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SapientNitro inspired Social Media Week Toronto attendees to think about social machines and their role in our connected future. David Bradfield (SapientNitro social strategy lead for North America) and Howard Goldkrand (SapientNitro innovations director) talked participants through a mature view of social reiterating consumer expectations and outlining how brands can rethink how social initiatives drive…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.  Post provided by:  Wei-Ling “Marketing is not a campaign. It’s a commitment.” – Joseph Jaffe Nothing…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.  Post provided by:   Pranya Yamin (@PranYamin) As social media enthusiasts congregated for SMWTO, ‘Toronto: a social…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.  Post provided by:  Jessica Salloum Top public relations graduates from Humber and Centennial College faced off…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. The most important takeaway from Marina Arnaout’s presentation at Social Media Week Toronto: “Your brand is…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Technological Disruption and the Danger of “Dusty Ideas”    Is your idea or your industry “dusty”?…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. In all honesty, when I first read the title of the event, I thought that the…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. As a millennial, I was inspired by Martin Waxman’s “Social Media Barometer” presentation on the third…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.  Social Media: Career Opportunities in a Dynamic New Industry Thurs Sept 26 – 6:30pm @ Creative…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Margaret Atwood filled the room with warmth as soon as she took to the stage. Her…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Key learnings from The Danger of Dusty Ideas by Paul Barter, Vice President, Research, T4G Limited…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights Ben Peterson of Newsana questioned panelists Chris Tindal, Chris Hogg, and Wilf Dinnick. Some of the…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.  Data – It’s Not Guess Work, Or Is It? If content is KING, then where does…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Insights from The Pitch – Hosted by Cision and Umbra 1) Successful pitches tell a story….

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Avatar Secrets – Just Another Video Game? As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. I’m not a game or gaming fanatic by any…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Richard Kanee, CEO of Creative D, led a talk on the Role of Media in Social…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights Insights from Campaign to Commitment: Social Media, Brands, and Long Ideas, hosted by Critical Mass 1)…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights Insights from Why Data Matters: 1) Not all social media platforms will be successful. Use metrics…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. SMWTO 2013: Monday Sept 23 – “What is ‘Social Good’ Really Good For” Hosted by Artez…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Insights from Social TV: How Brands and Marketers Can Make the Most of What’s Coming -…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Web series Wednesday taught me the following: 1) Game of Thrones has a news network and…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Small Data. Big Wins. Tues Sept 24th 2013 – 2:30pm Hosted By: BNOTIONS Written By: Lauren…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Content & Creativity: Achieving Mobile Success with Content Hosted by: The Little Room Tuesday Sept 24…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Insights from Social Media Barometer: 1. We need to start listening to Millennials in the professional…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Insights from Stop Wasting Money on Advertising: 1. Via Jeff Bezos founder of Amazon.com. “Previous tactics…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Key Insights from Brian Meece’s “Crowdfunding Success Pattern”, hosted by Rockethub: Games can change the world,…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. People don’t look at their phone for long periods of time. If you don’t create enticing…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Key takeaways  from SMWTO 2013 panel “CBC Investigates the Second Screen” 1. The worst thing a…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. 1. The 3 A’s of digital marketing: Attract, Assist, Affiliate 2. Why co-creation is important: builds…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Key Learnings from Steam Whistle’s “Your Customers Are Your  #1 Marketing Tool” Key takeaways involved: Ways…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. SMWTO has been a great platform to draw on various insights and perspectives on the impact…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. The first thing I did when I left the “Story Whisperer” session hosted by creative content…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.< What Christine F. Learned at SMWTO Day 1: 1. Create buyer personas to help you target…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.   We all do it: quickly check our Facebook feed when a commercial comes on, surf…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Patrick from the SMWTO Content Crew recently sat down with Marina Arnaout, Manager of Community Relations…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. The image of the “average” Facebook user as a digitally savvy teenager still persists, despite media…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights.   At this year’s Social Media Week in #Toronto (#SMWTO), we have the privilege of having,…

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As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. “Etsy is the marketplace we make together.” That’s the simple, and powerful, concept behind the craft…

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Photo from Shutterstock As part of our commitment to encouraging learning at all levels during Social Media Week, we are proud to feature blog posts from students and other members of Toronto’s digital culture community. We thank these volunteers for their insights. Digital trends should be driving our marketing, not supplementing it. Businesses are devoting…

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(https://www.freshgigs.ca/blog/wp-content/uploads/2013/07/Brands-and-Social-Media.jpg) Picture yourself eight years ago. Facebook was just starting to get popular, many of our cellphones didn’t have apps, and social media wasn’t even a blip on our radars. We’ve come a long way since then with the integration of Twitter, LinkedIn, Tumblr, and Pinterest into our lives. Social media has evolved and is…

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We are excited to welcome Brian Meece, CEO of RocketHub to speak about The Crowdfunding Success Pattern at this year’s Social Media Week Toronto. Brian Meece has a background in creative media, he went to college for film, and grew up playing in a band. He noticed filmmakers and musicians making use of their communities…

