Toronto
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#Smush game over!
After a week of intrigue and sabotage, the Social Media Ultimate Smackdown in Hogtown (SMUSH!) is now over.
Here’s a quick recap of how it all went down:
Early in the game, Squoozle was the team to beat. Tuesday saw the founding of Grammatron by a secret hacker collective at hacklabTO, lead by hypatia. Then on Wednesday, another startup entered the scene – Appkitten, launched by Squoozle defectee evilprguy and his Blog Studio posse. Despite the competition, Squoozle continued to dominate. This caught the eye of Google who bought them out on Thursday. Grammatron, Lunchpickr and Appkitten were left to battle it out. At first, Grammatron was a lowly one player team, but that all changed in the last few hours of play.
And what a nail biting finale! Sneaky players were hedging their bets and switching between the two leading teams, Appkitten and Grammatron. In the last hour, Grammatron was totally pwning but, in a surprise upset, top players evilprguy, liu111, lulua, amazinggrays, pem and mirmir all defected back to Appkitten (like Steve Jobs returning to Apple), pushing Appkitten to the finish and Grammaton to the bottom of the pile. Appkitten for the win!
The final breakdown of the winning team was:
1) EvilPRGuy ($1890k)
2) Mirmir ($760k)
3) lulua ($680k)
4) (TIE) Pem & liu111 ($640k) — Winner to be determined via on-stage Rock, Paper, Scissors.
5) amazinggrays
6) hypatia
We hope you had an amazing time and even if you didn’t win, do come out to Powerpoint Karaoke tonight at 8pm at the Drake to see all the winners receive their fabulous prizes from Crumpler!
Love,
Atmosphere Industries (makers of SMUSH)
PS We’d also love your feedback – send all love/hate/chocolate/flaming dog poo bags to kate at k4t3 dot org
#SMWTO & SickKids Hospital
DONATE to SickKid Hospital, the official charity for Social Media Week Toronto. Our goal is to raise $10,000 to renovate the Critical Care Unit waiting room at the hospital. Donate online or through your mobile at SickKidsCCU.ca.
Everyone who donates will have their name on a plaque in the new CCU Waiting room.
If you have been enjoying the free events of Social Media Week, then please support us in this cause.
Special thanks to Claire @ Artez Interactive for building our web and mobile donation form.
#SMWTO & ScribbleLIVE
Thanks to Michael over at ScribbleLIVE for setting up this amazing #SMWTO livestream! Enjoy!
Social Media Week is integration, collaboration and innovation in motion
The incredible array of talent and week of Social Media is off to a momentous start. Monday (Day One), we heard from leading experts in the mobile industry on their thoughts and predictions for 2010. With mobile being called the next industry game changer, it was a fitting start to a week where technology coupled with innovation meets creativity and foresight. We also got a taste of the intersection between Real Estate and technology at the Duke of Westinister in Toronto, led by George O’Neil founder of REtechTO.
Tuesday brought back the ultimate in Social Media prowess: Revisiting the roots of the epic and appropriately termed ‘Case Camp.’ One of the most highly anticipated events of the week, Case Camp, the brainchild of Eli Singer, city organizer of #SMW explored some timely and relevant topics with Peter Aceto of ING Direct and Susan Walker of CTV Media. Noel Biderman, Idan Cohen and Bryan Segal closed out this panel.
So what took place today? Plenty. Admist a worldwide crisis in Haiti, the severity and intensity of this current day global crisis, was an important matter to address. Audience members learned from a conversation facilitated by Naheed Mustafa a freelance journalist and writer whose work has appeared in the publication ‘The Walrus.’
Tonight you’ll have the chance to delve into the Social Media trends of 2010 and discuss overly used terms such as ROI, FTC and TMI. Led by the CEO of unmarketing Scott Stratten, you’ll learn the intricacies behind the ways in which you communicate to your customers.
Get ready tonight for an affair to remember at Pravda vodka bar and learn from four highly respected Toronto DJ’s as they talk about how social media has influenced their worlds in terms of audience reach, creating a global voice and the tools of the trade. A great venue and an even better concept, this is a must attend event and a necessary way to close off the mid-way point to Social Media Week Toronto!
