Social Media Week Social Media Week

Next Conference: September 14-18, 2015

Advisory Board

iStrategyLabs has hand selected a group of super-talented, socially-savvy Board Members to co-create the week with us. The Social Media Week DC board members will be charged with a handful of roles and responsibilities that will exert their leadership in ways to help the broader DC region’s social media community. Together, we will make Social Media Week DC a thrilling exposure to rich and beneficial experiences for everyone who participates.

Follow our Twitter List of Advisory Board Members

 Nicole Aguirre

Nicole Aguirre is a photographer and entrepreneur. She launched her first company, Worn Magazine, at the age of 22 after graduating from the George Washington University with a B.A. in International Affairs. Two years later the publication had over 10,000 readers in the metro DC area as the first local publication dedicated to fashion and art in DC, and it continues to grow today. Nicole has lived in cities around the world including Seoul, London, and Bali and speaks four languages. Combining her love of travel, fashion, photography, Nicole launched her second start up venture, in October 2012, an online retailer that provides access to street style fashion from cities around the world.

 Shashi Bellamkonda

Shashi Bellamkonda currently oversee all social media and public relations activities at Network Solutions, a firm that helps small businesses start and market their businesses on the Web. In this role, he has compiled an impressive record of achievements that includes transforming the company’s Web presence, creating and executing a comprehensive social media strategy and brand presence, dramatically increasing coverage in national media, and establishing the company as a valuable SMB resource. In earlier positions at Network Solutions, he oversaw development and go-to-market strategies to drive growth for a suite of Web technology products.

His achievements:

  • Been recognized twice as one of the Top 100 Tech Titans by the Washingtonian;
  • Spoken at major national events such as SXSW, BlogWorld, Digital East, IABC, PRSA, and Affiliate Summit;
  • Integrated multi-platform marketing plans to help a diverse range of businesses expand their brand;
  • Served as a Marketing Advisor for SCORE and as an adjunct professor at Georgetown University.

His successes and accomplishments are derived from a compelling combination of creative abilities, sound business savvy, solid communication skills, and attention to details.

Twitter: @shashib

 Jenni Brand

Jenni Brand, Chief Strategist at Bastille Marketing, has been a social media and digital strategist for eight years. After enjoying a successful 12+ year career as a traditional marketer, she made the leap to new media/digital strategist and brand leader in 2005, upon joining New Media Strategies (NMS), the Online PR and Word-of-Mouth Marketing agency credited with pioneering the new media agency space.  During her tenure there, Jenni actively participated in the emergence and growth of the social media and digital strategy revolution, directing more than 100 campaigns for multiple Fortune 500 organizations including companies in the non-profit, government, CPG, consumer retail, travel/tourism and financial sectors. Drawing from the knowledge and experience gained at NMS, Jenni launched Bastille Marketing in 2009.  Bastille Marketing’s core focus is to offer strategic advice and guidance about leveraging current digital technologies to meet business objectives efficiently and effectively, while creating positive awareness, and ultimately, increasing bottom line dollars. In her free time, she enjoys socializing (face-to-face!) with her family, friends, and community. Jenni and her chocolate Labrador, Beau, have recently become a therapy dog team for PAWS for People. Jenni’s latest venture is Brown Dog Buzz – an events and marketing collaboration bringing pet lovers and pet service providers together in a cooperative spirit.


 Joanna Brenner

Joanna is the web coordinator at the Pew Research Center’s Internet & American Life Project. Joanna develops and implements the project’s online strategy and presence, which includes overseeing the project’s social media properties, in addition to maintaining the project’s website. Her background lies in both print journalism and nonprofit online content preparation.


 Lisa Byrne

An experienced marketing professional and events planner with a background in hospitality, Lisa Byrne has built an outstanding reputation for her community involvement and leadership in Washington DC, both online and off. Lisa works with Pappas Group, an award-winning integrated branding and advertising agency, as Social Strategist. Founder of DCeventjunkie and Co-Founder of DC Wine Week, Lisa is a web and events entrepreneur with the goal of bringing people together.


