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SMWTO 2011 – Homestretch & video round up

SMWTO 2011 – Homestretch & video round up

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Well, it’s Thursday. We’re way past the mid-way point and nearing the end of what has been an incredible week of networking, sharing, laughing, engaging and participating.

The showcase of panels, presentations, discussions and commentary so far have led me to this conclusion: social media has definitely moved out of the ‘fad’ stage and become a necessary communications channel that many Canadian companies – enterprises to small businesses – are using as customer service platform as well as to build ‘like’-able brand identities.

With┬áthat theme in┬ámind, if you didn’t get a chance to attend the Business 3.0 Strategies and Tactics to Leverage Social Media for Business, put on by BMO with panelists from Google, LinkedIn, Silver Lining and The Globe and Mail – check out the livestream below:


Watch live streaming video from smw_toronto at livestream.com
Social media has not only transformed how businesses communicate, but business has also impacted social media. For more on this flip-side, check out The Gruelling World of Social Media produced by @Josh_Muirhead featuring a debate between @MitchJoel and @markwschaefer:


Watch live streaming video from smw_toronto at livestream.com
Other Cool #SMWTO video finds:

Songify This JWT Retail Slam:

#NokiaConnects with Random Acts of Kindness

For up to the minute news follow the 9,044 and growing tweets.


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