In a world that’s constantly bombarded with the latest political scandal or story of corporate corruption, the ability to not only gain public trust (Read: be “Likable”), but translate that trust through social media is invaluable.  So how can government agencies, associations, and non-profits amplify their digital and social media presence to earn trust and inspire action?

Join executives from industry-leading digital agency, Blue Water Media, and best-selling Likenomics author and Georgetown professor, Rohit Bhargava, to delve deeper into the subject of successful government, association, and non-profit social media adoption.

The fireside chat-style session (yes, there will be a fireplace!) will cover questions that uniquely pertain to this audience, such as:

• What’s the best way to navigate through the stringent rules, regulations, and policies inherent in the government space?
• How can social media support mission objectives for information dissemination, public engagement and program efficiency?
• In what ways can social media be used to build public trust and overall likability?
• If profit maximization is not the main objective, how is a social media campaign’s success measured?

The event will take place at The W Hotel in downtown DC and include light refreshments.   Additionally, the first 100 attendees will receive a complementary signed copy of Rohit’s latest book, Likenomics.

About Blue Water Media:

Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success.

About Rohit:

Rohit Bhargava is a marketing expert, founder of the Influential Marketing Group, and one of the world’s leading voices on how to bring more humanity back to business. His recently released second book LIKEONOMICS focuses on why likeability is the real key to success, is a #1 Global Marketing Best Seller and his popular personal blog, Influential Marketing, was just ranked by AdAge magazine among the top 25 marketing blogs in the world.

VENUE:

The W Hotel

515 15th Street Northwest, Washington, DC 20004

http://www.wwashingtondc.com/