 Philippe Chetrit

Philippe Chetrit began his career in the film industry as a writer/director in NYC. He soon noticed an opportunity in representing freelance artists in NY and opened a small media development firm. After running his company for 5 years, Philippe decided to pursue an MBA from Babson College because of its entrepreneurial reputation. After graduation, he became CEO of Affinity Lab, a collaborative space for entrepreneurs. In 4 years, he doubled the size of the Lab and tripled its member base. In 2012, he left Affinity Lab, though remains on it’s board, to start Tixelated, a fun and beautiful event planning and ticketing platform. Tixelated launched its first product in May 2012 and continues to iterate and excite it’s customers.


 Michael Clements

Michael floats between media, the arts, tech and entrepreneurship. His overriding philosophy is Business+Creativity=Happiness®. He is the owner and founder of ArtJamz® and Genki Media®.

Twitter: @ArtJamz

 Jen Consalvo

Jen Consalvo is COO and Editor of Tech Cocktail, a media company focused on entrepreneurs, startups and innovation, as well as the founder of is an online gratitude journal community that has been covered by CNN, TechCrunch and CBS News among others. She has worked in product development for over a decade, leading large and small teams in a range of product areas such as digital imaging, community & social platforms and personalization. Much of her career was at AOL, planning and building products used by millions of people globally. Consalvo is also the co-producer of Digital Capital Week (@DCWEEK), a week-long festival in Washington DC focused on technology, innovation and all things digital in our nation’s capital.

Jen was named one of the 2011 100 DC Tech Titans by Washingtonian magazine, was profiled in DC Modern Luxury’s “The Smart Set” feature, covered in the Washington Post story “Digital Nomads Choose Their Tribes” and in the Huffington Post story “What is Work? Cutting Yourself Free With Heart“.  Outside of the tech world, photography, travel and health are her passions. Her blogs include and Her book, Love Your Photos: A Simple Guide To Photographic Happiness is available now.

Twitter: @noreaster

 Paul Duning

Paul is Co-Founder & Publisher of Capitol Communicator, a highly target-networked community in the greater Washington/Baltimore region that connects with over 50,000 unique communicators in the professions of public relations, advertising, marketing, online/offline media, graphic design, video, photography, and the multitude of support professions by providing them with news; insights; education; opportunities for networking, career enhancement and a marketplace.

Over the past 20+ years, Paul’s executive experiences have included digital media, integrated marketing, mergers & acquisitions, business development, operations management and strategic alliances for several companies, including two Inc. 500. He also provides consulting services.
Twitter: @CapitolCom
Linkedin Public Profile: 

 Kevin Fawley 

Kevin is a marketing strategist with over 7 years of digital, social and branding experience in the areas of; digital strategy, social media management, customer experience, social media analytics, personal branding, online conversion and mobile app strategy.

Most recently, Kevin was the Chief Marketing Officer (CMO) for TouchdownSpace, a Washington, DC startup that helps entrepreneurs, mobile workers, growing companies and c-level executives find professional office and meeting space, on-demand.

Outside of work, Kevin serves as President of the DC Social Media Club and was recently voted to the club’s International Board of Directors.

Prior to TouchdownSpace, Kevin was the Director of Digital Marketing at RIVA Solutions, a pioneering digital services company in the federal government contracting industry. His clients included numerous U.S. federal departments and provided him with innovative challenges such as; Department of Education, U.S. Department of State (DoS) and Consumer Financial Protection Burea (CFPB).

 Banafsheh Ghassemi

Banafsheh is a VP of Marketing for the American Red Cross. In 2010, Banafsheh established the first customer experience organization at the American Red Cross with an uncommon charter within the non-profit sector that focuses on customer experience as a differentiating growth catalyst for a broad and diverse constituent base.  Prior to ARC, for 16+ years Banafsheh held executive leadership roles in the mobile industry leading and pioneering successful approaches in integration of business strategies and emerging technologies to deliver differentiated brand experiences.

In 2009, Banafsheh founded Tangerine Lab, a consultancy firm specializing in customer experience design for new and existing products and services and applications of emerging technologies.