For more information on the events between February 1st-5th, click here.
CFC Media Lab Live at CODE Live
Today is day one of a five day series of live broadcasts from CODE Live, brought to you by the CFC Media Lab. Tune in each day this week at 1PM EST for a behind the scenes look at CODE Live, including interviews with the artists and producers who have come from around the world to present their work.
Crushing It: A Social Media Love Story
Barbara and Laurence are supposed to be getting married on Friday. Between now and then, Laurence will let Brad talk him into “one last fling.” Barbara will spill coffee on Dave… who promptly falls in love with her. Dave’s girlfriend, Carmella, will probably have something to say about that. Lily, the maid of honour, is 9 months pregnant and is only now getting around to telling Peter, the father. The geeky Neal finds his true love in the mysterious (and equally geeky) Gam3ergurl. Dave’s mother, June, is living out loud on twitter – much to Dave’s embarrassment.
Who will hook up? Who will end up alone? That’s up to you!
Crushing It! is a romantic comedy for the twitter age, created especially for Social Media Week. It’s a week long ‘live’ semi-improvised story told by the characters themselves using the social space. And the best part? You get to decide how it all ends…
Follow Crushing It! by using the Crushing It list! on Twitter. Visit the Crushing It! website for more information.
Episodes of Crushing It! are scheduled to be performed live on Twitter every day of social media week:
Mon Feb 1, 2010 at 1, 3 and 6 p.m. Eastern
Tues Feb 2, 2010 at 1 and 6 p.m. Eastern
Wed Feb 3, 2010 at 1 and 7 p.m. Eastern
Thur Feb 4, 2010 throughout the day starting at 10 a.m. Eastern
Fri Feb 5, 2010 at 1 and 6 p.m. Eastern
DJ Mista Jiggz
The forth DJ on our panel for Reach and Remix is another big name and one we are lucky to have gotten. From clubs, to radio, to television and with over a decade in the game, DJ Mista Jiggz has built a reputation synonymous with some of Canada’s most talented and in-demand dj’s. Jiggz’ diverse musical knowledge and selections, live remixing, and his ability to rock any crowd are what truly set him apart. When Jiggz gets behind the decks, you can expect to hear a party-rocking mix incorporating Hip-Hop, Rock, 80s, Mash-Ups, RnB, Funk, House, Disco, Electro, and more.
Born and raised in Toronto, Canada, DJ Mista Jiggz’ love for all genres of music began at a young age. Armed with a ghetto blaster, cassette deck, his father’s old belt-drive turntable and a DJ mixer he was able to purchase with money saved from delivering local newspapers, Jiggz began to teach himself the art of mixing. At just 15 years old, Jiggz emerged onto the scene as a member of the infamous TKO soundcrew, headlining all-ages parties for over 2,500 people. His skills on the turntables quickly caught the attention of some of Toronto’s top promoters, and shortly thereafter, he was invited to join Soul Shock Entertainment Group’s exclusive DJ roster, where he was given the opportunity to share the turntables with some of Canada’s finest.
Throughout his extensive career, DJ Mista Jiggz has played at virtually every major venue in Toronto and has thrilled fans across the globe. Touching down everywhere from Osaka, Japan to Montego Bay, Negril, and Runaway Bay, Jamaica, to U.S. and Canadian cities such as New York, Las Vegas, Providence, Baltimore, Montreal, Kingston, London, Kitchener-Waterloo, Halifax, Calgary, Edmonton, and Whistler.
In addition to his lengthy DJ resume, Jiggz is also the founder and CEO of Toronto based concert and event production company Brown Eyes Entertainment. DJ Mista Jiggz uses his website, Twitter, Facebook and Myspace to keep in touch and connect with fans and other DJ’s from across the globe. Come hear him spin and as part of our panel Jiggz will explain his strategies for using these social media tools as he promotes himself and events for Brown Eyes Entertainment.
Don’t miss this unique opportunity to hear four of Canada’s hottest DJ’s in one location – Get your tickets and join us at Pravda Vodka Bar for Reach and Remix.
