It’s all about engagement for BMO Bank of Montreal

Part of the fun of social media week is getting to know the people that work behind the scenes to bring it all together – like the event hosts.

Recently, I caught up with Pritesh Gandhi, Senior Manager, Digital Strategy at BMO Financial Group. Pritesh is planning two #smwto events: one on social media for small businesses and the other on the social family – featuring speakers from Google, LinkedIn, BunchFamily, Her Bad Mother and more. As a pioneer in digital communications – and one of the first Canadian financial institutions to start communicating with customers through Twitter – you can be sure BMO’s two events will represent their solid understanding and enthusiasm for social media.

“As we continue our journey, BMO is proud to be part of this year’s Social Media Week conference” said Pritesh. “This is an exciting time for the industry and this conference allows us to bring together industry experts and our customers to engage in an open and dynamic conversation on the impact that social media is having on every aspect of our lives.”

When asked what BMO was hoping for in return, Pritesh replied “We are looking to share tips and ideas, listen to our customers and help simplify their financial matters. It’s less push marketing and more helping customers learn how to leverage the social web to better understand and make sense of their money.”

And now…. the low-down on BMO’s two, highly-anticipated events:

Business 3.0 – Strategies and Tactics that can be leveraged to help small companies grow their business and brand

Tuesday, February 8th | 4:00 to 6:00 pm | Register

Join other small business owners and social media experts from BMO Bank of Montreal, LinkedIn and Google, in a lively discussion on how social media approaches, tools and tactics can drive value for business growth.

The Social Family: How social media is changing family

Thursday, February 10th | 4:00 to 5:30pm | Register
Toddlers have social media footprints before they can walk, texting may be changing teenager’s brains and the social web, whether it’s Twitter or a blog, is often the first place parents look for advice to help them make critical decisions about family finance and health. Social media is changing the shape of family life.


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