Banafsheh is a sought after speaker & subject matter expert on the conference circuit, expert panels & trade media. She frequently advises nonprofits & for-profit organizations on customer centric business transformation and technology providers and startups on new products.

Banafsheh has a BS degree in Mechanical Engineering from University of Maryland and an MBA from The George Washington University.

Twitter: @banafshehgh

 Shana Glickfield

Shana Glickfield is a Partner with Beekeeper Group, a leading public affairs firm specializing in digital communications in Washington, DC.  Shana advises a wide variety of corporate, association, and nonprofit clients on their online communications strategies, focusing on social media and mobile technology. Before founding Beekeeper Group, Shana was managing, the online community of USTelecom, the trade association representing broadband companies like Verizon and AT&T.

Shana graduated from Michigan State University and has a law degree from Temple University.  She was the founder of The DC Concierge, a renowned local blog from 2006-2010, and is one of the top 100 independent Twitterers in Washington, DC.   She was one of five women named “up and comers in technology” recently by Washington Post and made Washington Life magazine’s list of the most creative people in new media.

Twitter: @dcconcierge

 Angie Goff

Angie Goff anchors the weekend editions of News4 Today and is the breaking news reporter for the morning show during the week. Angie realized the power and impact of social media early and uses that expertise in her reports. Prior to joining NBC4, Goff spent several years as a multi-media journalist at WUSA in Washington. She also anchored and reported for WIS-TV in Columbia, SC where she won an Emmy. Other stops in her career include KMEG-TV in Sioux City, Iowa, and Entertainment Tonight.

Goff’s use of crowd sourcing and viewer-generated content has been a driving force behind her popular blog, She is often asked to speak on panels about how social media is changing news (check out her Twitter and Facebook accounts).

She’s also involved with many community organizations including the Yellow Ribbon Fund.  In recent years, Washington Life magazine has continued to name Goff as one of the most influential Washingtonians under 40.

 Peter Greenberger

As Director of Washington Sales, Peter oversees Twitter’s sales strategy for all public sector business inside the Beltway, including political, issue advocacy, corporate public relations and government initiatives.

Prior to joining Twitter, Peter launched and led the Public Sector sales team at Google, Inc., as well as served as Head of Industry Relations for the company. In this dual role he managed all revenue from campaign and public sector clients and coordinated the company’s relationships with leading advertising associations and industry leaders.

Peter worked on political campaigns and in government for a decade before entering the private sector, including various roles on presidential, gubernatorial, congressional and senatorial campaigns. He was campaign manager for Brad Carson’s Oklahoma US Senate campaign in 2004 – named the best run Democratic Senate race of the cycle by Stu Rothenberg of the Cook Political Report.

During the Clinton Administration, Peter worked in the White House Office of Legislative Affairs as the Director of Congressional Correspondence. In this role, he coordinated all written communications between the White House and the Congress.

In 2008, in recognition of his efforts introducing online advertising to the political world, Peter was selected a “Rising Star” by Campaigns & Elections’ Politics magazine and in 2009 he was named one of the “Ten People Changing the World of Politics & the Internet” by PoliticsOnline.

Peter graduated from Yale University and earned a master’s degree with distinction in Comparative Government from the London School of Economics and Political Science. He lives in Washington, DC with his wife and three sons.

Twitter: @pgreenberger

 Dana Allen-Greil

Dana Allen-Greil leads digital strategy for education at the National Gallery of Art. For more than 12 years, she has specialized in leveraging technology to help nonprofit organizations engage their constituents, demonstrate their value, and stay relevant in an ever-evolving communications environment. Dana was previously an account director at Ogilvy Public Relations, where she managed social media strategy for public health clients such as The Heart Truth® campaign and the Centers for Disease Control and Prevention. Before joining Ogilvy, she worked for 8 years at the Smithsonian’s National Museum of American History as New Media Project Manager and later as Chief of Digital Outreach and Engagement. Prior to her work at the Smithsonian, she spent 3 years in online communications and publishing at the Kaiser Family Foundation, a nonprofit health policy organization. Dana holds a bachelor’s degree in English from St. Mary’s College of Maryland and a master’s degree in Museum Studies from The George Washington University, where she subsequently taught graduate courses in museum technology. She currently teaches as an adjunct professor at the Johns Hopkins University Museum Studies graduate program and volunteers as Vice Chair of the Board of Directors for Education Fights AIDS International.

