Global Theme

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| Empowering Change through Collaboration
Empowering change: Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, Social Media Week’s theme in February 2012 will focus on Empowering Change through Collaboration. This theme is designed as a call to action, allowing individuals- like you- and organizations around the world to explore how social media empowers citizens, increases mobility, enables mass collaboration, develops hyperlocalism, maximizes interconnectedness, fosters knowledge creation & sharing, bolsters leadership, and encourages global empathy. |

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| Global Curator: Don Tapscott
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| SMW Articles from Don Tapscott
Empowering Change Through Collaboration: |
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| About Don Tapscott
For three decades Don Tapscott has been the world’s leading thinker about the impact of the digital revolution on business and society. He is a regular advisor to business and government leaders around the world, and has authored or co-authored 14 widely read books, most recently Grown Up Digital: How the Net Generation is Changing Your World, and with Anthony D Williams: Macrowikinomics: Rebooting Business and the World. For over 30 years he has introduced many ground-breaking concepts that are part of contemporary understanding. It is hard to think of a more prolific or influential thinker today. His work continues as a the Chairman of Moxie Insight, a member of World Economic Forum and as an Adjunct Professor of Management for the Rotman School of Management at the University of Toronto.You can follow Don on Twitter at @DTapscott. . |


“The efforts of Social Media Week as an inclusive global conversation are as important as they are timely. Evidence is mounting that the current global slump is not just cyclical, but rather symptomatic of a deeper secular change. There is growing evidence that we need to rethink and rebuild many of the organizations and institutions that have served us well for decades, but now have come to the end of their life cycle. The global economic crisis should be a wakeup call to the world. We are at a turning point in history.”