Advertising & Marketing
Written by member of the SMWWDC Editorial Team, Kaitlin Carpenter. You can discover a little more about Kaitlin here. At nearly every Social Media Week event I attended, I was inspired! Invigorated! Infused with new ideas and motivated to bring the same levels of awesomeness to my own work. But I also found myself thinking,…
Written by member of the SMWWDC Editorial Team, Sarah Sonies. You can discover a little more about Sarah here. Even as little as three years ago, an organization was considered cutting-edge or even “fearless” simply by entering the uncharted world of social media. Promoting thoughts, ideas, or projects one status or 140-character tweet at a…
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Written by member of the SMWWDC Editorial Team, Ijeoma Nwatu. You can discover a little more about Ijeoma here. Whenever there is a crisis, it’s best to remain calm. Whenever there is a social media crisis, it’s best to get advice from the pros. Thanks to Social Media Club of DC, a packed house of…
Written by member of the SMWWDC Editorial Team, Shannan Bowen. You can discover a little more about Shannan here. Most organizations and brands, from large to small, now actively use social media to communicate with audiences. But are they effectively reaching – and influencing – those audiences? To find out, you’ll likely need to measure…
Written by member of the SMWWDC Editorial Team, Lisa Nelson. You can discover a little more about Lisa here. When I saw the title “The Rise of the Visual Web” on the schedule for SMWWDC, I knew I had to attend. And so did many others… It was standing room only at this panel discussion…
Written by member of the SMWWDC Editorial Team, Bret Kinsella. You can discover a little more about Bret here. For a social media week presentation, this one seemed a bit out of place. On the surface, it did not seem to be social media-related—the most specific comment on the topic being in response to a…
Written by member of the SMWWDC Editorial Team, Bret Kinsella. You can discover a little more about Bret here. Building a Facebook audience through Likes was a big focus for most brands in 2012. By contrast, 2013 is shaping up to be the year of engagement. A key part of your engagement strategy should include…
Written by member of the SMWWDC Editorial Team, Christen McCluney. You can discover a little more about Christen here. On Tuesday night The Pappas Group hosted the event “From React to Ignite: Building a Positive Hospitality Brand Online,” at the Hamilton Restaurant in DC. The panel which was held in the concert area “Hamilton Live”…
Written by member of the SMWWDC Editorial Team, Jenifer Joy Madden. You can discover a little more about Jenifer Joy here. A website is like a garden. To bloom, it takes patience, time and attention. But in the digital world, a gorgeous plot is worthless unless people come to see it. That was among lessons…
Washington, D.C. (February 18, 2013) – The finalists for DC Band Together have been selected and will “Battle for Glory” this Thursday at Penn Social. Doors open for Social Media Week DC #SMWWDC networking at 6:30 and the Battle starts at 8:00. See the finalists and secure your tickets at dcbandtogether.com The finalists are: The…