Twitter: @danamuses

 Katie Harbath

Katie Harbath is the Associate Manager for Policy at Facebook, where she focuses on political outreach. Prior to Facebook, Katie was the Chief Digital Strategist at the National Republican Senatorial Committee. She previously led digital strategy in positions at DCI Group, the Rudy Giuliani for President campaign and the Republican National Committee. Katie holds a BA in journalism and political science from the University of Wisconsin-Madison.

Twitter: @katieharbath

 Justin Herman

Justin Herman became the Federal Social Media program manager at GSA’s Center for Excellence in Digital Government in March of this year, where his duties include promoting the effective use new media government-wide. Justin is currently leading the Federal-wide Social Media Community of Practice, uniting social media practitioners across the government into an objective-based solver community. He gained a reputation for developing open government practices for federal agencies as a consultant prior to his time at GSA, and began his career in digital as an active-duty Air Force public affairs officer. Justin was recently recognized with both a Fierce15 award and Fedscoop50 up and comer of the year award for his innovative work with the technology community.

Twitter: @GovNewMedia

 Rebecca Horton

Rebecca is a service designer with a penchant for working with creative start-ups. She consults with Fortune 500 companies and small businesses to help them design and manage innovative end-to-end customer experiences. After cutting her teeth as a consultant in the DC area, she recently completed a master’s in design management, an emerging field centered on the intersections between design and business strategy. Returning to the area in June of 2012, today she brings her design mind to bear on DC’s start-up scene by developing collaborative, multidisciplinary experiences that leave people both scratching their heads and hungering for more.

Twitter: @southernindie

 Alexander B. Howard

Alexander B. Howard is the Washington Correspondent for O’Reilly Media, where he explores how technology is being used to help citizens, cities, and national governments solve large-scale problems. He is an authority on the use of collaborative technology in enterprises, social media and digital journalism. He has reported extensively on open innovation, open data, open source software and open government technology. In addition to Radar [] has contributed to the National Journal, Forbes, the Huffington Post, Govfresh, ReadWriteWeb, Mashable, CBS News’ What’s Trending, the Association for Computer Manufacturing and the Atlantic, amongst others, and appeared on Al Jazeera and National Public Radio.

He is a frequent speaker and moderator at O’Reilly Media conferences and many other events in Washington and beyond, including Harvard University, Stanford University, Columbia University, Alfred University, the American Association for the Advancement of Science (AAAS), NIST, Club de Madrid, Cato Institute, the New America Foundation and the Social Security Agency. In 2011, he was Visiting Faculty at the Poynter Institute. Howard holds a Bachelor of Arts in Biology (with a minor in Sociology) from Colby College in Waterville, Maine.

Twitter: @digiphile

 Rachelle Lacroix

Rachelle Lacroix is a Vice President at Fleishman Hillard Washington, D.C, leading a number of digital communications programs for the firm’s global digital group. She enjoys the challenge of helping clients meet their goals through the convergence of social media and PR, marketing and creative. Rachelle regularly shares her experience through various speaking engagements and when unplugged pursues her interests in the arts.

Twitter: @RachelleLacroix

 Alexis Levine

Alexis Levine is the founder of Savvy Media. Also known as “Complexis” she specializes in curating teams of freelancers — crafting “in-house” marketing teams for projects, utilizing virtual talent. ”Complexis” is a new concept in creative services. While most agencies specialize in one format or another: web, branding, new media, apps, etc. Complexis brings together industry leaders across all facets of media, forming a ‘super agency’. This unique collaboration gives clients exponential innovation and creativity by working with niche experts — and not their interns.

