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Articles by: soniyamonga
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Social Media Week is integration, collaboration and innovation in motion
Posted by soniyamonga on Wednesday, 3 February 2010
The incredible array of talent and week of Social Media is off to a momentous start. Monday (Day One), we heard from leading experts in the mobile industry on their thoughts and predictions for 2010. With mobile being called the next industry game changer, it was a fitting start to a week where technology coupled with innovation meets creativity and foresight. We also got a taste of the intersection between Real Estate and technology at the Duke of Westinister in Toronto, led by George O’Neil founder of REtechTO.
Tuesday brought back the ultimate in Social Media prowess: Revisiting the roots of the epic and appropriately termed ‘Case Camp.’ One of the most highly anticipated events of the week, Case Camp, the brainchild of Eli Singer, city organizer of #SMW explored some timely and relevant topics with Peter Aceto of ING Direct and Susan Walker of CTV Media. Noel Biderman, Idan Cohen and Bryan Segal closed out this panel.
So what took place today? Plenty. Admist a worldwide crisis in Haiti, the severity and intensity of this current day global crisis, was an important matter to address. Audience members learned from a conversation facilitated by Naheed Mustafa a freelance journalist and writer whose work has appeared in the publication ‘The Walrus.’
Tonight you’ll have the chance to delve into the Social Media trends of 2010 and discuss overly used terms such as ROI, FTC and TMI. Led by the CEO of unmarketing Scott Stratten, you’ll learn the intricacies behind the ways in which you communicate to your customers.
Get ready tonight for an affair to remember at Pravda vodka bar and learn from four highly respected Toronto DJ’s as they talk about how social media has influenced their worlds in terms of audience reach, creating a global voice and the tools of the trade. A great venue and an even better concept, this is a must attend event and a necessary way to close off the mid-way point to Social Media Week Toronto!
For more information on the events between February 1st-5th, click here.
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New events underway at Social Media Week Toronto!
Posted by soniyamonga on Friday, 22 January 2010
With a great team of volunteers in tact, we’re excited to see Social Media Week coming to fruition! As more programming is finalized, there is definitely a taste of art, business, culture, music, design and fashion that speaks to niche content and context – you don’t want to miss ANY of this!
Below, a highlight of the some of the events thus far:
In the Digital Media Zone at the Toronto Life Square, the “Personal branding to Compete in the 21st Century Marketplace,” workshop, led by professional brand strategist Paul Copcutt will emphasize the vital differences between branding and marketing, two concepts which are often mistaken as being synonomous. Copcutt will uncover the layers beneath what it truly means to brand your concept successfully and go beyond the obvious.
At the Arts & Letters Club, Ad Lounge and DDB Canada are all about ”CONVERSUASION.” Sought after speakers include: Dré Labre, Creative Director, Tribal DDB Toronto, with the topic: Interactive in Advertising: Viva la Evolution and Chris Robbins, Chief Customer Officer, WIND Mobile on the topic of: Passion, People, Perspective, Fun (and Luck).
Heading to Urban Strategies Inc., the name of the game is “We built this city on Web 2.0″ Looking at how social media can create meaningful engagement and interaction in relation to city building, planning and design, this workshop will be of interest for anyone who wants to understand what it is that makes an urban centre tick. Offering the chance to explore some current tools and facilitate an honest conversation about the limitations of social media, Urban Strategies will provoke ideas and insights beyond the norm.
Registration is filling up incredibly fast, so please create an account and sign up here: http://smw-toronto.sched.org/
Keep checking out @smwTO updates and engage and interact with us and share your ideas and insights! Feedback is always appreciated!
Read more: http://www.techvibes.com/#ixzz0dMi9xwX7
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