Team

To contact us, please email.

Producer
Eli Singer, Founder and President, Entrinsic
LinkedIn

Eli Singer’s involvement in blogging at the cusp of this new medium landed him in Marketing Magazine’s Ones to Watch 2006. Today, Eli offers distinctive thought leadership in the world of social media.

He founded the Toronto-based strategic corporate social agency Entrinsic out of a belief that thoughtful, strategic social engagement online can be a strong driver of business goals. The agency’s clients have included Google, Coca-Cola, vitaminwater, MoMA and the Bank of Montreal.

His commitment to the online digital community is reflected in his support of key industry events, including Social Media Week Toronto and the Webby Awards.

With the support of a huge team of volunteers, Eli’s agency Entrinsic produces Social Media Week Toronto. The depth and breadth of this unconference held across the city brings together an enormous community of over 2,000 people, including CEOs, entrepreneurs, journalists, bloggers, brand managers, CMOs, social media strategists, artists, activists and technology/media digerati.

The Webby Awards, the leading international honour for Websites, Interactive Advertising, Online Film & Video and Mobile, has selected Eli to represent Canada as an Ambassador for the 16th Annual Webby Awards.

Before starting Entrinsic, Eli worked at Segal Communications, the exclusive Canadian representatives for Facebook, with the specific mandate of developing sustainable brand communities for TD Bank and Playstation inside the social network. Prior to that Eli was at Cundari, where in 2006 he pioneered Social POV – one of Canada’s first social media practice areas in a fully integrated advertising agency.

In 2008 Eli was published in the Harvard Business Review, writing about how social media can create a culture of collaboration, transforming civic institutions and reinvigorating their relationships with stakeholders. He is also the creator of Casecamp, Canada’s social media unconference.

Eli holds an honours degree from The Richard Ivey School of Business.

Event Manager
Amanda Lynne Ballard, Event Manager, Entrinsic
Linkedin | Twitter

Amanda Lynne is a self-proclaimed arts n’ tech nerd. An ex-contract worker, her inability to decide between industries led her to work with large scale events / festivals while leading digital marketing initiatives in the arts and corporate sector. Happy to be at Entrinsic working for both under one umbrella, she is excited to take on Social Media Week Toronto, one of Canada’s top digital culture festivals and improve Canada’s spotlight on social media. Amanda Lynne was selected to be Harbourfront’s first social media instructor, currently running sessions through the new year and is a member of Theatre Ontario’s new media advisory committee. In her spare time (of which she still has a few precious moments), she can be found doing yoga at the Y or at home mastering the art of raw food – she makes a chocolate mousse that has changed lives. True story.

Select past projects include: Edmonton Fringe Festival, Toronto Fringe Festival/#FringeTO, WriteNOW! Festival of New Works, Toronto Port Authority’s Sail-In Cinema, Pride Toronto, City of Toronto: Special Events – Nuit Blanche, Cavalcade of Lights, Olympic Torch Relay Ceremony, Family Day

Communications
Elizabeth Bourque, Intern, Entrinsic
LinkedIn | Twitter

I am a writer and film nerd who has lived, worked, and gone to university in Toronto for the last six years and is so excited be a part of this year’s Social Media Week Toronto. After interning with film festivals and volunteering in local elections my passion lies in the power of communities. I love getting to work in such an innovative field as Social Media, and am so excited to learn more. Look for me at all of the Entrinsic events, and follow @SMWTO on twitter to enjoy my bon mots and festival tips.

Events Liaison
Hayden Tay, Intern, Entrinsic
LinkedIn | Twitter

Hayden is a digital native who loves getting involved in the communities around him. Hayden is thrilled to be involved this year’s Social Media Week Toronto, as it brings together a few of his loves – digital culture, social media and technology. Hayden’s experiences run the gamut from event planning and management, digital communications, research to governance and policy work.

Prior to working at Entrinsic and Social Media Week Toronto, Hayden studied organizational psychology at the University of Waterloo where he was Vice-President Internal of his student society and a Residence Life Don. He was recognized and awarded for his leadership as well as his contributions towards acceptance of diversity on campus.

Volunteer Manager
Lisa Pozhke
LinkedIn | Twitter

Lisa is a total idea-junkie and Social Media enthusiast and loves nothing more than creating memorable experiences that bring different people together in unexpected ways. As part of the organizing team behind TEDxToronto and as an advocate for a rational, affordable, and rapid public transit strategy Lisa is passionate about her home town, Toronto. Lisa also loves infographics, heritage buildings and brunch and considers herself to be an extreme crafter. Lisa currently works in Corporate Marketing and brings and 5+ years of professional event management experience to the SMWTO Team. Lisa believes in things created for and by everyone.

Venue Manager
RVN
LinkedIn | Twitter

RVN (Venkata Naga Rahul, Rani) is a brand strategist specializing in digital media. His clients include various start-ups seeking brand activation and an effective social media strategy. His experience includes Key Account Management and Project Management. A student of Schulich School of Business, MBA program he is involved with the school and is the director of marketing for the NonProfit Management Association, and the Director of Events for the Case Analysis Club. He also sits on the Board of Directors for a Not-for profit organization called ‘Danceworks’ currently working on their strategy map. He is a part time photographer and a full time coffee addict.

Digital Content Capture Manager
Regina Sy
LinkedIn | Twitter