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Executive Producer
Eli Singer, Founder and President, Entrinsic

Eli Singer’s involvement in blogging at the cusp of this new medium landed him in Marketing Magazine’s Ones to Watch 2006. Today, Eli offers distinctive thought leadership in the world of social media.

He founded the Toronto-based strategic corporate social agency Entrinsic out of a belief that thoughtful, strategic social engagement online can be a strong driver of business goals. The agency’s clients have included Google, Coca-Cola, vitaminwater, MoMA and the Bank of Montreal.

His commitment to the online digital community is reflected in his support of key industry events, including Social Media Week Toronto and the Webby Awards.

With the support of a huge team of volunteers, Eli’s agency Entrinsic produces Social Media Week Toronto. The depth and breadth of this unconference held across the city brings together an enormous community of over 2,000 people, including CEOs, entrepreneurs, journalists, bloggers, brand managers, CMOs, social media strategists, artists, activists and technology/media digerati.

The Webby Awards, the leading international honour for Websites, Interactive Advertising, Online Film & Video and Mobile, has selected Eli to represent Canada as an Ambassador for the 16th Annual Webby Awards.

Before starting Entrinsic, Eli worked at Segal Communications, the exclusive Canadian representatives for Facebook, with the specific mandate of developing sustainable brand communities for TD Bank and Playstation inside the social network. Prior to that Eli was at Cundari, where in 2006 he pioneered Social POV – one of Canada’s first social media practice areas in a fully integrated advertising agency.

In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He is also the creator of Casecamp, Canada’s social media unconference.

Eli holds an honours degree from The Richard Ivey School of Business.

Festival Director
Rebecca Brown, Executive Director of Content & Strategy, Entrinsic

Mira Blumenthal, CreativeIntern, Entrinsic


Mira is a recent graduate from McGill University where she studied English Literature with a double minor in Art History and Communications. She is a recent addition to the Entrinsic and SMWTO team, and she is thrilled to be involved in SMWTO which brings together her love for event planning and digital culture.

Blog Coordinator
Christine Beyaert, Manager, Corporate Communications, Ontario Genomics Institute

Christine is the Manager, Corporate Communications for the Ontario Genomics Institute (OGI).  As the Blog Coordinator, Christine works with the wonderful SMWTO Content Crew volunteers to provide interesting and engaging content for the event blog and social media accounts. She has five years of communications experience working in a variety of sectors, including government, not-for-profit, and consulting for small businesses. Christine has a Postgraduate Certificate in Public Relations from Humber College and a Bachelor of Arts in History and Political Science from Carleton University. Her passions include communications, technology, art, music and science.  

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