Is social media all talk and no action? How valuable are likes, RTs, shares, hashtags, pins, and comments if no one ultimately takes the action you want them to, whether that be vote, donate, buy or become a member?

The first half of this interactive workshop will run through B2B, B2C and non-profit case studies that explore social media programs engineered to drive action.

During the second half of the workshop, you’ll have the opportunity to break into small, moderated roundtable discussions to explore topics around action-focused social programs in greater detail. You’ll be able to get help with specific challenges you face, learn best practices from peers and get inspired!

Takeaways
Attendees will learn:
• How to make a business case for social media
• The elements that are essential to planning an action-focused social media program
• How to identify the right content and social platforms to drive action
• How to define and measure success

Speakers:

• Leigh George, PhD Director of Digital Marketing & Brand Strategy, R2integrated
• Lynn Morton Social Media Account Director, R2integrated
• Arden Kaley Analytics Strategist, R2integrated

VENUE INFORMATION:
Glover Park Group
1025 F Street NW #9
Washington, DC 20004

*Near Metro Center*