Sub-title:
Leveraging Facebook EdgeRank and Google Analytics to Drive a Return on Business Objectives

Description:
So you’re adding social media to your game plan for your organization, moving it from an afterthought to front-and-center. You’ve even got a staff member ready to roll up their sleeves and manage your social media strategy for the organization (and that person might be you!) But now what? How do you decide which campaigns are working and which ones are not? In this session, attendees will learn how to leverage Facebook Insights, Facebook EdgeRank and Google Analytics (all free tools) to measure campaign ROI (return on investment) and ROO (return on objectives).

Follow Dan Soschin on Twitter (@Dan_Soschin) and his marketing blog: http://www.DanSoschin.com.

This event will be recorded and posted to www.DanSoschin.com by the end of the week. However, it will not be streamed live.

VENUE INFORMATION

Powerhouse – Georgetown

3255 Grace Street NW
Washington, DC 20007

This is a unique venue that will have approximately 200 seats on the main level and another 200 that will be able to hear the presentation and see the projector, but not the presenter on the lower floor. Seats are first come first served. Parking is very limited, so please plan accordingly. You can walk from Rosslyn Metro across the bridge to M street.