DJ Lissa Monét
Reach and Remix is fast becoming THE event to be at during Social Media week in Toronto.
The third remarkable DJ in our lineup is DJ Lissa Monét – 2009 Stylus Female DJ of the Year, Club DJ and New Media Marketing Coordinator. DJ Lissa Monét eats, breathes, and sleeps music. Her insanely popular iPod mini mixtapes have kept thousands of her loyal online followers listening to everything from electro to old school to hip hop/r&b and the buzz about these mixes are building online worldwide. 2009 was a busy year during which DJ LissaMonét spun at Toronto hotspots Rockwood & Nyood, the highly anticipated Wayne Warner exclusive events, Toronto International Film Festival private events, & The Little Pink Party branded event in the Bahamas. Lissa has also DJed for celebrities such as Lebron James, Jay-Z, Ludacris, & Sienna Miller.
With a blog, Facebook presence, MySpace page and of course on Twitter, DJ Lissa Monét is no stranger to staying connected and sharing socially. During this SMWTO event, Lissa will be speaking about effective ways to promote your brands on social media sites such as Facebook, MySpace & Twitter.
You do not want to miss the opportunity to hear DJ Lissa spin and share her social media knowledge all at the same event – Get your tickets to Reach and Remix at the beautiful Pravda Vodka Bar.
Social Media Ultimate Smackdown: The SMWTO Game
SMW Toronto has its very own ambient social networking game, which will run throughout the week. And yes, there are prizes to be won. SMUSH (Social Media Ultimate Smackdown (in Hogtown)) offers a fun opportunity to meet and destroy new people. Social media startups (teams) will compete to earn venture capital (points) through a combination of networking, cajoling, and good ol’ fashioned theft. The game is “always on,” meaning that you can take action at any time through the game’s mobile-friendly website. For the most part, though, the game happens in the interactions between you, your friends, and your rivals (don’t act like you don’t have any.)
The prizes come from Crumpler, makers of high-end bag-like products.
For more info, visit smush.ca, and follow @smushca.
The Written Word & The World Of Books
How does social media affect the world of books? What does social media do to enhance and/or subtract from literature? How has social media affected the business of publishing and what does it mean for its future? Is the community aspect of social media a positive influence on the community of readers? And can writers use social media to actually create their works?
These and other questions will be explored, metaphors will be trounced and tortured and geekery will be high on everyone’s minds when we gather at the fabled Rivoli to talk, debate, answer questions and share ideas. Join us for The Written Word & The World Of Books: An Interaction With Social Media.
On our panel for this session we are fortunate to have four tremendous speakers/wordsmiths.
Julie Wilson is the curator of the online literary voyeurism project SeenReading.com; founder of Book Madam & Associates, a book and authors online promotion service; guest host of the CBC’s online book club; and co-founder of The Advent Book Blog, which in December 2009 pooled the reading recommendations of publishing professionals and bloggers to create a digital hand sell list of over one hundred book buying suggestions. She’s the past Online Content Manager for House of Anansi Press, and is currently finishing Truly, Madly, Deadly: The Unofficial True Blood Companion, which, not coincidentally, features a chapter on Twitter and building fan communities.
Erin Balser is a writer and critic living in Toronto, Ontario. When she’s not Twittering away @booksin140, you can find her hanging out at Books@Torontoist and Bookclub-in-a-Box.
Deanna McFadden learned a great deal at both Queens University and the University of Toronto before starting out as a content producer for Alliance Atlantis. She rose to the ranks of Executive Producer before her love of books landed her at Random House of Canada. Currently, her job as Marketing Manager, Online Content and Strategy keeps her on her toes at HarperCollins Canada.
Arjun Basu is a writer and editor. His first book of short stories, Squishy, was published in 2008 and he is currently at work on a novel. For the last 18 months he has been writing 140-character short stories on Twitter (@arjunbasu) and now counts over 11,000 followers. His Twitter work has been featured in Fast Company, The Globe and Mail, NPR and The Washington Post. He works as the Editorial Director of Spafax, and is based in Montreal.
Register for this this event today.
