Facebook ads are hard to miss. They’re on your newsfeed, in the sidebar, on your mobile device, and on your logout screen. Yet few companies, nonprofits, or government agencies use Facebook advertising as part of their social media strategy. The good news is that you don’t need a six-figure budget to run an effective Facebook ad campaign.

Facebook’s “social ads” take advantage of social context by highlighting friends’ interactions with content. Social context paired with advanced targeting capabilities allow savvy marketers the opportunity to push content directly to the Facebook users they want to reach. This increases ad effectiveness and engagement while it dramatically reduces the cost of your ad buy.

In this session, we’ll discuss and show how to identify and reach your target audiences, test message effectiveness, analyze performance, and optimize your results. Speakers include Reingold Partner Jack Benson, Senior Social Media Associate Erin Fenn, and Senior Digital Marketing Associate Brooks Lape. Lunch will be provided to all participants.

VENUE INFORMATION:
We will be using the main conference room at Reingold Communications in the Del Ray section of Alexandria. We are within walking distance of the Braddock Road metro station, 1/4 mile from Route 1 and 1 mile from the George Washington Memorial Parkway. The conference room has a large screen and Internet access. Audio conferencing is also available for individuals who wish to participate remotely.

433 East Monroe Avenue, Alexandria, VA 22301