Twitter: @c0mplexis

 Geoff Livingston

Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change. A former journalist, Livingston continues to write, and has authored three books. Most recently he co-authored Marketing in the Round with Gini Dietrich, and wrote the social media primer Welcome to the Fifth EstateProfessionally, he has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), Yum! Brands, and many others on marketing campaigns. Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award for Now Is Gone.

Twitter:  @geoffliving

 Ben Loeb

Ben is a senior at American University and serves as the President of the American University Social Media Club.  As President, Ben helps promote social media use by faculty and students for educational and professional purposes. When he’s not organizing events or doing class work, you can find Ben tweeting up a storm about marketing, social media and his disappointing New York Jets.

Twitter: @loebben

 Steve Lunceford

Mr. Lunceford is Senior Manager for Deloitte Services, LP, specializing in strategic communications using both traditional channels and online media. He has 20 years experience in media relations and corporate communications (10 years in the public sector), working with key international, U.S., local and trade media while supporting Fortune 100 firms. He has broad-based expertise in corporate positioning and raising awareness for brands, products and services; from public sector projects to wireless, broadband to enterprise IT, as well as entertainment, hospitality and travel industry experience. Mr. Lunceford is also an expert in crisis communications planning and execution, has become a leading voice in the “Government 2.0” and Open Government movements.

Twitter: @dslunceford

 Elaine Mensah

Elaine Mensah is a brand strategist with 10+ years of a unique blend of communications, branding, technology, and entrepreneurial experience. As the Founder of strategy firm, SVELTE, LLC, Elaine specializes in the development and execution of brand & market strategies for fashion, lifestyle and creative entities. As a leading contributor to Washington, DC’s fashion and creative industries, Elaine has worked for and collaborated with numerous insiders, corporate institutions and lifestyle brands. She currently serves on the Board of the Fashion Group International of DC and is creator / producer behind DC’s first ever fashion film documentary to be released in 2013. In 2011 & 2012, Elaine was named one of DC’s most influential under 40 by Washington Life Magazine. She has a Bachelor’s degree in Law and Society from American University and a Masters in Communication, Culture and Technology from Georgetown University.


 Chris Naoum

Chris Naoum is the Co-founder of Listen Local First (  Listen Local First DC (LLF) is a local music initiative devoted to building awareness and creating opportunities for local musicians and venues in order to raise the profile of DC’s local music scene. LLF was born out of a collaborative effort with Think Local First DC and seeks to partner with local musicians, local arts organizations, local venues and locally owned businesses to create performance opportunities and new avenues for local music exploration. LLF’s mission is not genre specific. In order to promote the true cultural depth of DC’s music scene LLF would seek to equally represent all local genres, from folk to funk.

Chris Naoum is an attorney who specializes in copyright, media and telecom law and policy. Chris has previously worked as the Deputy Editor for and as Policy Counsel for the Future of Music Coalition. Chris has been a long time advocate of independent musicians focusing on licensing and copyright reform for the past two years. He has focused much of his work on artist development and proposing policy reforms that benefit local creative communities.Before moving to Washington, Chris received his BA from Emory University and his JD and MA in Television Radio and Film Policy from Syracuse University.


 Alex Priest

Alex Priest is the DC Community Manager for Uber, managing marketing, communications, and customer service for the swanky, on-demand, technology-driven private driving service here in DC. Originally from rural Kentucky, Alex has been called “hilariously driven” and loves transportation, politics, technology, design, travel, social media, and bicycling. He graduated from American University in 2011 with degrees in marketing and public communications, and has previously worked for local startup GeniusRocket, the Consumer Electronics Association, TechChange, MS&L PR, and Senator Harry Reid.

Twitter: @alexpriest

 Jim Rosenberg

Jim leads the World Bank’s global corporate online & social media efforts including content strategy, innovation, rapid response, and campaigns in Arabic, Chinese, English, French, and Spanish. Before working for the World Bank, Rosenberg managed outreach for CGAP’s mobile phone banking/microfinance program, where he facilitated a culture of external engagement through media relations, blogging, social networking and live events. He was also a radio journalist forWAMU-FM, “Marketplace,” and the Australian Broadcasting Corporation. He holds a master’s in Journalism from Columbia University in New York City, where today he serves as a member of the Alumni Board.

