Things are heating up in #SMWTO – Toronto’s a buzz with insightful conversations on how social media can be used for everything – from championing global causes to urban planning.

So much buzz in fact that we’re up to 6,066 Tweets and counting. Also, it’s worth checking out the stream of photos that have been posted to Burstn so far. Burstn is the official photo sharing app for #SMWTO – download it for your iPhone or iPod touch from the App store.

I know from the tweets, videos, photos and content floating around the interwebs that majority of people have been making the most of the week. Networking, listening, thinking and SHARING helps lead to a more robust social media community – one that fosters learning and growth – so thanks to all of you who’ve shared your experiences to date.

So far, I’ve been having a blast too. Checked out #mwmobile and #talkingcities so far – and coincidently Near Field Communication came up at both as something to watch in the year to come.  I plan to share much more with you guys soon but am heading out now to celebrate 100 Years of Marshall McLuhan.

Until next time, take care and enjoy the rest of the week.

Happy #SMWTO