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Despite the sweltering heat and the allure of pools and patios, planning for Social Media Week 2013 is in high gear! We are incredibly stoked for this year’s event, which is taking place from September 23-27, during the unbeatably excellent Toronto autumn (Note: The 2013 Farmer’s Almanac promises pleasant conditions). We’re innovating the structure of…

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Since 2010, Toronto has celebrated Social Media Week in February, in the heart of winter. This changes today. I’m very excited to announce that for 2013, SMWTO will be moving to September and collaborating with over 13 great cities including Vancouver, Barcelona, Berlin, Bogotá, Chicago, Glasgow, Hong Kong, Jeddah, London, Los Angeles, São Paulo, Seoul,…

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After poring through over 3,000 pictures, we’ve picked 11 of our current favourites! We had such a hard time picking these 11, since all the pictures were amazing – a BIG thank you to all of our volunteer photographers! Check out the photos below, and share any awesome ones you’ve seen with us in the…

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Social Media Week Toronto draws an audience from all around Canada. We’re lucky enough to have Christine Beevis Trickett join us from Halifax this week and be a part of our week. We’ve gotten Christine to share some of her thoughts on digital culture in Halifax, as well as what she hoped to experience this…

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A closing review of the session “Accelerating Small Business Growth In These Economic Times” from our Theme Sponsor for A Social Society, Bank of Montreal. Small business owners connected with social media professionals and other entrepreneurs to learn valuable lessons about taking on the social media landscape at BMO’s ‘Accelerating Small Business Growth In These…

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Are you a small business owner wondering about how social might help your business? Our “Social Society” Theme Sponsor BMO shares some of their thoughts on the topic. Recognizing the opportunity to connect with Canadian entrepreneurs, and help their businesses grow, BMO is excited to host the ‘Accelerating Small Business Growth in Our Economic Times’…

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The best part about participating in Social Media Week is the feeling that you are living up to the expectations you had as a child of how cool the future would be. We get to do the coolest things with tech small enough to fit in the palm of our hands. Photo by Kazi Hirok…

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How are today’s major players in news, business and finance keeping up with the increasing pace of social media? Can enterprise-level collaboration through social media bring on change for the greater good? We seek those answers today with our theme Business and Information at Light speed. Adapting quickly and learning to effectively provide information through…

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This year we’re hoping everyone at SMWTO will be our Valentine; we just have so much love to give! We would never refuse candy (Elizabeth), chocolate (Hayden) and/or flowers (Amanda Lynne) but we would much rather woo you with a full day of amazing programs taking a look at the Community Within. Photo by Rafiq…

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Ever been out and thought to yourself, “Man, my playlist is sooo much better than this Hootie retrospective!” (Nothing against Hootie, of course!) Here’s your chance to rock out to YOUR music at the Closing Night Party and win a subscription to Rdio. We’re calling all music buffs (and bluffs) to create a ‘crowd-sourced’ playlist…

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Today marks the launch of Social Media Week! Here at SMWTO, our theme for Monday is A Social Society. Together with our theme sponsor, BMO, we would like to welcome you to SMWTO! Here’s a message from BMO: Social Media Week is finally here, and we at BMO couldn’t be more excited! For those taking…

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A message from Eli Singer, Producer of Social Media Week Toronto and Founder of Entrinsic Today we kick off SMWTO 2012, Canada’s largest free digital culture festival. This year marks a major shift from our first two years. We’ve more than doubled in size from 2011 – over 115 events, 150 staff and volunteers, almost…

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A word from our content partner, Epilogger! Call it providence or divine intelligence but it seems Social Media Week and Epilogger were made for each other. Epilogger is proud to be official content sponsor for Social Media Week Toronto 2012. Social Media Week Toronto is the epitome of social media engagement by virtue of its…

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A word from our Theme Sponsor – A Social Society, BMO. Check out their event Accelerating Small Business Growth in our Economic Times! As a proud sponsor of Social Media Week Toronto, we at BMO understand that digital culture is ever evolving, providing ample opportunity for participation. As major brands develop their presence online, individual…

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A word from our sponsor – MediaMiser! People are talking about your organization, your brand, and the issues that are important to you – but you already knew that. Because your customers expect you to have a social presence, staying on top of these conversations is now a necessity. But just being on Twitter and…

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A word from one of our Global Initiatives – Boomurang! There could have been no better opportunity for us at Mocial.MEdia to publicly launch our Boomurang communication app than with Social Media Week and Social Media Week Toronto. With this year’s theme, Empowering Change through Collaboration, we are happy to sponsor the week-long festival by…

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We have an exciting list of events this year, but unfortunately you won’t be able to attend everything – there’s just too much! But what happens when the session you are absolutely dying to see is full? As per Social Media Week policy, we do not oversell tickets to our events. If you have registered…

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Guest post by Desiree Gamotin Over the past few years, digital music services have been growing and spreading like wildfire, freaking out big record labels with their massive success rates and user following. But now, there’s a new generation of music streaming services that are using social media not only as the main tool in…

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Who knew that a $150 toy sitting in your living room could one day become an important tool in surgeries? Image from Microsoft XBox press images That’s the story of Microsoft’s Kinect. The Kinect is a device that captures full body 3D motion, allowing users to control their Xbox by simply moving their bodies. In…

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