Twitter: @jerotus

 Bonnie Shaw

Bonnie is an expert at creating and implementing massively collaborative community impact and technology driven organizational change. She brings a delightfully playful perspective to all her work, and offers over 10 years of international experience in civic engagement, technology innovation, social and digital strategy, campaign implementation, and urban design. She has worked with global consumer brands and financial institutions, media and broadcasting companies, real estate and development agencies, non-profits and community service organizations, and federal, state and local government agencies across Australia, UK and USA. Bonnie is a serial social innovator. She founded the global photographic treasure hunt Snap-Shot-City and is founder and Dean of the DC chapter of The Awesome Foundation. She’s a co-creator of the 24 HourCity Project, organizer of the Digital Divas Dinners and an honored Fellow of The RSA. She is currently teaching a Masters class in Social Media at Georgetown University, creating new innovation practices with Capital One Labs, and advising several clients on digital and social engagement strategy. Bonnie is sought after as a speaker, thought leader and workshop facilitator with specialties in creative community development and civic innovation, the future of cities and technology, online/offline community engagement, serious gaming and digital storytelling, and capacity building and change management.


 Maxine Teller

Maxine Teller is a strategy consultant with over 18 years of success defining business strategies, developing new revenue opportunities, and expanding distribution for public and private sector clients.  Her breadth of clients and depth of projects enables her to leverage an extensive toolkit of processes and methodologies to rethink traditional approaches and create innovative solutions to business problems.

Her commercial clients have included XM Satellite Radio, Comcast Cable, The HealthCentral Network and Freewebs.  Maxine directed strategy and business development at Washingtonpost.Newsweek Interactive, managed and grew the account for interactive agency marchFIRST, co-founded startup, and led global client teams through strategic innovation initiatives at IdeaScope Associates.

Maxine has unique expertise and notoriety in the Government 2.0 space: helping government agencies to leverage social media tools and technologies to improve mission efficiency and effectiveness. In her work with the U.S. Department of Defense, she developed and co-authored the Web 2.0  policy for the CIO, launched the Emerging Media Directorate, and secured distribution in 12 million households for the Pentagon Channel.  Maxine has also consulted with a number of civilian agencies and has initiated cross-agency initiatives that reduced duplicative projects and processes.

Maxine is a social media thought leader, applying not just social networking tools and technologies to solve business problems, but also the collaborative principles that they enable.  She speaks regularly at conferences about the cultural changes catalyzed by social media.  In 2008, she conceptualized and produced Government 2.0 Camp, the first unconference that convened government leaders to share best practices and alternative approaches to the business of government.  She continues to be actively involved in the DC tech community, serving on the advisory boards for Social Media Week DC and technology startup TappedIn.

Maxine holds an MBA from Georgetown University and a BA in sociology from Brandeis University.  She resides in Chevy Chase, MD with her husband and two children.

Twitter: @mixtmedia

 Kate Warren

Kate Warren is the founder and photographer of the critically acclaimed style photography blog GoKateShoot. After studying under editorial and fine art photographers in Barcelona, Istanbul, New York, and Vermont, she developed an eye for fashion before moving to Washington in 2011, to disprove the moniker that street style is dead in DC. Her client work includes contracts for integrated marketing and art for Ford, Washingtonian Magazine, DC Modern Luxury, and Corcoran Gallery + School of Art, and has been featured in the New York Times, Washington Post, the Armani Frames of Your Life campaign. In addition, she was selected to present a solo show, entitled Vitalitat, as part of the Submerge 2012 gallery exhibition.

In addition, she has experience managing marketing, communications, and customer service for popular tech start-up Uber, and is the founder of menswear style speakeasy the WW Club. A reader of her blog once told her that she is a cross between Hunter S. Thompson and Marlene Dietrich, and she has never been more flattered.

Twitter: @gokateshoot